October Webinar Slides - Social Media for Business

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A copy of the slides used in the UKNetWeb / Tonick Media webinar on Social Media for Business, October.

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  • 2. and 3. FB Main Site 4. And 5. Technorati State of the Blogosphere - Universal McCann (March 2008) 6. ZDNet http://blogs.zdnet.com/BTL/?p=12919 7. Counted on Twitter About Us section 8. YouTube Corporate info
  • Facebook Corp 3. ZDNet http://blogs.zdnet.com/BTL/?p=12919 4. Boomer Lifestyle http://boomerlifestyle.com/blog/boomers-seniors-retirees-need-to-replace-income-lost-in-recession-have-you-discovered-how-to-get-linked-in-to-the-social-networking-sites-to-assist-in-your-job-search/ Last 2: Ofcom report into Social Networking
  • October Webinar Slides - Social Media for Business

    1. 1. Social Media for Business Social Media Taster Webinar September 2009
    2. 3. <ul><li>Is it just a fad? </li></ul>
    3. 4. <ul><li>Is it just a fad? </li></ul><ul><li>Where do I start? </li></ul>
    4. 5. <ul><li>Is it just a fad? </li></ul><ul><li>Where do I start? </li></ul><ul><li>Where’s the money? </li></ul>
    5. 6. What you stand to gain <ul><li>Cost effective marketing </li></ul><ul><li>Brand trust & credibility </li></ul><ul><li>Increased customer loyalty / retention </li></ul><ul><li>Wider reach </li></ul><ul><li>Insight into market opinion </li></ul><ul><li>Improved collaboration </li></ul><ul><li>Increased sales & profitability </li></ul>
    6. 7. What is Social Media? <ul><li>“ Media designed to be </li></ul><ul><li>disseminated through social interaction, created using highly accessible and scalable publishing techniques.” </li></ul><ul><li>Wikipedia Definition </li></ul>
    7. 8. What is Social Media? Social Media Sociology + Technology UGC / CGM Conversational Authentic Real Time Many to Many Community Social Media
    8. 9. Who’s using Social Media? Graphic created using http:// www.wordle.net / .
    9. 10. Some Statistics <ul><li>Facebook has more than 300m active users </li></ul><ul><li>More than 150m FB users log on every day </li></ul><ul><li>10m+ FB users become fans of Pages every day </li></ul><ul><li>77% of active internet users read blogs </li></ul><ul><li>133m+ blogs indexed by Technorati </li></ul><ul><li>Time spent on Twitter soared 3,702% YoY in first half 09 </li></ul><ul><li>LinkedIn gains 1 new user per second – 47m active </li></ul><ul><li>Executives from all Fortune 500 companies on LinkedIn </li></ul><ul><li>10 hours of video uploaded to YouTube every minute </li></ul>
    10. 11. Some Demographics <ul><li>Highest indexing age groups on Facebook are those 25-34 (27%) and 35-49 (23%) </li></ul><ul><li>Fastest growing user group on Facebook is 35+ </li></ul><ul><li>The average age of a Twitter user is 31 </li></ul><ul><li>The average age of a MySpace user is 27 </li></ul><ul><li>The average age of a LinkedIn user is 41 </li></ul><ul><li>The average earnings of a LinkedIn user is $109k </li></ul><ul><li>46% of LinkedIn users are Decision Makers </li></ul>
    11. 12. The Technology Virtual Worlds Live Streaming Social Bookmarking Aggregators Sharing Sites Wiki Sites Social Networks Blogs Social Media Platforms
    12. 13. Credit: Brian Solis, www.briansolis.com JESS3, www.jess3.com
    13. 14. Preparing your approach Identify your community
    14. 15. Preparing your approach Identify your community Define your objectives
    15. 16. Preparing your approach Identify your community Define your objectives Allocate resources
    16. 17. Preparing your approach Identify your community Define your objectives Decide your approach Allocate resources
    17. 18. Preparing your approach Identify your community Define your objectives Decide your approach Allocate resources Link to technology
    18. 19. Identifying your community Allied trades Competitors Funders / Investors Other regions Staff Journalists Suppliers Politicians Demographics Technical ability Interests Geographic location Partners Influencers Customers
    19. 20. Some tips to get you started <ul><li>Find your existing connections first </li></ul><ul><li>Ensure alerts and analytics are working </li></ul><ul><li>Listen and engage in conversations </li></ul><ul><li>Test, Monitor, Review and Tweak your approach </li></ul><ul><li>Start with the idea that no one cares about your brand </li></ul><ul><li>Remember that ‘Content is king’ </li></ul><ul><li>Keep it relevant to your audience </li></ul><ul><li>Be ethical in your actions and respect etiquette </li></ul><ul><li>Be clear in your objectives </li></ul><ul><li>Don’t overstretch </li></ul><ul><li>Quality over quantity </li></ul>
    20. 21. BusinessCornwall.co.uk
    21. 29. Case Study: Compare the Market
    22. 30. Case Study: Compare the Market <ul><li>233,457 views on You Tube (Latest Ad) </li></ul><ul><li>579,520 Facebook Fans </li></ul><ul><li>26,759 Twitter followers </li></ul><ul><li>320% increase in pages views </li></ul><ul><li>108,000% increase in site reach </li></ul>
    23. 31. <ul><li>Where’s the money? </li></ul>
    24. 32. Case Study: Compare the Market <ul><li>75% of monthly quotes target in 3 days </li></ul><ul><li>90% increase in quotes on same period </li></ul>
    25. 33. Case Study: Dell
    26. 34. Case Study: Dell <ul><li>Twitter stream used to message deals / coupons </li></ul><ul><li>Customers can suggest ideas through ‘Ideastorm’ </li></ul><ul><li>1,267,302 Followers on Twitter </li></ul><ul><li>40,498 Fans on Facebook </li></ul><ul><li>Number of Flickr accounts </li></ul>
    27. 35. <ul><li>Where’s the money? </li></ul>
    28. 36. Case Study: Dell <ul><li>$2m Dell outlet sales </li></ul><ul><li>$1m in other Dell.com purchases </li></ul><ul><li>Total: $3m over first 18 months </li></ul>
    29. 37. In Summary… <ul><li>It’s not just a fad </li></ul><ul><li>Start with a plan </li></ul><ul><li>Understand your objective </li></ul><ul><li>Monitor and tweak your approach </li></ul><ul><li>Don’t start with the technology </li></ul><ul><li>Remember it’s Social Media </li></ul><ul><li>Quality over Quantity </li></ul><ul><li>‘ Content is King’ </li></ul>
    30. 38. More information <ul><li>Message me on Facebook, Twitter, LinkedIn or any other social network you find me on </li></ul><ul><li>Check out the blog at www.tonickmedia.com/blog </li></ul><ul><li>Give me a call </li></ul><ul><li>Send me an email aren@tonickmedia.com </li></ul>

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