UX - Product Life CycleDummy Project+91 9833823252amol_tondwalkar@hotmail.com
SPECIFICATIONS                 As a tech-savvy person, perhaps many people approach you with their technical problems.    ...
ROAD MAP           Day 1   Day 2   Day 3   Day 4   Day 5   Day 6   Day 7   Day 8   Day 9
WHAT MATTERS ?DIVERGENCE
PLANNING AN INTERVIEW                        How do people seek help?               Normal Tasks                          ...
PLANNING AN INTERVIEW                                        15-25   26-40   41-60   61-75                             Nov...
CONTEXTUAL INTERVIEWSMaster Apprentice | Context | Partnership | Interpretation | Focus
CONTEXTUAL INTERVIEWS                        Conventional Interview                        The Transition                 ...
ROAD MAP           Day 1   Day 2   Day 3   Day 4   Day 5   Day 6   Day 7   Day 8   Day 9
WORK MODELS          FLOW                                                   Mobile                                        ...
WORK MODELS                                        Daughter          FLOW                                                 ...
WORK MODELS                                                   Mobile                                             Uses basi...
WORK MODELS          SEQUENCE MODEL                            Internet               Mobile                     Other    ...
INTERPRETING INTERVIEWS
AFFINITY DIAGRAMS
MENTAL MODELS                MENTAL MODELS                                    Try Things on their own                     ...
MENTAL MODELS                                        Problems                Simple Problems   Iterative Problems   Compli...
ROAD MAP                            Affinity Diagrams       Interviews           Day 1    Day 2         Day 3         Day ...
TransformationPersonas | Scenarios | UX Goals | Detailing Interaction Design
PERSONAS           Mr. and Mrs Pradhan
SCENARIOS            Micro Owen operation Problem                Mrs Shah
UX GOALS
ROAD MAP                                                                     Detailing UX Goals                           ...
DETAILING USER INTERACTION DESIGN                             Role ModelingTask Modeling
CHALLENGES             FINDABILITY                                                                    NO ENTRY BARRIER    ...
SOLUTIONS            Help Seekers                                  Help Givers             Capture Information            ...
BUSINESS MODELSOLUTIONS                                                                                         Interprets...
PRODUCT ROAD MAP    321
ROAD MAP                                                                     Detailing UX Goals                           ...
SOLUTIONS            MOBILE                     Familiarity Input Device                     Familiarity with Calling or T...
SOLUTIONSMOBILE
SOLUTIONSMOBILE
SOLUTIONSMOBILE
SOLUTIONS            COMPUTER                       Familiarity Input Device                       Keyboard / Mouse       ...
SOLUTIONSCOMPUTER
SOLUTIONS            PERSONAL ASSISTANCE                                  System shall send the info of the technician    ...
FUTURE PLANS…
SOLUTIONS            CLASSROOMS                         Familiarity Input Device                         Personal Assistan...
SOLUTIONS            RADIO                    Familiarity Input Device                    No such Device                  ...
SOLUTIONS            TELEVISION                         Familiarity Input Device                         Familiarity with ...
ConvergenceHOW TO DESIGN? | HOW ARE WE DOING
EVALUATION
THANK YOUAMOL TONDWALKAR+91 9833823252amol_tondwalkar@hotmail.com
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Ux - An approach

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A UX approach towards creating a dummy product.

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Ux - An approach

  1. 1. UX - Product Life CycleDummy Project+91 9833823252amol_tondwalkar@hotmail.com
  2. 2. SPECIFICATIONS As a tech-savvy person, perhaps many people approach you with their technical problems. "How do I take a picture with my phone?" "My pictures always come out bad", "I lost my file in the computer", "How to send an attachment?" "Can you pay for me by credit card?" "How do I put my phone in the silent mode?" "I cant get rid of this caller tune - it costs me Rs. 30 per month." Can we make it easier for people to provide others with help with technical matters? Can we make this a professional service? - "I will Take the best pictures from your phone. I will compose, make settings, and shoot - you just hold the phone still. Call me on 98xxx - Rs. 5 per picture."
  3. 3. ROAD MAP Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9
  4. 4. WHAT MATTERS ?DIVERGENCE
  5. 5. PLANNING AN INTERVIEW How do people seek help? Normal Tasks Intermittent Task Uninterruptible Task Why do they seek help? Extremely Long Task Internal Task When do they seek Help? Decide Whom to Interview? How they get help? What happens if they don’t get help? Most commonly faced problems Which age group??
  6. 6. PLANNING AN INTERVIEW 15-25 26-40 41-60 61-75 Novice Professionals Experts
  7. 7. CONTEXTUAL INTERVIEWSMaster Apprentice | Context | Partnership | Interpretation | Focus
  8. 8. CONTEXTUAL INTERVIEWS Conventional Interview The Transition Contextual Interview Wrap Up
  9. 9. ROAD MAP Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9
  10. 10. WORK MODELS FLOW Mobile Uses basic Features Son / Manuals Nephew Lady Officer Mr. Rane Sr Accountant IIT Mumbai 55 yrs Television Watches selected Channels Computer Uses only for Verifying data
  11. 11. WORK MODELS Daughter FLOW Mobile Uses basic Features Scooter Television Basic Features known (Activa) Mr. Menon 57 yrs Businessman from Mumbai Computer ATM Uses for Train Does not use a ATM Ticket Bookings because of bitter experience earlier
  12. 12. WORK MODELS Mobile Uses basic Features FLOW Maintenance Does all the household Tech Maintenance Television Basic Features known Mr. Natarajan 73 yrs Mechanical Engineer Banking Computer Uses ECIS, ATM Does not operate Security Is worried about security hence does not call any technician
  13. 13. WORK MODELS SEQUENCE MODEL Internet Mobile Other Start Computer Receive and Make Calls Maintenance of Old Tech Open Browser Take Photographs New Technologies Guided Open a URL Cannot open saved Photos Chat Download Photo Upload Photo
  14. 14. INTERPRETING INTERVIEWS
  15. 15. AFFINITY DIAGRAMS
  16. 16. MENTAL MODELS MENTAL MODELS Try Things on their own User Profile Consult Immediate Family Members Local Technician
  17. 17. MENTAL MODELS Problems Simple Problems Iterative Problems Complicated Problems
  18. 18. ROAD MAP Affinity Diagrams Interviews Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9
  19. 19. TransformationPersonas | Scenarios | UX Goals | Detailing Interaction Design
  20. 20. PERSONAS Mr. and Mrs Pradhan
  21. 21. SCENARIOS Micro Owen operation Problem Mrs Shah
  22. 22. UX GOALS
  23. 23. ROAD MAP Detailing UX Goals Personas | Scenarios Affinity Diagrams Interviews Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9
  24. 24. DETAILING USER INTERACTION DESIGN Role ModelingTask Modeling
  25. 25. CHALLENGES FINDABILITY NO ENTRY BARRIER LESS TIME TO LEARN LESS TRAINING REQUIRED LEARN TO USE THE PRODUCT ON THEIR OWN INTUTIVENESS CONSISTENCY WITH OTHER PRODUCT EASILY ACCESSIBLE EASY TO REMEMBER EMOTIONALLY ENGAGED EASY TO USE (Navigation / Memory / Specific markets)
  26. 26. SOLUTIONS Help Seekers Help Givers Capture Information Technicians SMART System Identify Users / Provide Feedback / Log Information Channel 1 Channel 2 Channel 3 Channel 4
  27. 27. BUSINESS MODELSOLUTIONS Interprets the calls And forwards it to the Calls/ Text for Help Local technician Help Seekers Help Providers System Forwards the Informs the system Technician data to Help Seeker System about his availability Easy Help informs the users Easy Help pays Rs 5/- on that he will be charged Rs 10/- successful service. On his mobile service provider bill in the following month. The Cost of Repairs will be born by the User
  28. 28. PRODUCT ROAD MAP 321
  29. 29. ROAD MAP Detailing UX Goals Personas | Scenarios Affinity Diagrams Interviews Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9
  30. 30. SOLUTIONS MOBILE Familiarity Input Device Familiarity with Calling or Text Messages Level of Expertise required Any person who can dial numbers or type Text.
  31. 31. SOLUTIONSMOBILE
  32. 32. SOLUTIONSMOBILE
  33. 33. SOLUTIONSMOBILE
  34. 34. SOLUTIONS COMPUTER Familiarity Input Device Keyboard / Mouse Internet Connection Level of Expertise required Any person who can operate a Computer.
  35. 35. SOLUTIONSCOMPUTER
  36. 36. SOLUTIONS PERSONAL ASSISTANCE System shall send the info of the technician to the Help Seeker for Security Purpose. Each Successful Help will be credited to the Technicians Account
  37. 37. FUTURE PLANS…
  38. 38. SOLUTIONS CLASSROOMS Familiarity Input Device Personal Assistance Level of Expertise required Different Classes can be conducted for various age groups
  39. 39. SOLUTIONS RADIO Familiarity Input Device No such Device Level of Expertise required Should be able to Hear
  40. 40. SOLUTIONS TELEVISION Familiarity Input Device Familiarity with Remote Level of Expertise required Any person who can operate a remote or change channels
  41. 41. ConvergenceHOW TO DESIGN? | HOW ARE WE DOING
  42. 42. EVALUATION
  43. 43. THANK YOUAMOL TONDWALKAR+91 9833823252amol_tondwalkar@hotmail.com

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