Social Media for Business (Short) - Outset Cornwall

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A copy of the slides used by Aren Grimshaw when presenting to the Outset Cornwall networking event at YTKO offices, Truro on the 19th April 2010.

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  • 1. http://www.campaignlive.co.uk/news/964382/Viral-View-Social-Technographics-keeping-online-audience/2. http://econsultancy.com/reports/social-media-and-online-pr-report
  • Social Media for Business (Short) - Outset Cornwall

    1. 1. Social Media for BusinessPresented by ArenGrimshaw on behalf of Outset CornwallMonday 19th April 2010<br />
    2. 2. Before we get started… Who Am I?<br />
    3. 3. 60% of European Consumers now engage with Social Media on a regular basis<br />64% of UK Companies say they have experimented with Social Media<br />However…<br />
    4. 4. This leaves some important questions unanswered…<br />What is Social Media?<br />Is it just another fad?<br />Is anyone making any money?<br />Where do I start?<br />
    5. 5. What is Social Media?<br />
    6. 6. “Media designed to be <br />disseminated through <br />social interaction, <br />created using highly<br />accessible and scalable <br />publishing techniques.”<br />Wikipedia Definition<br />
    7. 7. or<br />“...it’s how people read, <br />discover and share<br />information.”<br />
    8. 8. Social Media Marketing is about using Social Media to engage with online communities to generate exposure, opportunity and sales<br />
    9. 9. Key Aspects & Terminology<br />Web 2.0 <br />Real Time<br />Viral <br />Authentic<br />UGC & CGM<br />Sociological / Technological<br />
    10. 10. The Technology<br />
    11. 11.
    12. 12. Social Media Platforms<br />Blogs<br />Social Networks<br />Wiki Sites<br />File Sharing Sites<br />Social Bookmarking<br />Live Streaming<br />Forums<br />Aggregators<br />
    13. 13.
    14. 14.
    15. 15. A Typical Profile<br />Location<br />Web Address<br />Avatar<br />Bio<br />Custom <br />Background<br />
    16. 16.
    17. 17. The Approach<br />
    18. 18. VCP<br />Visibility <br />+<br />Credibility<br />=<br />Profitability<br />
    19. 19. Visibility<br />Create Shop Windows<br />Networks / Community Engagement<br />Viral / WOM<br />Joining Conversations<br />Tell a Story<br />Broaden Reach of Activity<br />
    20. 20. Credibility<br />Show Knowledge<br />Passive Marketing<br />Use Network<br />‘Givers Gain’<br />
    21. 21. Some Examples<br />
    22. 22.
    23. 23.
    24. 24.
    25. 25.
    26. 26. Is anyone making any money?<br />
    27. 27. Results: Business Cornwall<br />
    28. 28. The Results:<br />207 Comments<br />365 Facebook Fans<br />1,259 Twitter Followers<br />21,867 Reads on Scribd<br />73% Increase in Unique Monthly Visitors<br />97% Increase in Monthly Visits<br />Case Study: Business Cornwall<br />
    29. 29. Results: UKNetWeb<br />
    30. 30. 500% increase in new business enquiries through social networks<br />2/3 of all enquiries through social networks<br />100% Increase in Average Order Values<br />Opened up UK & International Markets<br />Results: UKNetWeb<br />
    31. 31. Where do I start?<br />
    32. 32. Your First Steps<br />Start building your social & professional networks with the people you know<br />Explore Social Media content around subjects of interest (Real time)<br />
    33. 33. Google Show Options<br />
    34. 34. Google Show Options<br />
    35. 35. Your First Steps<br />Start building your social & professional networks with the people you know<br />Explore Social Media content around subjects of interest (Real time)<br />Identify interesting sources & people – what makes them worth listening to?<br />Try engaging with content through comments, messaging etc<br />
    36. 36. Tips & Advice<br />Quality wins over Quantity<br />Aim for a dialogue (engagement)Social Media is not a broadcast medium<br />Think about your story<br />Use a variety of media<br />Review regularly and tweak<br />
    37. 37. Get it right…<br />Increased brand awareness & credibility<br />Increased web traffic & website engagement<br />Higher average order values<br />More repeat business, increased loyalty<br />Reach into new markets / existing markets<br />Insight into customer opinions & opportunities<br />More sales & increased profitability<br />
    38. 38. Extra Support<br />We can offer additional support in the following areas:<br />Research & Strategy<br />Consultancy<br />Training & Mentoring<br />Implementation & Integration<br />Content Production<br />
    39. 39. For More information<br />Message me on Facebook, Twitter, LinkedIn or any other social network you find me on<br />Check out the blog at www.tonickmedia.com/blog<br />Give me a call – 01209 718688 / 07501 259000<br />Send me an email - aren@tonickmedia.com <br />
    40. 40. @arengrimshaw<br />www.tonickmedia.com<br />www.slideshare.net/tonickmedia<br />

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