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Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
Social Media for Business (Friday 13th Marketing Seminar)
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Social Media for Business (Friday 13th Marketing Seminar)

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A copy of the slides used at the Friday 13th Marketing Seminar held at the Carnmarth Hotel, Newquay on Nov 13th 2009.

A copy of the slides used at the Friday 13th Marketing Seminar held at the Carnmarth Hotel, Newquay on Nov 13th 2009.

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  • 2. and 3. FB Main Site 4. And 5. Technorati State of the Blogosphere - Universal McCann (March 2008) 6. ZDNet http://blogs.zdnet.com/BTL/?p=12919 7. Counted on Twitter About Us section 8. YouTube Corporate info
  • 2. and 3. FB Main Site 4. And 5. Technorati State of the Blogosphere - Universal McCann (March 2008) 6. ZDNet http://blogs.zdnet.com/BTL/?p=12919 7. Counted on Twitter About Us section 8. YouTube Corporate info
  • 2. and 3. FB Main Site 4. And 5. Technorati State of the Blogosphere - Universal McCann (March 2008) 6. ZDNet http://blogs.zdnet.com/BTL/?p=12919 7. Counted on Twitter About Us section 8. YouTube Corporate info
  • Transcript

    • 1. Social Media for Business Friday 13 th Marketing Seminar
    • 2. Who am I?
      • Marketing Director at Tonick Media
        • Publishers of Business Cornwall
      • Co-Founder of Cornwall Social Media Café
      • Lead Organiser of Cornwall Twestivals
      • Background in sales, marketing and media
    • 3. The Problems
      • Fragmentation of the Media
      • Noise / Information Overload
      • Increased Customer Choice
    • 4. Connecting with a customer and holding their attention has never been more difficult.
    • 5.
      • One weeks’ worth of the
      • New York Times contains
      • more info than a person
      • came across in a lifetime
      • during the 18 th century.
    • 6. ‘ Accountant Cornwall’ 250,000 Results ‘ Holidays Cornwall’ 5,500,000 Results
    • 7.
      • Finding a choice of
      • supplier has never
      • been more easy or
      • convenient.
    • 8. What is Social Media?
      • Creating connections between you & the customer
      • Listening & Engaging
      • Part of a wider sociological change
      • More than technology
    • 9.
      • In the absence of
      • companies willing to
      • engage, customers
      • have taken matters
      • into their own hands.
    • 10.
      • It is now possible for
      • anyone to become a
      • publisher or media
      • owner in their own right.
    • 11. Social Media Platforms Blogs Social Networks Micro-Blogs File Sharing Sites Plus Many Many More...
    • 12.
      • Controlling our
      • marketing message has
      • become an impossibility.
      • At best we can seek to
      • manage it.
    • 13.
      • Not taking part in the
      • conversation or ignoring
      • it will not stop it taking
      • place.
    • 14.
      • Listening is the first step.
    • 15. Listening...
      • Mentions on the web Google Alerts www.google.com /alerts
      • Mentions on Twitter Twitter Search www.twitter.com
    • 16.
      • Start thinking about how
      • you may use new
      • technology & changing
      • customer attitudes to
      • your benefit.
    • 17. Start with your customer...
      • What sites are they using?
      • How are they using them?
      • Is there any opportunity for your business to engage with them?
    • 18. Some Statistics
      • More than 300m active users
      • More than 150m log on every day
      • 27% are between 25-34
      • 23% are between 35-49
      • Fastest growing user group is 35+
    • 19. Some Statistics
      • 77% of active internet users read blogs
      • 133m+ blogs indexed by Technorati
      • Websites with blogs achieve 55% more traffic
    • 20. Some Statistics
      • 24m unique visitors
      • The average age of a Twitter user is 31
      • Only 16% of users under 25
    • 21. Some Statistics
      • 47m active users
      • Average earnings of £68,000pa
      • 46% are Decision Makers
    • 22. Getting it right...
      • Think about others who may have an important relationship with your business.
      • What you would like to achieve?
      • How you will measure the results?
    • 23.
      • Planning your approach
      • will come naturally when
      • you have a good
      • understanding of your
      • customer and objectives.
    • 24.
      • Your competitor may
      • have a Facebook page or
      • Twitter account - it
      • doesn’t mean it’s
      • right for your business!
    • 25. Putting it all together...
      • Think about your general approach first
      • Have you allocated time and resources to your actions?
      • Ensure your approach matches your wider company strategy.
    • 26. Getting it right will lead to...
      • Cost effective marketing
      • Brand trust & credibility
      • Increased customer loyalty
      • Wider reach
      • Insight into market opinion
      • Improved collaboration
      • Higher sales & profitability
    • 27. We can help...
      • Training
      • Advice
      • Mentoring
      • Strategy & Planning
    • 28. www.tonickmedia.com

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