Social Media for Business (Friday 13th Marketing Seminar)
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Social Media for Business (Friday 13th Marketing Seminar)

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A copy of the slides used at the Friday 13th Marketing Seminar held at the Carnmarth Hotel, Newquay on Nov 13th 2009.

A copy of the slides used at the Friday 13th Marketing Seminar held at the Carnmarth Hotel, Newquay on Nov 13th 2009.

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  • 2. and 3. FB Main Site 4. And 5. Technorati State of the Blogosphere - Universal McCann (March 2008) 6. ZDNet http://blogs.zdnet.com/BTL/?p=12919 7. Counted on Twitter About Us section 8. YouTube Corporate info
  • 2. and 3. FB Main Site 4. And 5. Technorati State of the Blogosphere - Universal McCann (March 2008) 6. ZDNet http://blogs.zdnet.com/BTL/?p=12919 7. Counted on Twitter About Us section 8. YouTube Corporate info
  • 2. and 3. FB Main Site 4. And 5. Technorati State of the Blogosphere - Universal McCann (March 2008) 6. ZDNet http://blogs.zdnet.com/BTL/?p=12919 7. Counted on Twitter About Us section 8. YouTube Corporate info

Social Media for Business (Friday 13th Marketing Seminar) Presentation Transcript

  • 1. Social Media for Business Friday 13 th Marketing Seminar
  • 2. Who am I?
    • Marketing Director at Tonick Media
      • Publishers of Business Cornwall
    • Co-Founder of Cornwall Social Media Café
    • Lead Organiser of Cornwall Twestivals
    • Background in sales, marketing and media
  • 3. The Problems
    • Fragmentation of the Media
    • Noise / Information Overload
    • Increased Customer Choice
  • 4. Connecting with a customer and holding their attention has never been more difficult.
  • 5.
    • One weeks’ worth of the
    • New York Times contains
    • more info than a person
    • came across in a lifetime
    • during the 18 th century.
  • 6. ‘ Accountant Cornwall’ 250,000 Results ‘ Holidays Cornwall’ 5,500,000 Results
  • 7.
    • Finding a choice of
    • supplier has never
    • been more easy or
    • convenient.
  • 8. What is Social Media?
    • Creating connections between you & the customer
    • Listening & Engaging
    • Part of a wider sociological change
    • More than technology
  • 9.
    • In the absence of
    • companies willing to
    • engage, customers
    • have taken matters
    • into their own hands.
  • 10.
    • It is now possible for
    • anyone to become a
    • publisher or media
    • owner in their own right.
  • 11. Social Media Platforms Blogs Social Networks Micro-Blogs File Sharing Sites Plus Many Many More...
  • 12.
    • Controlling our
    • marketing message has
    • become an impossibility.
    • At best we can seek to
    • manage it.
  • 13.
    • Not taking part in the
    • conversation or ignoring
    • it will not stop it taking
    • place.
  • 14.
    • Listening is the first step.
  • 15. Listening...
    • Mentions on the web Google Alerts www.google.com /alerts
    • Mentions on Twitter Twitter Search www.twitter.com
  • 16.
    • Start thinking about how
    • you may use new
    • technology & changing
    • customer attitudes to
    • your benefit.
  • 17. Start with your customer...
    • What sites are they using?
    • How are they using them?
    • Is there any opportunity for your business to engage with them?
  • 18. Some Statistics
    • More than 300m active users
    • More than 150m log on every day
    • 27% are between 25-34
    • 23% are between 35-49
    • Fastest growing user group is 35+
  • 19. Some Statistics
    • 77% of active internet users read blogs
    • 133m+ blogs indexed by Technorati
    • Websites with blogs achieve 55% more traffic
  • 20. Some Statistics
    • 24m unique visitors
    • The average age of a Twitter user is 31
    • Only 16% of users under 25
  • 21. Some Statistics
    • 47m active users
    • Average earnings of £68,000pa
    • 46% are Decision Makers
  • 22. Getting it right...
    • Think about others who may have an important relationship with your business.
    • What you would like to achieve?
    • How you will measure the results?
  • 23.
    • Planning your approach
    • will come naturally when
    • you have a good
    • understanding of your
    • customer and objectives.
  • 24.
    • Your competitor may
    • have a Facebook page or
    • Twitter account - it
    • doesn’t mean it’s
    • right for your business!
  • 25. Putting it all together...
    • Think about your general approach first
    • Have you allocated time and resources to your actions?
    • Ensure your approach matches your wider company strategy.
  • 26. Getting it right will lead to...
    • Cost effective marketing
    • Brand trust & credibility
    • Increased customer loyalty
    • Wider reach
    • Insight into market opinion
    • Improved collaboration
    • Higher sales & profitability
  • 27. We can help...
    • Training
    • Advice
    • Mentoring
    • Strategy & Planning
  • 28. www.tonickmedia.com