Social Media Outreach:                         For Such a                       Time as This                             T...
Outcomes:                             • Understand the Social Frontier                             • Shift Your Thinking A...
Harvard Business Review Study                                                 The	  12	  Major	  Benefits	  Of	  Social	  M...
continued . . .      7.	  Improved	  insights	  about	  their	  target	  markets	  =	  what’s	  going	  on	  in	  hearts	 ...
Stats.                   What’s it matter?      •	  One	  in	  every	  nine	  people	  on	  Earth	  is	  on	  Facebook	  =...
continued . . .                stats: what’s it matter?              •	  300,000	  users	  helped	  translate	  Facebook	 ...
The New Frontier     Political: Social media in the U.S. deciding elections     Global: Even terrorists use social media t...
leadership                                                                eMarketer	  Study:	  Top	  execu4ves	  need	  to...
Listen                                                                                                                    ...
Visual Storytelling            Too much information = more           consumption via photos & videoData: Simply Measured f...
What’s the                              Mission?Wednesday, October 3, 2012
#1 Question:                                 What are                             people looking for?Wednesday, October 3,...
Created to Seek God not Idols                             “Men	  of	  Athens!	  I	  see	  that	  in	  every	  way	  you	  ...
Follow Him                    • Pray                    • Expand                    • Bless                    • Enlighten...
Words   “But I say to you   that for every idle   word men may   speak, they will   give account of it   in the day of   j...
The Holy                                  Spirit                                   And I will ask the                     ...
The Big 5                   what’s behind your avatar?                • Heart (compassion, charity)                       ...
15-min. break                             (WOO-HOO!)Wednesday, October 3, 2012
Get a planWednesday, October 3, 2012
Jumpstart                      Plan*         • Determine your WHY         • Determine your message         • Target your a...
Determine your                             WHYWednesday, October 3, 2012
Determine your                               MESSAGEWednesday, October 3, 2012
You Must Decide:         • Who do I follow?         • Where do I find them?         • Target vs. AdvocatesWednesday, Octobe...
Determine your                               AUDIENCEWednesday, October 3, 2012
Etiquette that                multiplies             • Thank             • Reply             • Re-tweet             • Resp...
How to                    #LiveSticky              •	Listen              •	Engage              •	Lead & Lift              ...
Set your                              GOALSWednesday, October 3, 2012
Lists turn “the flood”                             into an intentional streamWednesday, October 3, 2012
Choose yourWednesday, October 3, 2012
Choose your                               TOOLSWednesday, October 3, 2012
Community                Platforms       • Website       • Blog       • Facebook       • Twitter       • Pinterest       •...
15-min. break                             (WOO-HOO!)Wednesday, October 3, 2012
Measure your                               IMPACTWednesday, October 3, 2012
Metrics             •	Google Analytics             •	Tweet Reach             •	Twitalyzer             •	Tweet Stats       ...
tweetreach.com       socialmention.com >>>Wednesday, October 3, 2012
Be                             EFFICIENTWednesday, October 3, 2012
Efficiency    •	TweetDeck/HooteSuite    • FB Scheduled Posts    • Auto Posting Blog to FB    • Blog to Twitter    • Auto fo...
Got Questions?                                    ehow.com                                  makeuseof.com                 ...
Real                             MINISTRYWednesday, October 3, 2012
The Hashtag #     #FollowFriday     #FF     # Tworship     #Prayer     #Help     #LiveSticky     #JesusTweeters     #TeamJ...
Go Deeper : #helpme #ihatemylife #help #pleasepray The ASK : • How can I #pray for you today? • What’s the one thing that ...
LOVE                                             VS.       If I speak in the tongues of men and of angels, but have not lo...
Recap:                             • Understand the Social Frontier                             • Shift Your Thinking Abou...
• Social Media Strategy Template                             & list of Power Tools                             • Website C...
Wednesday, October 3, 2012
www.slideshare.net/                               tonibirdsong/Wednesday, October 3, 2012
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Leadership institute conf. oct pdf

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Leadership Institute
Church of the Resurrection
Leawood, KS
October 3, 2012

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Transcript of "Leadership institute conf. oct pdf"

  1. 1. Social Media Outreach: For Such a Time as This Toni Birdsong & Tami Heim co-authors, @stickyJesus: how to live out your faith onlineWednesday, October 3, 2012
  2. 2. Outcomes: • Understand the Social Frontier • Shift Your Thinking About It • Formulate a Game Plan to GO In!Wednesday, October 3, 2012
  3. 3. Harvard Business Review Study The  12  Major  Benefits  Of  Social  Media   2100  Organiza;ons  Polled/Analyzed 1.  Increased  awareness  of  the  organiza4on  =  outreach 2.  Increased  traffic  to  website  =  exposure 3.  Greater  favorable  percep4ons  of  the  brand  =  communicate  God’s  Love 4.  Able  to  monitor  conversa4ons  about  the  organiza4on  =  fact  vs.  truth;  what   people  think  of  you/God 5.  Able  to  develop  targeted  marke4ng  ac4vi4es  =  target  need  in  community;  put  $   there 6.  BeMer  understanding  of  customers  percep4ons  of  their  brand  =  fact  vs.  truth;   what  people  think  of  you/God Go  into  all  the  world  and  preach  the  gospel  to  the  whole  crea2on.  Mark  16:15Wednesday, October 3, 2012
  4. 4. continued . . . 7.  Improved  insights  about  their  target  markets  =  what’s  going  on  in  hearts  around  us 8.  Iden4fica4on  of  posi4ve  and  nega4ve  comments  =  know  your  allies;  know  your   enemies 9.  Increase  in  new  business  =  more  hearts  saved;  more  members;  future  of  the  church 10.  Iden4fica4on  of  new  product  or  service  opportuni4es  =  4mes  change—is  the   delivery  (not  content)  of  your  message  relevant? 11.  Ability  to  measure  the  frequency  of  the  discussion  about  the  brand  =  is  your   church  on  people’s  mind;  trends/seasons? 12.  Early  warning  of  poten4al  product  or  service  issues  =  cultural  warning  signs   around  the  church And  this  gospel  of  the  kingdom  will  be  proclaimed  throughout  the  whole  world  as  a  tes2mony  to  all  na2ons,  and  then   the  end  will  come.  MaAhew  24:14  Wednesday, October 3, 2012
  5. 5. Stats. What’s it matter? •  One  in  every  nine  people  on  Earth  is  on  Facebook  =  digital  migra4on   enormous •  People  spend  700  billion  minutes  per  month  on  Facebook  =  more  than   church •  Each  Facebook  user  spends  on  average  15  hours  and  33  minutes  a   month  on  the  site  =  are  we  that  cap4va4ng  with  OUR  message? •  30  billion  pieces  of  content  is  shared  on  Facebook  each  month  =  people   share  what  moves  them. •  190  million  average    Tweets  per  day  occur  on  TwiMer  =  people  WANT  to   talk •  There  are  now  roughly  100  million  ac4ve  TwiMer  users    (100  inac4ve)  =   Lots  of  people •  Google+  has  more  than  25  million  users  =  more  networks  each  year  pop   up  AND  migra4on  to  new  digital  channels  (customized/improved)   remains •  YouTube  has  490  million  unique  users  who  visit  every  month  =  video  is   important Sources: Mindjumper, Jeff Bullas, Marketing Charts, emarketer, Facebook Declare  his  glory  among  the  na2ons,  his  marvelous  works  among  all  the  peoples!  Psalm  96:3Wednesday, October 3, 2012
  6. 6. continued . . . stats: what’s it matter? •  300,000  users  helped  translate  Facebook  into  70   languages  =  digital  global  outreach  others  are  sefng  up B2C  Facebook  interac4on  is  30%  higher  than  average  on   Sundays.  =  what  are  people  searching  for? •  4.8  billion  people  now  own  mobile  phones.  Just  4.2   billion  own  a  toothbrush.  =  communica4on  over   hygene?  Hmmm. •  Social  media  sites  and  blogs  reach  80%  of  all  U.S.   internet  users.  =  Content  is  king  in  influencing. Blogs  are  the  single  most  important  inbound  marke4ng   tool.  =  DiMo. Sources: Mindjumper, Jeff Bullas, Marketing Charts, emarketer, FacebookWednesday, October 3, 2012
  7. 7. The New Frontier Political: Social media in the U.S. deciding elections Global: Even terrorists use social media to mobilize & intimidate Legal: In Australia court notices can be served through Facebook. Professional: Hirings/firings decided via social profiles. Financial: Future employment decided on social media. Education: Academics transferring incresingly online. Social: Marriage partner (1/5) decided online. Eternal: More churches streaming services; entire now churches online. Decisions for Christ every day online. “of  the  sons  of  Issachar  who  had  understanding  of  the  2mes,  to  know  what  Israel  ought  to  do,”  1  Chron.  12:32Wednesday, October 3, 2012
  8. 8. leadership eMarketer  Study:  Top  execu4ves  need  to  be   involved  in  social  media.   •  77%  of  buyers  say  they  are  more  likely  to  buy   from  a  company  whose  CEO  uses  social  media.   •  94%  said  C-­‐suite  social  media  par4cipa4on   enhances  a  brand  image.   •  82%  of  employees  say  they  trust  a  company   more  when  the  CEO  and  leadership  team   communicate  via  social  media.   Do  your  best  to  present  yourself  to  God  as  one  approved,  a  worker  who  has  no  need  to  be  ashamed,  rightly  handling  the   word  of  truth.  2  Tim.  2:15Wednesday, October 3, 2012
  9. 9. Listen Respond community Educate Influence Align Activate I  appeal  to  you,  brothers,  by  the  name  of  our  Lord  Jesus  Christ,  that  all  of  you  agree,  and  that  there  be  no  divisions  among  you,   but  that  you  be  united  in  the  same  mind  and  the  same  judgment.  1  Cor.  1:10Wednesday, October 3, 2012
  10. 10. Visual Storytelling Too much information = more consumption via photos & videoData: Simply Measured for M Booth They  shall  speak  of  the  glory  of  your  kingdom  and  tell  of  your  power,  Psalm  145:11Wednesday, October 3, 2012
  11. 11. What’s the Mission?Wednesday, October 3, 2012
  12. 12. #1 Question: What are people looking for?Wednesday, October 3, 2012
  13. 13. Created to Seek God not Idols “Men  of  Athens!  I  see  that  in  every  way  you  are  very  religious.     For  as  I  walked  around  and  looked  carefully  at  your  objects  of   worship,  I  even  found  an  altar  with  this  inscrip4on:    “ To  an   Unknown  God.”    Now  what  you  worship  as  something   unknown  I  am  going  to  proclaim  to  you.  The  God  who  made   the  world  and  everything  in  it  is  the  Lord  of  heaven  and  earth   and  does  not  live  in  temples  built  by  human  hands.  .  .  .  God  did   this  so  that  men  would  seek  him  and  perhaps  reach  out  for  him   and  find  him,  though  he  is  not  far  from  each  one  of  us.”  -­‐  Acts  17:  22b-­‐24,  27  (Paul)Wednesday, October 3, 2012
  14. 14. Follow Him • Pray • Expand • Bless • Enlighten PRAYER  OF  JABEZ      .  .  .   Oh,  that  You  would  bless  me  indeed,  and  enlarge  my  territory,  that  Your  hand  would  be  with  me,  and  that  You  would  keep   me  from  evil,  that  I  may  not  cause  pain!  1  Chron.  9:10Wednesday, October 3, 2012
  15. 15. Words “But I say to you that for every idle word men may speak, they will give account of it in the day of judgment. For by your words you will be justified, and by your words you will be condemned.” Matt 12:36-37, NKJV www.wordle.comWednesday, October 3, 2012
  16. 16. The Holy Spirit And I will ask the Father, and he will give you another Counselor to be with you forever—the Spirit of truth. The world cannot accept him, because it neither sees him nor knows him. But you know him, for he lives with you and will be in you. John 14:16-17Wednesday, October 3, 2012
  17. 17. The Big 5 what’s behind your avatar? • Heart (compassion, charity) I hear • How-To (information, use) ya, bro! • Humanity (imperfections, real) • Humor (fun, unique, creative) • Holiness (choosing the higher way) But  you  will  receive  power  when  the  Holy  Spirit  has  come  upon  you,  and  you  will  be  my  witnesses  in  Jerusalem  and  in  all   Judea  and  Samaria,  and  to  the  end  of  the  earth.  Acts  1:8Wednesday, October 3, 2012
  18. 18. 15-min. break (WOO-HOO!)Wednesday, October 3, 2012
  19. 19. Get a planWednesday, October 3, 2012
  20. 20. Jumpstart Plan* • Determine your WHY • Determine your message • Target your audience • Set your goals • Choose your tools • Measure your impact • Be efficient *see handout to go deeperWednesday, October 3, 2012
  21. 21. Determine your WHYWednesday, October 3, 2012
  22. 22. Determine your MESSAGEWednesday, October 3, 2012
  23. 23. You Must Decide: • Who do I follow? • Where do I find them? • Target vs. AdvocatesWednesday, October 3, 2012
  24. 24. Determine your AUDIENCEWednesday, October 3, 2012
  25. 25. Etiquette that multiplies • Thank • Reply • Re-tweet • Respond/Interact • Pose questions • Lift causes & passions • Follow FridayWednesday, October 3, 2012
  26. 26. How to #LiveSticky • Listen • Engage • Lead & Lift • Be Present • Include • Real Relationship • Compassionate sticky: The message that holds fast, adheres, and clings to the hearts of every generation. Eternal content independent of time, change, and cyberspace.Wednesday, October 3, 2012
  27. 27. Set your GOALSWednesday, October 3, 2012
  28. 28. Lists turn “the flood” into an intentional streamWednesday, October 3, 2012
  29. 29. Choose yourWednesday, October 3, 2012
  30. 30. Choose your TOOLSWednesday, October 3, 2012
  31. 31. Community Platforms • Website • Blog • Facebook • Twitter • Pinterest • LinkedIn • Google + • YouTubeWednesday, October 3, 2012
  32. 32. 15-min. break (WOO-HOO!)Wednesday, October 3, 2012
  33. 33. Measure your IMPACTWednesday, October 3, 2012
  34. 34. Metrics • Google Analytics • Tweet Reach • Twitalyzer • Tweet Stats • Peer Index • Social Mention • Facebook Insights • Crowd booster His divine power has given us everything we need for life and godliness through our knowledge of him who called us by his own glory and goodness. 2 Peter 1:3Wednesday, October 3, 2012
  35. 35. tweetreach.com socialmention.com >>>Wednesday, October 3, 2012
  36. 36. Be EFFICIENTWednesday, October 3, 2012
  37. 37. Efficiency • TweetDeck/HooteSuite • FB Scheduled Posts • Auto Posting Blog to FB • Blog to Twitter • Auto followbacks • Hashtags • Facebook groups • Twitter Lists • Kitchen Timer (!) Yet  you  do  not  know  what  tomorrow  will  bring.  What  is  your  life?  For  you  are  a  mist  that  appears  for  a  liAle  2me  and  then   vanishes.  James  4:14Wednesday, October 3, 2012
  38. 38. Got Questions? ehow.com makeuseof.com dummies.com YouTube.com Help Centers: FB/TwitterWednesday, October 3, 2012
  39. 39. Real MINISTRYWednesday, October 3, 2012
  40. 40. The Hashtag # #FollowFriday #FF # Tworship #Prayer #Help #LiveSticky #JesusTweeters #TeamJesus #URInvited!Wednesday, October 3, 2012
  41. 41. Go Deeper : #helpme #ihatemylife #help #pleasepray The ASK : • How can I #pray for you today? • What’s the one thing that keeps you from giving your heart to #Jesus? • Do you want to know #Jesus? <link>Wednesday, October 3, 2012
  42. 42. LOVE VS. If I speak in the tongues of men and of angels, but have not love, I am a noisy gong or a clanging cymbal. And if I have prophetic powers, and understand all mysteries and all knowledge, and if I have all faith, so as to remove mountains, but have not love, I am nothing. If I give away all I have, and if I deliver up my body to be burned, but have not love, I gain nothing. Love is patient and kind; love does not envy or boast; it is not arrogant or rude. It does not insist on its own way; it is not irritable or resentful; ... 1 Cor. 1:1-13 Without love, none of this matters.Wednesday, October 3, 2012
  43. 43. Recap: • Understand the Social Frontier • Shift Your Thinking About It • Formulate a Game Plan to GO In!Wednesday, October 3, 2012
  44. 44. • Social Media Strategy Template & list of Power Tools • Website Checklist: Ready, Set, Go Compete! •10 Commandments of TwitterWednesday, October 3, 2012
  45. 45. Wednesday, October 3, 2012
  46. 46. www.slideshare.net/ tonibirdsong/Wednesday, October 3, 2012
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