Fred hospitality book


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Fred hospitality book

  1. 1. Brand Strategy Marketing Advertising Design Interactive HOSPITALITY 115 North East 3rd Avenue Loft 106 Fort Lauderdale, Florida 33301 OFFICE 954.607.6276 FAX 954.692.9772
  2. 2. WYNDHAM This property was known as Bonaventure, a once glamorous but now tired resort on the fringes of the Everglades in MARRIOTT SOUTH BEACH wanted impact, style and to stand out from the sea of mediocre direct mail. What they Weston, Florida. The developer bought the property with the idea of reinventing it as a modern luxury condominium hotel and spa/resort destination. got was a campaign so successful it was reprinted multiple times and won a District Charlie from ADFED for Direct Marketing. Our job was twofold: to brand and create gorgeous collateral for the Residences (formerly the hotel rooms) and help the developer keep Bonaventure in business until the property was re-flagged by Wyndham. All without confusing the market.
  3. 3. A GRAND NEW LOOK This extraordinary hotel is an example of southern hospitality at its best. The Grand Hotel Marriott ITS NOT ALL PLAY Business is big business at Marriott. We have extensive experience with meetings, conventions and Resort, Golf Club and Spa wanted to convey this message to its customers and we obliged. Every guest gets a “Y’all come back now” and they do, group advertising. From individual hotels to national programs, we make it our business to target this lucrative market in interesting, human ways. over and over again. We are known for our “Fredlines®,” which are clever, inspired headlines from the brain of Agency Principal Fred Adkins.
  4. 4. PELICAN BEACH RESORT came to us to graphically mastermind their conversion from the nation’s most booked on-the-beach Best Western hotel to a luxury condominium hotel. Our campaign delivered this new, unexpected elegance via a lovely suede, perfect-bound book and DVD encased in a custom epi leather box. Both the condominium hotel and these collateral pieces tell the story of pure luxury. The set also won numerous printing and design awards.
  5. 5. MARCO ISLAND MARRIOTT RESORT, GOLF CLUB & SPA was in the midst of $60 DOUBLETREE/GALLERYONE This older Doubletree Hotel on Fort Lauderdale’s Intracoastal Waterway was million in remarkable renovations, including a brand new luxurious Balinese spa, and needed to tell the story of this new level of sophistication. in disrepair. The challenge was to get the market to reconsider it as a luxury boutique condo hotel before the renovations were completed. We designed the Quinn’s and Spa logo and redesigned all guest touch points, re-introducing this luxury resort as a chic, world-class To achieve this, we shifted the focus from the property to the promise by creating the GalleryOne name that tied the property to the art world. island getaway. The Public Relations firm then organized curated art gallery evenings to draw brokers and buyers.
  6. 6. PARADISUS RESORTS All-inclusive hotels conjure images of crowded buffet tables and screaming kids run amok in the pool. The Sol Group decided to step away from that preconception. They asked us to help them re-launch their 5-year old but little-known Paradisus brand as an all-inclusive yet exclusive luxury brand. Our “Real Life Fantasy” campaign is designed around gorgeous, quiet, fantasy-like single image photography that conveys peaceful elegance in amazing surroundings.
  7. 7. TECTON HOSPITALITY This hotel management group called us in to review collateral that was not working for them. We determined that their look was “local” and it limited their ability to open big doors. We made their corporate image more upscale and also created powerful branding for their Desires ® boutique division. With new branding came a renewed sense of self confidence. Tecton now concentrates on utilizing their innovation and expertise to acquire additional ownership interests and management contracts on a much wider national stage.
  8. 8. Marriott (Resorts, Residences Inn, Spring Hill Suites, Courtyard, Fairfield) JW Marriott / Renaissance / Vacation Club Atlanta Cluster Atlanta Airport Marriott Atlanta Buckhead Cluster Marriott Evergreen Conference Resort JW Marriott Buckhead Atlanta Marriott Marquis Atlanta Marriott Suites Midtown Marriott Atlanta Alpharetta Atlanta Marriott Midtown Cluster Atlanta Marriott Century Center Latin America Cluster Aruba Marriott Resort & Stellaris Casino Renaissance Aruba Resort & Casino CasaMagna Marriott Cancun Resort Residence Inn JW Marriott Cancun Resort & Spa Sea World Curacao Marriott Beach Resort & Emerald Casino Renaissance Hotel Jamaica Mexico City Airport Marriott Puerto Vallarta Casa Magna Marriott Resort St. Kitts Marriott Resort & The Royal Beach Casino Marriott St. Thomas Frenchman’s Reef Renaissance St. Thomas Memphis Nashville Marco Island Southeast Region Marriott Resort, Cluster Golf Club & Spa Bay Point Marriott Resort Miami Marriott Biscayne Bay Delray Beach Marriott Fort Lauderdale Marina Marriott Grand Hotel Marriott Resort, Golf Club & Spa JW Marriott Orlando Grande Lakes Harbor Beach Marriott Resort & Spa Hutchinson Island Marriott Beach Resort and Marina Marriott Village at Lake Buena Vista Marriott Lake Bryan Village The Legends Conference & Beach Resort The Lodge & Conference Center Marco Island Marriott Resort, Golf Club & Spa Miami International Airport Marriott Marriott Resorts Renaissance Miami JW Marriott Miami Barefoot Resort & Club Murtle Beach Orlando Airport Marriott Courtyard Marriott Orlando Orlando World Center Marriott Resort & Convention Center Renaissance Ft. Lauderdale-Plantation Hotel Sawgrass Marriott Resort & Beach Club Ponte Vedra Beach Residence Inn Sea World Marriott South Beach Tampa Marriott Waterside Hotel & Marina West Palm Beach Marriott Southwest Region Cluster JW Marriott Desert Springs JW Marriott Resort & Spa Desert Springs Marriott South Beach Scottsdale Marriott at McDowell Mountains STARWOOD Starwood needed our help to stand out in a saturated Northeast market. Their many brands such as Sheraton , Westin , ® ® MARRIOTT Experience W® and Four Points® benefit from our highly marketable, yet creative thinking in advertising, print and interactive.