IfFacebook was a country it would be he 3rd largest in the world & this is w/o Chinese participants. RenRen.Fundamental shift in communication!World of Mouth
“How to use Social Media”
Why do you want to use SM? What do you hope to accomplish. Like anything else you need to set a mission. ; Different avenues can be taken. What “voice” will you use? Can be different focuses for different companies.
Content is best way to interact w/customers & public to establish relationships.
Use your profile photo to advertise. You have the realty so use it! Good rule of thumb is to design something with your name or logo, a photo & a call to action w/a url. If you have branding use it!!! * Also be concious of thumbnail crop.
INFO TAB. Often overlooked b/c it doesn’t have any bells or whistles, but one of the most viewed tabs on FB pages. Make sure to put good content! Google crawls info page.
Custom Tabs. Pull up FB & show a couple other custom tabs.
Dorm Room Makeover Campaign for Annie Laurie’s Antiques on Facebook designed and implemented using profile picture, custom tab and jpegs of flier.
Establish authority in your industry. Share resources with followers & digest resources from those you follow. Networking: ElissaPlastino story. Use branding on profile…match your web & social media presence.
Story of friend getting recruited through Linked In
1. Resources2. Element74 lists trainings on CapeAreaTraining.com3. Also conferences
Any questions? Feel free to contact me & watch as we develop Element74’s SM presence. Fan us up on Facebook & follow us on Twitter.
Social Media Revolution
WELCOME TO THESOCIAL MEDIA REVOLUTION<br />Toni Eftink<br />Element74<br />