Something about Community Engagement

861 views
761 views

Published on

A copy of the slides used in Aren Grimshaw's presentation at the #AddMe Conference at the University of Gloucestershire on March 10th 2010.

Links to further resources are embedded wherever possible. (Images and Purple Links)

Published in: Business, Technology, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
861
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Something about Community Engagement

  1. 1. Something about Community Engagement March 10 th 2010 Presented by Aren Grimshaw # AddMe Conference
  2. 2. My Background
  3. 3. The notion of community, refers to a group of people united by at least one common characteristic. Source: http://www.cdc.gov/phppo/pce/part1.htm
  4. 4. Each individual may be part of many different communities Experiences Interests Values Geographic Innate Characteristics Characteristic Groups
  5. 5. Innate / Experiences Male 28 Years Old Father of 2 Children Working in a small business Interests Social Media Business ‘ Social Good’ Geographic St.Austell Cornwall United Kingdom My Communities
  6. 6. To some people it’s a feeling, to some people it’s relationships, to some people it’s a place, to some people it’s an institution Source: http://www.cdc.gov/phppo/pce/part1.htm
  7. 7. Case Study: Business Cornwall www.BusinessCornwall.co.uk www.twitter.com/biz_cornwall www.facebook.com/BusinessCornwall
  8. 8. <ul><li>What is Business Cornwall? </li></ul><ul><li>A Printed Magazine </li></ul><ul><li>A Hyper Local Media Site </li></ul><ul><li>Our Community </li></ul><ul><li>An Interest in Cornish Business </li></ul><ul><li>Predominantly SMEs & Micro Businesses </li></ul><ul><li>Diverse Region – Local Differences </li></ul>Case Study: Business Cornwall
  9. 9. <ul><li>The Magazine </li></ul><ul><li>Published 10 Times a Year </li></ul><ul><li>Free to Subscribe </li></ul><ul><li>Sent to 4,300+ Named Decision Makers </li></ul><ul><li>Only Dedicated Business Magazine in the Duchy </li></ul>
  10. 10. <ul><li>The Website </li></ul><ul><li>Updated with the latest news throughout the day </li></ul><ul><li>Free to Access </li></ul><ul><li>Sent to 4,300+ Named Decision Makers </li></ul><ul><li>Only Dedicated Business Magazine in the Duchy </li></ul>
  11. 11. <ul><li>The Website </li></ul><ul><li>Updated with the latest news throughout the day </li></ul><ul><li>Free to Access </li></ul><ul><li>Over 50,000 Unique Visitors </li></ul><ul><li>Over 150,000 Page Views </li></ul>
  12. 12. We believe in engaging with our community. We aim to provide opportunities for our community to share their ideas & stories - creating shared meaning.
  13. 16. Business Cornwall Live-Blogging Team
  14. 17. <ul><li>The Results: </li></ul><ul><li>207 Comments </li></ul><ul><li>365 Facebook Fans </li></ul><ul><li>1,259 Twitter Followers </li></ul><ul><li>21,867 Reads on Scribd </li></ul><ul><li>73% Increase in Unique Monthly Visitors (over 12 months) </li></ul><ul><li>97% Increase in Monthly Visits (over 12 months) </li></ul>Case Study: Business Cornwall
  15. 18. Case Study: Social Media Cafe http://cornwallsocialmediacafe.wordpress.com www.twitter.com/cornwallsmc
  16. 19. <ul><li>Cornwall Social Media Cafe </li></ul><ul><li>Inspired by ‘Tuttle Club’ </li></ul><ul><li>First in the South West. </li></ul><ul><li>Monthly meetings for those interested in or using Social Media. </li></ul><ul><li>Set up following Twestival . </li></ul><ul><li>Diverse mix of interests and communities. </li></ul><ul><li>No formal structure. </li></ul><ul><li>Free to attend. </li></ul>
  17. 20. Source: http://www.interactiveknowhow.com/2008/08/lloyd-davis-on-the-birth-of-tuttle/
  18. 21. The First Cornwall Social Media Café in April 2009
  19. 24. Cheltenham’s Local SMC: http://cheltsocialmediacafe.org.uk
  20. 25. <ul><li>The Results: </li></ul><ul><li>20+ Attendees at each event </li></ul><ul><li>150 Members on Facebook </li></ul><ul><li>424 Followers on Twitter </li></ul><ul><li>Most importantly: </li></ul><ul><li>Everyone has a great time </li></ul><ul><li>People have widened their networks </li></ul><ul><li>New ideas & collaborations kicked off </li></ul>Case Study: Cornwall Social Media Cafe
  21. 26. Case Study: Twestival Global www.Twestival.com www.twitter.com/Twestival www.twitter.com/TwestivalUK
  22. 27. <ul><li>Twestival </li></ul><ul><li>Social Media for Social Good. </li></ul><ul><li>Brings together all parts of the local community. </li></ul><ul><li>100% of ticket sales & donations to chosen charity. </li></ul><ul><li>100% people working on local events volunteers. </li></ul><ul><li>All events coordinated to take place on the same evening – 25 th March 2010 </li></ul>
  23. 28. Everyone in the world deserves an education. 72 million children in the world don’t go to school.
  24. 29. UK & Ireland Events 2010 <ul><li>Barnsley </li></ul><ul><li>Birmingham </li></ul><ul><li>Brighton </li></ul><ul><li>Bristol </li></ul><ul><li>Bury St Edmonds </li></ul><ul><li>Cardiff </li></ul><ul><li>Chester </li></ul><ul><li>Cornwall </li></ul><ul><li>Dublin </li></ul><ul><li>Dundee </li></ul><ul><li>Edinburgh </li></ul><ul><li>Exeter </li></ul><ul><li>Farnham </li></ul><ul><li>Galway </li></ul><ul><li>Glasgow </li></ul><ul><li>Inverness </li></ul><ul><li>Isle of Man </li></ul><ul><li>Liverpool </li></ul><ul><li>London </li></ul><ul><li>Manchester </li></ul><ul><li>Newcastle </li></ul><ul><li>Nottingham </li></ul><ul><li>Oxford </li></ul><ul><li>Plymouth </li></ul><ul><li>Reading </li></ul><ul><li>Stoke </li></ul><ul><li>Swindon </li></ul><ul><li>Windsor </li></ul><ul><li>Cheltenham? </li></ul>
  25. 30. The Cornwall Twestival Local 2009 Team
  26. 31. Cornwall Twestival Local 2009
  27. 32. The Supported Charity for Cornwall Twestival Local 2009 - CHICKS
  28. 33. Watch the video: http://www.businesscornwall.co.uk/news-categories/charity/test-post-123
  29. 34. <ul><li>Harvest Twestival takes place in Sept 08 </li></ul><ul><li>Feb 12th 202 Cities Take Part in Twestival </li></ul><ul><li>Raises $264,000 for Charity:Water </li></ul><ul><li>Impacts 17,000 People </li></ul><ul><li>55 wells dug in Uganda, India & Ethiopia </li></ul><ul><li>Local & Global total 2009 $750,000 </li></ul><ul><li>Benefiting 136 different charities </li></ul>Case Study: Twestival 2009
  30. 35. The Rules of Engagement <ul><li>Make it Easy for people to get involved </li></ul><ul><li>Add Value to the community </li></ul><ul><li>Listen more than you talk </li></ul><ul><li>Reach out to the community </li></ul><ul><li>Use media to create a story </li></ul><ul><li>Allow a sense of ownership – avoid ‘cliques’! </li></ul><ul><li>Try to lead not a dictate </li></ul>
  31. 36. For More information <ul><li>Message me on Facebook , Twitter , LinkedIn or any other social network you find me on </li></ul><ul><li>Check out the blog at www.tonickmedia.com/blog </li></ul><ul><li>Give me a call – 01209 718688 / 07501 259000 </li></ul><ul><li>Send me an email - aren@tonickmedia.com </li></ul>
  32. 37. <ul><li>@ arengrimshaw </li></ul><ul><li>www.tonickmedia.com </li></ul><ul><li>www.slideshare.net/tonickmedia </li></ul>

×