How to amplify                           your outreach                            using Twitter                           ...
How To:                           •	                            Stay mission-centric                           •	 objectiv...
Twitter Profiles   @tonibirdsong 10K (4 years)   @stickyJesus 11.7 K (2 years)   @steve_berger 3.8K (1 year)   @FrTheatreTw...
Stay Mission                             CentricSunday, November 6, 2011                  4
Follow Him   • Pray   • Expand   • Bless   • Enlighten    Oh, that You would bless me indeed, and enlarge my territory, th...
Words     “But I say to you     that for every idle     word men may     speak, they will give     account of it in the   ...
The Holy                                     Spirit                                 And I will ask the                    ...
what’s behind your avatar?             • Heart (compassion, charity)             • How-To (information, use)             •...
Set Objectives                           & Follow a PlanSunday, November 6, 2011                     9
Set Objectives          & Follow a Plan*      • Who am I trying to reach?      • How will I reach them?      • How can I b...
Find, get & keep                              followersSunday, November 6, 2011                      11
find, get & keep           followers      • Who do I follow?      • Where do I find them?      • Target vs. Advocates      •...
Etiquette that             multiplies             • Thank             • Reply             • Re-tweet             • Respond...
How to                  #LiveSticky          •	Listen          •	Engage          •	Lead & Lift          • Be Present      ...
Smart Tools to                           Measure ImpactSunday, November 6, 2011                    15
Power Tools                    •	    TweetDeck                    •	    Lists                    •	    To auto tweet or no...
Efficiency  •	TweetDeck  •	HooteSuite  • Seeismic  • Social Oomph  • Mobile ReadySunday, November 6, 2011   17
Lists: Turns                a flood to a                   streamSunday, November 6, 2011       18
Power Tools . . .                    •	    TweetDeck                    •	    Lists                    •	    To auto tweet...
The Power of                             InfluenceSunday, November 6, 2011                  20
Influence =                  Change         • Political Influence (Global)         • Social Influence (ABC)         • Persona...
Community            Building             •	 Blog        •	Facebook        • Twitter        • YouTube        •	Tumbler    ...
The Hashtag                           #   #FollowFriday   #FF   # Tworship   #Prayer   #Help   #LiveSticky   #JesusTweeter...
Go Deeper : #helpme #ihatemylife #help #pleasepray The ASK : • How can I #pray for you today? • What’s the one thing that ...
Metrics            •	Google Analytics            •	Tweet Reach            •	Twitalyzer            •	Klout.com            •...
Klout.comSunday, November 6, 2011               26
tweetreach.com       socialmention.com >>>Sunday, November 6, 2011       27
We Learned:                           •	                            Stay mission-centric                           •	 obje...
DownloadsSunday, November 6, 2011               29
• Social Media Strategy Template                           & list of Power Tools                           •10 Commandment...
Sunday, November 6, 2011   31
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How to Amplify Your Mnistry's Outreach Using Twitter

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This is a presentation given by Toni Birdsong, social media strategist and co-author of @stickyJesus: how to live out your faith online. The presentation was given at MinistryNet in Bangkok Thailand Nov. 3-7, 2011, an event held by Campus Crusade for Christ International. @copyright Toni Birdsong, Birdsong Creative, 2011. All Rights Reserved.

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How to Amplify Your Mnistry's Outreach Using Twitter

  1. 1. How to amplify your outreach using Twitter Toni Birdsong co-author, @stickyJesus: how to live out your faith online & social media strategistSunday, November 6, 2011 1
  2. 2. How To: • Stay mission-centric • objectives & follow a plan Set • Position yourself to be heard • Find, get (and keep) followers • Smart tools to measure impact • Power of Influence: true stories to inspireSunday, November 6, 2011 2
  3. 3. Twitter Profiles @tonibirdsong 10K (4 years) @stickyJesus 11.7 K (2 years) @steve_berger 3.8K (1 year) @FrTheatreTweets 2K (6 months) • Different Goals • Different Target • Different Followers • Different Messages • Different OutcomesSunday, November 6, 2011 3
  4. 4. Stay Mission CentricSunday, November 6, 2011 4
  5. 5. Follow Him • Pray • Expand • Bless • Enlighten Oh, that You would bless me indeed, and enlarge my territory, that Your hand would be with me, and that You would keep me from evil, that I may not cause pain! 1 Chron. 9:10Sunday, November 6, 2011 5
  6. 6. Words “But I say to you that for every idle word men may speak, they will give account of it in the day of judgment. For by your words you will be justified, and by your words you will be condemned.” Matt 12:36-37, NKJV www.wordle.comSunday, November 6, 2011 6
  7. 7. The Holy Spirit And I will ask the Father, and he will give you another Counselor to be with you forever—the Spirit of truth. The world cannot accept him, because it neither sees him nor knows him. But you know him, for he lives with you and will be in you. John 14:16-17Sunday, November 6, 2011 7
  8. 8. what’s behind your avatar? • Heart (compassion, charity) • How-To (information, use) • Humanity (imperfections, real) • Humor (fun, unique, creative) • Holiness (choosing the higher way)Sunday, November 6, 2011 8
  9. 9. Set Objectives & Follow a PlanSunday, November 6, 2011 9
  10. 10. Set Objectives & Follow a Plan* • Who am I trying to reach? • How will I reach them? • How can I be useful to them? • How will I engage them? • How do I keep it up? • How will I measure impact (steward my time) ? *see download to go deeperSunday, November 6, 2011 10
  11. 11. Find, get & keep followersSunday, November 6, 2011 11
  12. 12. find, get & keep followers • Who do I follow? • Where do I find them? • Target vs. Advocates • What is influence?Sunday, November 6, 2011 12
  13. 13. Etiquette that multiplies • Thank • Reply • Re-tweet • Respond/Interact • Pose questions • Lift causes & passions • Follow FridaySunday, November 6, 2011 13
  14. 14. How to #LiveSticky • Listen • Engage • Lead & Lift • Be Present • Include • Real Relationship • Compassionate sticky: The message that holds fast, adheres, and clings to the hearts of every generation. Eternal content independent of time, change, and cyberspace.Sunday, November 6, 2011 14
  15. 15. Smart Tools to Measure ImpactSunday, November 6, 2011 15
  16. 16. Power Tools • TweetDeck • Lists • To auto tweet or not • Follow-backs • TweetAdder • Hashtags • F2F & Events: the real conversationSunday, November 6, 2011 16
  17. 17. Efficiency • TweetDeck • HooteSuite • Seeismic • Social Oomph • Mobile ReadySunday, November 6, 2011 17
  18. 18. Lists: Turns a flood to a streamSunday, November 6, 2011 18
  19. 19. Power Tools . . . • TweetDeck • Lists • To auto tweet or not • Follow-backs • TweetAdder • Hashtags • F2F & Events: the real conversationSunday, November 6, 2011 19
  20. 20. The Power of InfluenceSunday, November 6, 2011 20
  21. 21. Influence = Change • Political Influence (Global) • Social Influence (ABC) • Personal Influence (personal 1-1 evangelism) • Church/Ministry Influence (Crosspoint Church)Sunday, November 6, 2011 21
  22. 22. Community Building • Blog • Facebook • Twitter • YouTube • Tumbler • StumbleUpon • Delicious • Digg • Face-toFace/EventsSunday, November 6, 2011 22
  23. 23. The Hashtag # #FollowFriday #FF # Tworship #Prayer #Help #LiveSticky #JesusTweeters #LoveMyTheatre #FranklinTN #URInvited!Sunday, November 6, 2011 23
  24. 24. Go Deeper : #helpme #ihatemylife #help #pleasepray The ASK : • How can I #pray for you today? • What’s the one thing that keeps you from giving your heart to #Jesus? • Do you want to know #Jesus? <link>Sunday, November 6, 2011 24
  25. 25. Metrics • Google Analytics • Tweet Reach • Twitalyzer • Klout.com • Tweet Stats • Peer Index • Social Mention • TwitterGrader • Facebook InsightsSunday, November 6, 2011 25
  26. 26. Klout.comSunday, November 6, 2011 26
  27. 27. tweetreach.com socialmention.com >>>Sunday, November 6, 2011 27
  28. 28. We Learned: • Stay mission-centric • objectives & follow a plan Set • Position yourself to be heard • Find, get (and keep) followers • Smart tools to measure impact • Power of InfluenceSunday, November 6, 2011 28
  29. 29. DownloadsSunday, November 6, 2011 29
  30. 30. • Social Media Strategy Template & list of Power Tools •10 Commandments of TwitterSunday, November 6, 2011 30
  31. 31. Sunday, November 6, 2011 31
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