Social Media For Business (2010 Version)

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The 2010 version of the popular Social Media for Business presentation slides as used by Tonick Media marketing director, Aren Grimshaw.

The slides accompany a talk aimed at helping those business users new to social media understand the nuances of the medium, with respect to more than just marketing opportunities. If you would like details of upcoming events please call 07501 259000 or visit http://tonickmedia.com for more info.

Many slides contain links to extra resources and information. Click on purple text and images to navigate to more info.

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  • 2. and 3. FB Main Site 4. And 5. Technorati State of the Blogosphere - Universal McCann (March 2008) 6. ZDNet http://blogs.zdnet.com/BTL/?p=12919 7. Counted on Twitter About Us section 8. YouTube Corporate info
  • 2. and 3. FB Main Site 4. And 5. Technorati State of the Blogosphere - Universal McCann (March 2008) 6. ZDNet http://blogs.zdnet.com/BTL/?p=12919 7. Counted on Twitter About Us section 8. YouTube Corporate info
  • Social Media For Business (2010 Version)

    1. 1. Social Media for Business
    2. 2. Before we get started… Who Am I?
    3. 3. 60% of European Consumers now engage with Social Media on a regular basis 64% of UK Companies say they have experimented with Social Media However…
    4. 4. This leaves some important questions unanswered… What is Social Media? Is it just another fad? Is anyone making any money? Where do I start?
    5. 5. What is Social Media?
    6. 6. <ul><li>“ Media designed to be </li></ul><ul><li>disseminated through </li></ul><ul><li>social interaction, </li></ul><ul><li>created using highly </li></ul><ul><li>accessible and scalable </li></ul><ul><li>publishing techniques.” </li></ul><ul><li>Wikipedia Definition </li></ul>
    7. 7. <ul><li>or </li></ul><ul><li>“ ...it’s how people read, </li></ul><ul><li>discover and share </li></ul><ul><li>information.” </li></ul>
    8. 8. Social Media Marketing is about using Social Media to engage with online communities to generate exposure , opportunity and sales
    9. 9. Key Aspects & Terminology <ul><li>Web 2.0 </li></ul><ul><li>Real Time </li></ul><ul><li>Viral </li></ul><ul><li>Authentic </li></ul><ul><li>UGC & CGM </li></ul><ul><li>Sociological / Technological </li></ul>
    10. 10. The Technology
    11. 12. Social Media Platforms Blogs Social Networks Wiki Sites File Sharing Sites Social Bookmarking Live Streaming Forums Aggregators
    12. 13. What is Facebook? <ul><li>Launched 2004 </li></ul><ul><li>400m Active Users </li></ul><ul><li>50% are between 25-49 </li></ul>
    13. 14. Latest Statistics <ul><li>50% log on in any given day </li></ul><ul><li>35m+ users update their status each day </li></ul><ul><li>55m+ status updates posted each day </li></ul><ul><li>3.5bn+ pieces of content shared per week </li></ul>Source: http:// www.facebook.com/press/info.php?statistics
    14. 15. An Averege user… <ul><li>130+ Friends </li></ul><ul><li>55 minutes on Facebook per day </li></ul><ul><li>‘ Likes’ 9 pieces of content per month </li></ul>Source: http:// www.facebook.com/press/info.php?statistics
    15. 17. Some Statistics <ul><li>77% active internet users read blogs </li></ul><ul><li>133m+ blogs </li></ul><ul><li>55% more traffic </li></ul>
    16. 19. What is Twitter? <ul><li>Social Network </li></ul><ul><li>Blogging Platform </li></ul><ul><li>Search Engine </li></ul><ul><li>Focus Group </li></ul><ul><li>News Wire </li></ul>
    17. 20. Latest Statistics <ul><li>50m Tweets Per Day </li></ul><ul><li>66m Unique Visitors </li></ul><ul><li>550m Visits </li></ul><ul><li>5.5m UK Members </li></ul>
    18. 21. An Average user… <ul><li>31 </li></ul><ul><li>126 Followers </li></ul><ul><li>80% do not go via the website </li></ul>
    19. 22. A Typical Profile Avatar Bio Web Address Location Custom Background
    20. 23. What is LinkedIn? <ul><li>‘Professional Network’ </li></ul><ul><li>50m+ members </li></ul><ul><li>200 countries / territories </li></ul>
    21. 24. Some Statistics <ul><li>1 new user per second </li></ul><ul><li>£68,000 Average earnings </li></ul><ul><li>46% decision makers </li></ul>
    22. 26. Where do I start?
    23. 27. The Planning Approach Identify Communities Define Objectives Agree an Approach Allocate Resources Link to Technology
    24. 28. Identifying Communities Allied trades Competitors Funders / Investors Other regions Staff Journalists Suppliers Politicians Demographics Technical ability Interests Geographic location Partners Influencers Customers
    25. 29. Defining Your Objectives <ul><li>SEO: link building, content factors </li></ul><ul><li>Marketing: Promote business, brand awareness </li></ul><ul><li>Sales: New contact routes, increase purchasing </li></ul><ul><li>Engagement: Increase loyalty, foster word of mouth </li></ul><ul><li>Research: Identify trends / niches, consultation </li></ul><ul><li>PR: Manage reputation, get news out </li></ul><ul><li>Management: Collaboration, knowledge sharing </li></ul><ul><li>Calculate potential returns and define KPIs </li></ul>
    26. 30. Allocating Resources <ul><li>Budget </li></ul><ul><li>Skills </li></ul><ul><li>Staff </li></ul><ul><li>Gaps </li></ul><ul><li>Business As Usual (BAU) </li></ul><ul><li>Time </li></ul>
    27. 31. The Approach
    28. 32. VCP Visibility + Credibility = Profitability
    29. 33. Visibility <ul><li>Create Shop Windows </li></ul><ul><li>Networks / Community Engagement </li></ul><ul><li>Viral / WOM </li></ul><ul><li>Joining Conversations </li></ul><ul><li>Tell a Story </li></ul><ul><li>Broaden Reach of Activity </li></ul>
    30. 34. Credibility <ul><li>Show Knowledge </li></ul><ul><li>Passive Marketing </li></ul><ul><li>Use Network </li></ul><ul><li>‘Givers Gain’ </li></ul>
    31. 35. Profitability <ul><li>Long Term </li></ul><ul><li>Define KPIs </li></ul><ul><li>Cost Savings </li></ul><ul><li>New Contact Routes </li></ul>
    32. 36. Some Examples
    33. 43. Is anyone making any money?
    34. 44. Results: Business Cornwall
    35. 45. Results: Business Cornwall <ul><li>Stabilised Revenues </li></ul><ul><li>New Services / Value </li></ul><ul><li>Increased Reach </li></ul>
    36. 46. Results: UKNetWeb
    37. 47. <ul><li>500% increase in new business enquiries through social networks </li></ul><ul><li>2/3 of all enquiries through social networks </li></ul><ul><li>100% Increase in Average Order Values </li></ul><ul><li>Opened up UK & International Markets </li></ul>Results: UKNetWeb
    38. 48. Results: More Examples <ul><li>Dell </li></ul><ul><ul><li>$7m Twitter Sales </li></ul></ul><ul><li>Twestival </li></ul><ul><ul><li>£2,644 raised locally </li></ul></ul><ul><li>Surfers Against Sewage </li></ul><ul><ul><li>New members, increased activity </li></ul></ul><ul><li>Tonick Media </li></ul>
    39. 49. Where do I start?
    40. 50. Your First Steps <ul><li>Start building your social & professional networks with the people you know </li></ul><ul><li>Explore Social Media content around subjects of interest (Real time) </li></ul>
    41. 51. Google Show Options
    42. 52. Google Show Options
    43. 53. Your First Steps <ul><li>Start building your social & professional networks with the people you know </li></ul><ul><li>Explore Social Media content around subjects of interest (Real time) </li></ul><ul><li>Identify interesting sources & people – what makes them worth listening to? </li></ul><ul><li>Try engaging with content through comments, messaging etc </li></ul>
    44. 54. Tips & Advice <ul><li>Quality wins over Quantity </li></ul><ul><li>Aim for a dialogue (engagement) Social Media is not a broadcast medium </li></ul><ul><li>Think about your story </li></ul><ul><li>Use a variety of media </li></ul><ul><li>Review regularly and tweak </li></ul>
    45. 55. Get it right… <ul><li>Increased brand awareness & credibility </li></ul><ul><li>Increased web traffic & website engagement </li></ul><ul><li>Higher average order values </li></ul><ul><li>More repeat business, increased loyalty </li></ul><ul><li>Reach into new markets / existing markets </li></ul><ul><li>Insight into customer opinions & opportunities </li></ul><ul><li>More sales & increased profitability </li></ul>
    46. 56. Extra Support <ul><li>Research, Planning & Strategy </li></ul><ul><li>Advice, Guidance & Mentoring </li></ul><ul><li>Bespoke Training </li></ul>
    47. 57. For More information <ul><li>Message me on Facebook , Twitter , LinkedIn or any other social network you find me on </li></ul><ul><li>Check out the blog at www.tonickmedia.com/blog </li></ul><ul><li>Give me a call – 01209 718688 / 07501 259000 </li></ul><ul><li>Send me an email - aren@tonickmedia.com </li></ul>
    48. 58. <ul><li>www.tonickmedia.com </li></ul>

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