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Twitter For Events

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A presentation I created for a client who wanted a basic training session on how to use Twitter and the real-time web around conferences. Includes benefits, and 7 steps to creating an event Twitter …

A presentation I created for a client who wanted a basic training session on how to use Twitter and the real-time web around conferences. Includes benefits, and 7 steps to creating an event Twitter strategy.

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Transcript

  • 1. Twitter for Events
    Tonia Ries
    Modern Media
    July 22, 2010
  • 2. Agenda
    What can events do with Twitter? Some examples.
    The benefits.
    Your event’s Twitter strategy.
    The basics
    Do some research
    What to tweet
    Engage: make it a conversation
    Build the community
    Ways to use Twitter onsite
    After the event
    Bonus material: Some other resources to expand your network.
  • 3. Events on Twitter
    Some examples.
    And what they’re doing right.
  • 4. Events on Twitter
    http://twitter.com/DAVOS
    Tell us who’s tweeting
    Promote the hashtag
    Tweet valuable content
  • 5. Events on Twitter
    http://twitter.com/tedtalks
    What’s the strategy that works for your event?
  • 6. Events on Twitter
    http://twitter.com/clintonglobal
    It may not work out. That’s ok – we’re all learning.
  • 7. Events on Twitter
    http://twitter.com/Economist_innov
    You’ve got to start somewhere.
  • 8. Events on Twitter
    http://twitter.com/twtrcon
    … and there will always be more to learn.
  • 9. The benefits of Twitter for events… in increasing order of impact
    Messaging
    Finding new prospects
    Customer service
    Listening
    Engaging your audience in a conversation
    Enabling a conversation among your audience
  • 10. Events on Twitter
    http://blog.twitter.com/2010/07/2010-world-cup-global-conversation.html
    The largest global conversation ever.
  • 11. 7 Steps to Building Your Event’s Twitter Strategy
    What to do now.
    What to do before, during and after your event.
  • 12. Your Event’s Twitter Strategy. Step 1. The Basics
    Establish an account.
    Even if you don’t plan to use it.
    If you don’t stake out your account, someone else might.
  • 13. Your Event’s Twitter Strategy.Step 1. The Basics
    Pick a name for the account.
    Keep it short (for RT’s!)
    Make it consistent with your brand
    Pick a hashtag for your event
    Short
    Easy to remember
  • 14. Your Event’s Twitter Strategy.Step 2. Research & Listen
    How active is your audience?
    Speakers
    Attendees
    Sponsors
    Press
    Partners
    What are they talking about?
    The easiest way to find people on Twitter is through Google search.
  • 15. Your Event’s Twitter Strategy.Step 3. What to Tweet.
    Event updates and promotions
    Speaker announcements
    use the speaker’s Twitter name if they’re on Twitter
    Links to resources that are relevant to your target audience
    • Tweeting improves your search results!
    Use bit.ly to shorten and track links.
  • 16. Your Event’s Twitter Strategy.Step 4. Engage.
    Follow
    Find and follow thought leaders, speakers and prospective attendees in your target market.
    When someone follows your event, follow back.
    Tip: To find sponsorship dollars or marketing partners, engage the people who manage the Twitter account. They know where the decision makers are and often have their own budgets.
  • 17. Your Event’s Twitter Strategy.Step 4. Engage.
    Make it a conversation: monitor, respond and reciprocate
    Use a client like Twhirl or TweetDeck to monitor Twitter for mentions of your event
    Reply to @ mentions and DM’s
    Re-tweet when appropriate
    Always thank people if they re-tweet you
    Use Twitter to get instant feedback and ideas from your community.
  • 18. Your Event’s Twitter Strategy.Step 5. Build the Community.
    Speakers
    Notify them of the event hashtag
    Consider including their Twitter accounts on the web site, in conference materials and on session slides
    Re-tweet them where relevant
    Marketing Partners and Sponsors
    Announce their involvement
    Re-tweet their announcements
    Press
    Include your event’s Twitter details in press releases
    Make it easy for people to tweet about you!
    Share your influence. Your community will reciprocate.
    That’s how you expand your network’s reach.
  • 19. Your Event’s Twitter Strategy. Step 5. Build the Community.
    Prominently share your Twitter account and hashtag on your web site
    Ask people for their Twitter handle when they register
    Consider including a Twitter feed on your web site. The feed can include:
    Your tweets
    Tweets with your hashtag
    Your speakers’ & partners’ tweets
    Tweets from key thought leaders and industry pundits
    Sponsorship opportunity!
  • 20. Your Event’s Twitter Strategy.Step 6. During the Event
    http://www.themarthablog.com/2010/06/attending-a-twitter-conference.html
    Live Feed
    In the room
    On screens outside the room
    Bringing Twitter to the event reminds participants to tweet and increases the buzz.
    It can also offer more sponsorship opportunities.
  • 21. Your Event’s Twitter Strategy.Step 6. During the Event
    Backchannel controversies
    Some tips for managing the backchannel http://www.socialtimes.com/2009/12/8-tips-for-managing-the-twitter-backchannel-during-your-presentation/
    The more you engage ahead of the event, the more likely you’ll be to have your community’s support during the event.
  • 22. Your Event’s Twitter Strategy.Step 6. During the Event
    TWTRCON keeps attendees plugged in for non-stop tweeting
  • 23. Your Event’s Twitter Strategy.Step 7. After the Event
    Keep the conversation going.
    Post links to press articles and resources such as slides, videos, etc.
    Monitor mentions and re-tweet.
    Thank people.
    Solicit input.
    Keep building.
  • 24. Bonus Material:
    Some additional social networking resources you can use to expand your event network.
  • 25. Expand Your Network
    http://foursquare.com/venue/3388994
    Set up a Foursquare venue for your event.
    Add some tips or specials and encourage people to check in.
  • 26. Expand Your Network
    http://plancast.com/davemcclure
    Plancast.com let’s you share what events you’ll be attending with your network – and see who is attending what events.
  • 27. Expand Your Network
    http://www.beintheroom.com/twtrcon/
    BeintheRoom.com lets you list events, tracks tweets and lets people rate your event.
  • 28. Thank You!
    Tonia Ries
    Modern Media
    @tonia_ries
    tonia@modernmediapartners.com
    631-668-2697