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Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
Ux - An approach
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Ux - An approach

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A UX approach towards creating a dummy product.

A UX approach towards creating a dummy product.

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  • 1. UX - Product Life CycleDummy Project+91 9833823252amol_tondwalkar@hotmail.com
  • 2. SPECIFICATIONS As a tech-savvy person, perhaps many people approach you with their technical problems. "How do I take a picture with my phone?" "My pictures always come out bad", "I lost my file in the computer", "How to send an attachment?" "Can you pay for me by credit card?" "How do I put my phone in the silent mode?" "I cant get rid of this caller tune - it costs me Rs. 30 per month." Can we make it easier for people to provide others with help with technical matters? Can we make this a professional service? - "I will Take the best pictures from your phone. I will compose, make settings, and shoot - you just hold the phone still. Call me on 98xxx - Rs. 5 per picture."
  • 3. ROAD MAP Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9
  • 4. WHAT MATTERS ?DIVERGENCE
  • 5. PLANNING AN INTERVIEW How do people seek help? Normal Tasks Intermittent Task Uninterruptible Task Why do they seek help? Extremely Long Task Internal Task When do they seek Help? Decide Whom to Interview? How they get help? What happens if they don’t get help? Most commonly faced problems Which age group??
  • 6. PLANNING AN INTERVIEW 15-25 26-40 41-60 61-75 Novice Professionals Experts
  • 7. CONTEXTUAL INTERVIEWSMaster Apprentice | Context | Partnership | Interpretation | Focus
  • 8. CONTEXTUAL INTERVIEWS Conventional Interview The Transition Contextual Interview Wrap Up
  • 9. ROAD MAP Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9
  • 10. WORK MODELS FLOW Mobile Uses basic Features Son / Manuals Nephew Lady Officer Mr. Rane Sr Accountant IIT Mumbai 55 yrs Television Watches selected Channels Computer Uses only for Verifying data
  • 11. WORK MODELS Daughter FLOW Mobile Uses basic Features Scooter Television Basic Features known (Activa) Mr. Menon 57 yrs Businessman from Mumbai Computer ATM Uses for Train Does not use a ATM Ticket Bookings because of bitter experience earlier
  • 12. WORK MODELS Mobile Uses basic Features FLOW Maintenance Does all the household Tech Maintenance Television Basic Features known Mr. Natarajan 73 yrs Mechanical Engineer Banking Computer Uses ECIS, ATM Does not operate Security Is worried about security hence does not call any technician
  • 13. WORK MODELS SEQUENCE MODEL Internet Mobile Other Start Computer Receive and Make Calls Maintenance of Old Tech Open Browser Take Photographs New Technologies Guided Open a URL Cannot open saved Photos Chat Download Photo Upload Photo
  • 14. INTERPRETING INTERVIEWS
  • 15. AFFINITY DIAGRAMS
  • 16. MENTAL MODELS MENTAL MODELS Try Things on their own User Profile Consult Immediate Family Members Local Technician
  • 17. MENTAL MODELS Problems Simple Problems Iterative Problems Complicated Problems
  • 18. ROAD MAP Affinity Diagrams Interviews Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9
  • 19. TransformationPersonas | Scenarios | UX Goals | Detailing Interaction Design
  • 20. PERSONAS Mr. and Mrs Pradhan
  • 21. SCENARIOS Micro Owen operation Problem Mrs Shah
  • 22. UX GOALS
  • 23. ROAD MAP Detailing UX Goals Personas | Scenarios Affinity Diagrams Interviews Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9
  • 24. DETAILING USER INTERACTION DESIGN Role ModelingTask Modeling
  • 25. CHALLENGES FINDABILITY NO ENTRY BARRIER LESS TIME TO LEARN LESS TRAINING REQUIRED LEARN TO USE THE PRODUCT ON THEIR OWN INTUTIVENESS CONSISTENCY WITH OTHER PRODUCT EASILY ACCESSIBLE EASY TO REMEMBER EMOTIONALLY ENGAGED EASY TO USE (Navigation / Memory / Specific markets)
  • 26. SOLUTIONS Help Seekers Help Givers Capture Information Technicians SMART System Identify Users / Provide Feedback / Log Information Channel 1 Channel 2 Channel 3 Channel 4
  • 27. BUSINESS MODELSOLUTIONS Interprets the calls And forwards it to the Calls/ Text for Help Local technician Help Seekers Help Providers System Forwards the Informs the system Technician data to Help Seeker System about his availability Easy Help informs the users Easy Help pays Rs 5/- on that he will be charged Rs 10/- successful service. On his mobile service provider bill in the following month. The Cost of Repairs will be born by the User
  • 28. PRODUCT ROAD MAP 321
  • 29. ROAD MAP Detailing UX Goals Personas | Scenarios Affinity Diagrams Interviews Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9
  • 30. SOLUTIONS MOBILE Familiarity Input Device Familiarity with Calling or Text Messages Level of Expertise required Any person who can dial numbers or type Text.
  • 31. SOLUTIONSMOBILE
  • 32. SOLUTIONSMOBILE
  • 33. SOLUTIONSMOBILE
  • 34. SOLUTIONS COMPUTER Familiarity Input Device Keyboard / Mouse Internet Connection Level of Expertise required Any person who can operate a Computer.
  • 35. SOLUTIONSCOMPUTER
  • 36. SOLUTIONS PERSONAL ASSISTANCE System shall send the info of the technician to the Help Seeker for Security Purpose. Each Successful Help will be credited to the Technicians Account
  • 37. FUTURE PLANS…
  • 38. SOLUTIONS CLASSROOMS Familiarity Input Device Personal Assistance Level of Expertise required Different Classes can be conducted for various age groups
  • 39. SOLUTIONS RADIO Familiarity Input Device No such Device Level of Expertise required Should be able to Hear
  • 40. SOLUTIONS TELEVISION Familiarity Input Device Familiarity with Remote Level of Expertise required Any person who can operate a remote or change channels
  • 41. ConvergenceHOW TO DESIGN? | HOW ARE WE DOING
  • 42. EVALUATION
  • 43. THANK YOUAMOL TONDWALKAR+91 9833823252amol_tondwalkar@hotmail.com

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