Social Media for Business (May 2010)
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A copy of the slides used in Aren Grimshaw's presentation entitled 'Social Media for Business' presented on behalf of Business Link at the Royal Cornwall Showground, Wadebridge on Thursday 6th May ...

A copy of the slides used in Aren Grimshaw's presentation entitled 'Social Media for Business' presented on behalf of Business Link at the Royal Cornwall Showground, Wadebridge on Thursday 6th May 2010.

Many of the images and text (underlined) hyperlink to further resources.

To arrange for a presentation on the subject of using Social Media within the Small to Medium Enterprise please email Aren at Tonick Media on aren@tonickmedia.com.

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  • 1. http://www.campaignlive.co.uk/news/964382/Viral-View-Social-Technographics-keeping-online-audience/2. http://econsultancy.com/reports/social-media-and-online-pr-report

Social Media for Business (May 2010) Presentation Transcript

  • 1. Social Media for Businesspresented on behalf of Business LinkThursday 6th May 2010
  • 2. Before we get started… Who Am I?
  • 3. 60% of European Consumers now engage with Social Media on a regular basis
    64% of UK Companies say they have experimented with Social Media
    However…
  • 4. This leaves some important questions unanswered…
    What is Social Media?
    Is it just another fad?
    Is anyone making any money?
    Where do I start?
  • 5. What is Social Media?
  • 6. “Media designed to be
    disseminated through
    social interaction,
    created using highly
    accessible and scalable
    publishing techniques.”
    Wikipedia Definition
  • 7. or
    “...it’s how people read,
    discover and share
    information.”
  • 8. Social Media Marketing is about using Social Media to engage with online communities to generate exposure, opportunity and sales
  • 9. Key Aspects & Terminology
    Web 2.0
    Real Time
    Viral
    Authentic
    UGC & CGM
    Sociological / Technological
  • 10. The Technology
  • 11.
  • 12. Social Media Platforms
    Blogs
    Social Networks
    Wiki Sites
    File Sharing Sites
    Social Bookmarking
    Live Streaming
    Forums
    Aggregators
  • 13. What is Facebook?
    Launched 2004
    400m Active Users
    50% are between 25-49
  • 14. Latest Statistics
    50% log on in any given day
    100m+ access via mobile devices (twice as active)
    35m+ users update their status each day
    60m+ status updates posted each day
    5bn+ pieces of content shared per week
    Source: http://www.facebook.com/press/info.php?statistics
  • 15. An Averege user…
    130+ Friends
    55 minutes on the site per day
    Is connected to 60 pages, groups &events
    Adds 25 comments to content each month
    Creates 70 pieces of content each month
    Source: http://www.facebook.com/press/info.php?statistics
  • 16.
  • 17. Some Statistics
    77% active internet users read blogs
    133m+ blogs
    55% more traffic
  • 18.
  • 19. What is Twitter?
    • Social Network
    • 20. Blogging Platform
    • 21. Search Engine
    • 22. Focus Group
    • 23. News Wire
  • Some Statistics
    105m registered users
    300k new users sign up per day
    180m unique visitors per month
    600m+ search queries on Twitter per day
  • 24. An Average user…
    31
    126 Followers
    75% of traffic comes from third-party apps
    37% of active users use their phone to tweet
  • 25. A Typical Profile
    Location
    Web Address
    Avatar
    Bio
    Custom
    Background
  • 26. What is LinkedIn?
    ‘Professional Network’
    65m+ members
    150 industries
    200 countries / territories
  • 27. Some Statistics
    1 new user per second
    £68,000 Average earnings
    46% decision makers
  • 28.
  • 29. Where do I start?
  • 30. The CARAT Planning Process
    Community Targets
    C
    Aims & Objectives
    A
    Resources Available
    R
    Approach or Strategy
    A
    Technology to be Used
    T
  • 31. The notion of community, refers to a group of people united by at least one common characteristic.Source: http://www.cdc.gov/phppo/pce/part1.htm
  • 32. To some people it’s a feeling, to some people it’s relationships, to some people it’s a place, to some people it’s an institutionSource: http://www.cdc.gov/phppo/pce/part1.htm
  • 33. Each individual may be part of many different communities
  • 34. Innate / Experiences
    Male
    28 Years Old
    Father of 2 Children
    Working in a small business
    Interests
    Social Media
    Business
    ‘Social Good’
    Geographic
    St.Austell
    Cornwall
    United Kingdom
  • 35. Identifying Communities
  • 36. Defining Your Objectives
    SEO: link building, content factors
    Marketing: Promote business, brand awareness
    Sales: New contact routes, increase purchasing
    Engagement: Increase loyalty, foster word of mouth
    Research: Identify trends / niches, consultation
    PR: Manage reputation, get news out
    Management: Collaboration, knowledge sharing
    Calculate potential returns and define KPIs
  • 37. Allocating Resources
    Budget
    Skills
    Staff
    Gaps
    Business As Usual (BAU)
    Time
  • 38. The Approach
  • 39. The VCP Rule
    Visibility
    Credibility
    Profitability
  • 40. The VCP Rule
    Visibility
    Reach but no Results
    (Technology Centred Approach)
  • 41. The VCP Rule
    Credibility
    No chance to connect – no results
    (Content Focused Approach)
  • 42. Profitability
    Long Term vs. Short Term
    Factor in Cost Savings
    Utilise New Contact Routes
    Keep an eye on KPIs
    Review & Tweak Regularly
  • 43. Visibility
  • 44. Credibility
  • 45. Some Examples
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53. Is anyone making any money?
  • 54. Results: Business Cornwall
  • 55. The Results:
    207 Comments
    365 Facebook Fans
    1,259 Twitter Followers
    21,867 Reads on Scribd
    73% Increase in Unique Monthly Visitors
    97% Increase in Monthly Visits
    Case Study: Business Cornwall
  • 56. Results: UKNetWeb
  • 57. 500% increase in new business enquiries through social networks
    2/3 of all enquiries through social networks
    100% Increase in Average Order Values
    Opened up UK & International Markets
    Results: UKNetWeb
  • 58. Results: More Examples
    Dell
    $7m Twitter Sales
    Twestival (2010)
    SW / Wales Region approx. £20,000 to date
    UK £62,000 to date
    Surfers Against Sewage
    New members, increased activity
    Tonick Media
  • 59. Where do I start?
  • 60. Your First Steps
    Start building your social & professional networks with the people you know
    Explore Social Media content around subjects of interest (Real time)
  • 61. Google Show Options
  • 62. Google Show Options
  • 63. Your First Steps
    Start building your social & professional networks with the people you know
    Explore Social Media content around subjects of interest (Real time)
    Identify interesting sources & people – what makes them worth listening to?
    Try engaging with content through comments, messaging etc
  • 64. Tips & Advice
    Quality wins over Quantity
    Aim for a dialogue (engagement)Social Media is not a broadcast medium
    Think about your story
    Use a variety of media
    Review regularly and tweak
  • 65. Get it right…
    Increased brand awareness & credibility
    Increased web traffic & website engagement
    Higher average order values
    More repeat business, increased loyalty
    Reach into new markets / existing markets
    Insight into customer opinions & opportunities
    More sales & increased profitability
  • 66. Additional Training & Support
    Social Media for the Small to Medium Enterprise2 Day Course (Funding Available subject to Eligibility)
    Research & Strategy
    Bespoke Training Courses
    Consultancy & Mentoring
    Implementation & Automation
    Content Production – Audio, Video, Web & Writing
  • 67. For More information
    Message me on Facebook, Twitter, LinkedIn or any other social network you find me on
    Check out the blog at www.tonickmedia.com/blog
    Give me a call – 01209 718688 / 07501 259000
    Send me an email - aren@tonickmedia.com
  • 68. @arengrimshaw
    www.tonickmedia.com
    www.slideshare.net/tonickmedia