An Introduction to Social Media
How can Social Media help?

• Engagement
• Research
• Marketing
• Search Engine Optimisation
• Raised Awareness
• Manageme...
What is Social Media?
    • How people discover, read and share news,
      information and content.
    • Mixture of soci...
What is Social Media? – In Context
• Web 2.0 follows on from Web 1.0
• Generation Y
• Faster broadband
• Computing power
•...
Social Media Platforms
• Blogs, Micro-Blogs and V-Logs
• Social Networks
• Social Bookmarking
• File Sharing Sites
• Podca...
How big is Social Media?
• 200m+ active users on Facebook
• 100m+ use Facebook every day
• 4m+ become ‘Fans’ on Facebook e...
Who is using it? (Some Demographics)
• Facebook users 25-34 (27%) and 35-49 (23%)
• Fastest growing user group on Facebook...
Who is using it? (User Types)
•   Small to Medium Enterprises
•   Global Corporations
•   Media Companies
•   Non-Profits
...
Case Study: Recent Events
• Cornwall Council Logo
• Chinese Earthquake
• Hudson Plane Crash
• Iran Election Riots
• Chines...
Case Study: Surfers Against Sewage
• Customised Facebook Page
• Use of causes
• 300% Increase in ‘Online Action’
• 3,000 P...
Saving time with an integrated approach
• Business Cornwall
• Information uploaded once
• Shared over Twitter and Facebook...
How do I identify my community?
Try using the following services to identify your
  community:
Starting out – Actions
1. Create Accounts with the following services:
What are people saying about us?
Getting started - Tips
• Find your existing connections first
• Ensure alerts and analytics are working
• Listen to conver...
Thank you for listening.
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
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An Introduction to Social Media

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A presentation on Social Media delivered to community groups in Cornwall on a media communications course, Truro College OLC on Wednesday 8th July.

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An Introduction to Social Media

  1. 1. An Introduction to Social Media
  2. 2. How can Social Media help? • Engagement • Research • Marketing • Search Engine Optimisation • Raised Awareness • Management
  3. 3. What is Social Media? • How people discover, read and share news, information and content. • Mixture of sociology and technology • Movement from monologues (one to many) towards dialogues (many to many). • Shift from content readers into publishers. • User Generated Content (UGC) • Consumer Generated Media (CGM) Adapted from Wikipedia entry for ‘Social Media’
  4. 4. What is Social Media? – In Context • Web 2.0 follows on from Web 1.0 • Generation Y • Faster broadband • Computing power • Driving social change
  5. 5. Social Media Platforms • Blogs, Micro-Blogs and V-Logs • Social Networks • Social Bookmarking • File Sharing Sites • Podcasting / Video Podcasting • Wiki Sites • Forums • Instant Messaging • Virtual Worlds
  6. 6. How big is Social Media? • 200m+ active users on Facebook • 100m+ use Facebook every day • 4m+ become ‘Fans’ on Facebook every day • 77% of active internet users read blogs • 133m+ blogs • 3,702% YoY increase in time spent on Twitter • 1 new user added to LinkedIn per second • All Fortune 500 companies on LinkedIn • 10hrs+ of video uploaded to YouTube every minute
  7. 7. Who is using it? (Some Demographics) • Facebook users 25-34 (27%) and 35-49 (23%) • Fastest growing user group on Facebook is 35+ • The average age of a Twitter user is 31 • The average age of a MySpace user is 27 • The average age of a LinkedIn user is 41 • The average earnings of a LinkedIn user is $109k • 46% of LinkedIn users are Decision Makers • ABC1s are more likely to have a Facebook profile • C2DEs are more likely to have MySpace profile
  8. 8. Who is using it? (User Types) • Small to Medium Enterprises • Global Corporations • Media Companies • Non-Profits • Social Enterprises • Politicians • Education Providers • Students • And countless others
  9. 9. Case Study: Recent Events • Cornwall Council Logo • Chinese Earthquake • Hudson Plane Crash • Iran Election Riots • Chinese Riots
  10. 10. Case Study: Surfers Against Sewage • Customised Facebook Page • Use of causes • 300% Increase in ‘Online Action’ • 3,000 Page Views in first 48 hours • 100s of new members in first 3 months • Top 10 petition on 10 Downing Street website
  11. 11. Saving time with an integrated approach • Business Cornwall • Information uploaded once • Shared over Twitter and Facebook • Taking the story to the reader • Opportunity to engage and add to the story,
  12. 12. How do I identify my community? Try using the following services to identify your community:
  13. 13. Starting out – Actions 1. Create Accounts with the following services:
  14. 14. What are people saying about us?
  15. 15. Getting started - Tips • Find your existing connections first • Ensure alerts and analytics are working • Listen to conversations first • Engage in conversations / Engage with complaints • Test, Monitor, Review and Tweak approaches • ‘Content is king’ • Be ethical in your actions / respect etiquette • Keep it relevant to your audience • Be clear in your objectives • Don’t overstretch
  16. 16. Thank you for listening.

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