Card Basics A 13.56 MHz passive RFID technology similar to the ones found in the Oyster Card used by the London underground for train rides. When acquiring the card the customer signs up providing personal details, which is loaded into the database and linked to the card's unique ID number.
Customers can make payments, accrue loyalty benefits and get updates on new product launches, promotions and product recalls. The Card’s ID number links to database showing the purchase history. nv
Shopping Management Customers can create a shopping list online and once they are in the store. They can touch the card at the aisle and find out if it holds the products or promotions. Also if we can ask customer to select a base store, this will help in demand management - if customer has created a shopping list online we can with 70% accuracy predict the store’ stock levels Providing customers with additional product information. Optimizing Customer Route. Collect at store. nv
Shopping Experience Remember the scene from Minority Report, where as Tom Cruise walks into the Gap store, a holographic girl tells him what’s new and making recommendations. What if a customer belongs to a specific segment and as he/she walks by the reader, a new product or promotion relevant to that segment appears on the billboard. If you have shown interest in new cars or a Harley Davidson bike, only relevant advert appears on the signage for you. Imagine having a new born in the family, and only baby care products flashed on the billboard. nv
Promotion Management Imagine walking into a store and the system based on your past purchase and preferences sends an sms saying a coupon has been loaded on your card or we’ve loaded 50 quid on your loyalty card which can be used as a payment mode for your next purchase. A customer picks up a product and at check out a voucher / coupon is loaded on the card for the next purchase. Customer specific shopping reminders and promotions via email, sms or at the PoS. A promotion in which some of the customers are sent an e-mail / sms stating that if they visited the store within 48 hours and spent 25 quid, they would earn an extra 5 quid discount at the point of sale. nv
Coupon Management Instead of having an earn and burn loyalty program where the effectiveness of the program runs our. Why not load the vouchers on the RFID enabled cards itself. But instead of mailing the vouchers there can be considerable cost benefits and reduction in frauds with load vouchers the RFID cards. One communication about the quarterly voucher offers via email or sms and customer can avail the same. Customer can check in store offers available to him / her at RFID enabled screens. Vouchers can be redeemed at the PoS nv
Customer Returns Management Track the customers who bought the specified product that is being recalled and only contact them. If a customer returns products at the store, the relevant details can be recalled at the store making it a simple process. Incase of a customer return, Credit the amount on to the customer’ card and accept it as a payment on the next purchase. Thus getting rid of paper credit notes and controlling store level frauds. nv
Pay By Touch The card can be linked to a backend server and processes payments. The amount is stored on a server and the transaction is undertaken through a payment network when a message is sent from the reader terminal having the account ID encoded to the RFID chip of the card At the front end there is an encrypted number on the card hence back end validations make the card fool proof. Merchants can save on transaction fees and probably expand a secure network to other vendors thus creating a new line of business. The customer can then load the card with money, either by paying with cash or drawing money off a credit card, or online using a credit card. nv