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Social Media for Business (Friday 13th Marketing Seminar)
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Social Media for Business (Friday 13th Marketing Seminar)

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A copy of the slides used at the Friday 13th Marketing Seminar held at the Carnmarth Hotel, Newquay on Nov 13th 2009.

A copy of the slides used at the Friday 13th Marketing Seminar held at the Carnmarth Hotel, Newquay on Nov 13th 2009.

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  • 2. and 3. FB Main Site 4. And 5. Technorati State of the Blogosphere - Universal McCann (March 2008) 6. ZDNet http://blogs.zdnet.com/BTL/?p=12919 7. Counted on Twitter About Us section 8. YouTube Corporate info
  • 2. and 3. FB Main Site 4. And 5. Technorati State of the Blogosphere - Universal McCann (March 2008) 6. ZDNet http://blogs.zdnet.com/BTL/?p=12919 7. Counted on Twitter About Us section 8. YouTube Corporate info
  • 2. and 3. FB Main Site 4. And 5. Technorati State of the Blogosphere - Universal McCann (March 2008) 6. ZDNet http://blogs.zdnet.com/BTL/?p=12919 7. Counted on Twitter About Us section 8. YouTube Corporate info
  • Transcript

    • 1. Social Media for Business Friday 13 th Marketing Seminar
    • 2. Who am I?
      • Marketing Director at Tonick Media
        • Publishers of Business Cornwall
      • Co-Founder of Cornwall Social Media Café
      • Lead Organiser of Cornwall Twestivals
      • Background in sales, marketing and media
    • 3. The Problems
      • Fragmentation of the Media
      • Noise / Information Overload
      • Increased Customer Choice
    • 4. Connecting with a customer and holding their attention has never been more difficult.
    • 5.
      • One weeks’ worth of the
      • New York Times contains
      • more info than a person
      • came across in a lifetime
      • during the 18 th century.
    • 6. ‘ Accountant Cornwall’ 250,000 Results ‘ Holidays Cornwall’ 5,500,000 Results
    • 7.
      • Finding a choice of
      • supplier has never
      • been more easy or
      • convenient.
    • 8. What is Social Media?
      • Creating connections between you & the customer
      • Listening & Engaging
      • Part of a wider sociological change
      • More than technology
    • 9.
      • In the absence of
      • companies willing to
      • engage, customers
      • have taken matters
      • into their own hands.
    • 10.
      • It is now possible for
      • anyone to become a
      • publisher or media
      • owner in their own right.
    • 11. Social Media Platforms Blogs Social Networks Micro-Blogs File Sharing Sites Plus Many Many More...
    • 12.
      • Controlling our
      • marketing message has
      • become an impossibility.
      • At best we can seek to
      • manage it.
    • 13.
      • Not taking part in the
      • conversation or ignoring
      • it will not stop it taking
      • place.
    • 14.
      • Listening is the first step.
    • 15. Listening...
      • Mentions on the web Google Alerts www.google.com /alerts
      • Mentions on Twitter Twitter Search www.twitter.com
    • 16.
      • Start thinking about how
      • you may use new
      • technology & changing
      • customer attitudes to
      • your benefit.
    • 17. Start with your customer...
      • What sites are they using?
      • How are they using them?
      • Is there any opportunity for your business to engage with them?
    • 18. Some Statistics
      • More than 300m active users
      • More than 150m log on every day
      • 27% are between 25-34
      • 23% are between 35-49
      • Fastest growing user group is 35+
    • 19. Some Statistics
      • 77% of active internet users read blogs
      • 133m+ blogs indexed by Technorati
      • Websites with blogs achieve 55% more traffic
    • 20. Some Statistics
      • 24m unique visitors
      • The average age of a Twitter user is 31
      • Only 16% of users under 25
    • 21. Some Statistics
      • 47m active users
      • Average earnings of £68,000pa
      • 46% are Decision Makers
    • 22. Getting it right...
      • Think about others who may have an important relationship with your business.
      • What you would like to achieve?
      • How you will measure the results?
    • 23.
      • Planning your approach
      • will come naturally when
      • you have a good
      • understanding of your
      • customer and objectives.
    • 24.
      • Your competitor may
      • have a Facebook page or
      • Twitter account - it
      • doesn’t mean it’s
      • right for your business!
    • 25. Putting it all together...
      • Think about your general approach first
      • Have you allocated time and resources to your actions?
      • Ensure your approach matches your wider company strategy.
    • 26. Getting it right will lead to...
      • Cost effective marketing
      • Brand trust & credibility
      • Increased customer loyalty
      • Wider reach
      • Insight into market opinion
      • Improved collaboration
      • Higher sales & profitability
    • 27. We can help...
      • Training
      • Advice
      • Mentoring
      • Strategy & Planning
    • 28. www.tonickmedia.com

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