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October Webinar Slides - Social Media for Business
 

October Webinar Slides - Social Media for Business

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A copy of the slides used in the UKNetWeb / Tonick Media webinar on Social Media for Business, October.

A copy of the slides used in the UKNetWeb / Tonick Media webinar on Social Media for Business, October.

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  • 2. and 3. FB Main Site 4. And 5. Technorati State of the Blogosphere - Universal McCann (March 2008) 6. ZDNet http://blogs.zdnet.com/BTL/?p=12919 7. Counted on Twitter About Us section 8. YouTube Corporate info
  • Facebook Corp 3. ZDNet http://blogs.zdnet.com/BTL/?p=12919 4. Boomer Lifestyle http://boomerlifestyle.com/blog/boomers-seniors-retirees-need-to-replace-income-lost-in-recession-have-you-discovered-how-to-get-linked-in-to-the-social-networking-sites-to-assist-in-your-job-search/ Last 2: Ofcom report into Social Networking

October Webinar Slides - Social Media for Business October Webinar Slides - Social Media for Business Presentation Transcript

  • Social Media for Business Social Media Taster Webinar September 2009
  •  
    • Is it just a fad?
    • Is it just a fad?
    • Where do I start?
    • Is it just a fad?
    • Where do I start?
    • Where’s the money?
  • What you stand to gain
    • Cost effective marketing
    • Brand trust & credibility
    • Increased customer loyalty / retention
    • Wider reach
    • Insight into market opinion
    • Improved collaboration
    • Increased sales & profitability
  • What is Social Media?
    • “ Media designed to be
    • disseminated through social interaction, created using highly accessible and scalable publishing techniques.”
    • Wikipedia Definition
  • What is Social Media? Social Media Sociology + Technology UGC / CGM Conversational Authentic Real Time Many to Many Community Social Media
  • Who’s using Social Media? Graphic created using http:// www.wordle.net / .
  • Some Statistics
    • Facebook has more than 300m active users
    • More than 150m FB users log on every day
    • 10m+ FB users become fans of Pages every day
    • 77% of active internet users read blogs
    • 133m+ blogs indexed by Technorati
    • Time spent on Twitter soared 3,702% YoY in first half 09
    • LinkedIn gains 1 new user per second – 47m active
    • Executives from all Fortune 500 companies on LinkedIn
    • 10 hours of video uploaded to YouTube every minute
  • Some Demographics
    • Highest indexing age groups on Facebook are those 25-34 (27%) and 35-49 (23%)
    • Fastest growing user group on Facebook is 35+
    • The average age of a Twitter user is 31
    • The average age of a MySpace user is 27
    • The average age of a LinkedIn user is 41
    • The average earnings of a LinkedIn user is $109k
    • 46% of LinkedIn users are Decision Makers
  • The Technology Virtual Worlds Live Streaming Social Bookmarking Aggregators Sharing Sites Wiki Sites Social Networks Blogs Social Media Platforms
  • Credit: Brian Solis, www.briansolis.com JESS3, www.jess3.com
  • Preparing your approach Identify your community
  • Preparing your approach Identify your community Define your objectives
  • Preparing your approach Identify your community Define your objectives Allocate resources
  • Preparing your approach Identify your community Define your objectives Decide your approach Allocate resources
  • Preparing your approach Identify your community Define your objectives Decide your approach Allocate resources Link to technology
  • Identifying your community Allied trades Competitors Funders / Investors Other regions Staff Journalists Suppliers Politicians Demographics Technical ability Interests Geographic location Partners Influencers Customers
  • Some tips to get you started
    • Find your existing connections first
    • Ensure alerts and analytics are working
    • Listen and engage in conversations
    • Test, Monitor, Review and Tweak your approach
    • Start with the idea that no one cares about your brand
    • Remember that ‘Content is king’
    • Keep it relevant to your audience
    • Be ethical in your actions and respect etiquette
    • Be clear in your objectives
    • Don’t overstretch
    • Quality over quantity
  • BusinessCornwall.co.uk
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  • Case Study: Compare the Market
  • Case Study: Compare the Market
    • 233,457 views on You Tube (Latest Ad)
    • 579,520 Facebook Fans
    • 26,759 Twitter followers
    • 320% increase in pages views
    • 108,000% increase in site reach
    • Where’s the money?
  • Case Study: Compare the Market
    • 75% of monthly quotes target in 3 days
    • 90% increase in quotes on same period
  • Case Study: Dell
  • Case Study: Dell
    • Twitter stream used to message deals / coupons
    • Customers can suggest ideas through ‘Ideastorm’
    • 1,267,302 Followers on Twitter
    • 40,498 Fans on Facebook
    • Number of Flickr accounts
    • Where’s the money?
  • Case Study: Dell
    • $2m Dell outlet sales
    • $1m in other Dell.com purchases
    • Total: $3m over first 18 months
  • In Summary…
    • It’s not just a fad
    • Start with a plan
    • Understand your objective
    • Monitor and tweak your approach
    • Don’t start with the technology
    • Remember it’s Social Media
    • Quality over Quantity
    • ‘ Content is King’
  • More information
    • Message me on Facebook, Twitter, LinkedIn or any other social network you find me on
    • Check out the blog at www.tonickmedia.com/blog
    • Give me a call
    • Send me an email aren@tonickmedia.com