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An Introduction to Social Media for Business Link

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A presentation on Social Media delivered to the Business Link SW marketing team in Plymouth.

A presentation on Social Media delivered to the Business Link SW marketing team in Plymouth.

Published in: Business, Technology
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  • 1. An Introduction to Social Media For Business Link
  • 2. Introduction • How can Social Media help? • What is Social Media? • How big is Social Media? • Who is using it? • How are businesses using it? • What is Social Media Marketing? • Does it make any money? • Getting started
  • 3. How can Social Media help? • Engagement: Increase loyalty, foster word of mouth • Research: Identify trends/niches, consultation • Marketing: Promote business, brand awareness • SEO: link building, content factors • PR: Manage reputation, get news out • Management: Collaboration, knowledge sharing • Sales: Gain new business, new contact routes
  • 4. What is Social Media? • How people discover, read and share news, information and content. • Mixture of sociology and technology • Movement from monologues (one to many) towards dialogues (many to many). • Shift from content readers into publishers. • User Generated Content (UGC) • Consumer Generated Media (CGM) Adapted from Wikipedia entry for ‘Social Media’
  • 5. What is Social Media? – In Context • Web 2.0 follows on from Web 1.0 • Generation Y • Faster broadband • Computing power • Driving social change
  • 6. Social Media Platforms • Blogs, Micro-Blogs and V-Logs • Social Networks • Social Bookmarking • File Sharing Sites • Podcasting / Video Podcasting • Wiki Sites • Forums • Instant Messaging • Virtual Worlds
  • 7. How big is Social Media? • Facebook has 200m+ active users • More than 100m FB users log on every day • 4m+ FB users become fans of Pages every day • 77% of active internet users read blogs • 133m+ blogs indexed by Technorati • Time spent on Twitter has soared 3,702% YoY • LinkedIn gains 1 new user per second • Executives from all Fortune 500 companies on LinkedIn • 10 hours of video uploaded to YouTube every minute
  • 8. Who is using it? (Some Demographics) • Highest indexing age groups on Facebook are those 25-34 (27%) and 35-49 (23%) • Fastest growing user group on Facebook is 35+ • The average age of a Twitter user is 31 • The average age of a MySpace user is 27 • The average age of a LinkedIn user is 41 • The average earnings of a LinkedIn user is $109k • 46% of LinkedIn users are Decision Makers • ABC1s are more likely to have a Facebook profile • C2DEs are more likely to have MySpace profile
  • 9. Who is using it? (User Types) • Small to Medium Enterprises • Global Corporations • Media Companies • Non-Profits • Social Enterprises • Politicians • Education Providers • Students • And countless others
  • 10. How are businesses using it? (Purpose) Source: http://www.socialscoop.biz/SMT_whitepaper_biz.pdf
  • 11. How are businesses using it? (Platforms) Source: http://www.socialscoop.biz/SMT_whitepaper_biz.pdf
  • 12. What is Social Media Marketing? Social Media Marketing (SMM) is an engagement with online communities to generate exposure, opportunity and sales.
  • 13. Does it make any money? Some interesting case studies: • Goldcorp Inc • Dell • UKNetWeb
  • 14. Goldcorp Inc. • “Goldcorp Challenge” launched March 2000 • Prize of $575,000 on offer • Published 400mb of information • Over 1,000 people from more than 50 countries took part • Identified 110 targets (50% previously unidentified) • Over 80% of targets yielded substantial quantities of gold • Took company from underperforming $100m to $9bn
  • 15. Dell • Over 600,000 Twitter followers • Used to message out coupons, clearance events and new arrival information to those looking for Dell technology at a discounted price • Over $3m sales attributed to Twitter ($2m Dell outlet sales / over $1m in other Dell.com purchases.)
  • 16. UKNetWeb • Utilises number of services • Defined strategy • 500 % increase in new business enquiries over social media this year • 75 % of all enquiries now through SM • Increased purchase order value • Extended reach
  • 17. An integrated approach • Business Cornwall
  • 18. Getting started - Planning People Target Markets Communities Technology Social Aims Customisation Media Marketing Objectives Integration Plan Approach Strategy
  • 19. Getting started - Research • Twitter Search • Google Search options • Delicious • Alert Systems • Blogs & Technorati
  • 20. Getting started - Services • Blog with RSS • File Sharing sites • Facebook • LinkedIn • Twitter • Google Profiles
  • 21. Getting started - Tips • Find your existing connections first • Ensure alerts and analytics are working • Listen to conversations first • Engage in conversations / Engage with complaints • Test, Monitor, Review and Tweak approaches • Don’t try to ‘sell’ • ‘Content is king’ • Be ethical in your actions / respect etiquette • Keep it relevant to your audience • Be clear in your objectives • Don’t overstretch
  • 22. Thank you for listening. Any questions?

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