RFID Enabled Loyalty Management<br />- Naval Vithalani<br />
RFID Enabled Loyalty Card<br />Shopping  Management<br />Promotions Management<br />Returns Management<br />Payment Manage...
Card Basics<br />A 13.56 MHz passive RFID technology similar to the ones found in the Oyster Card used by the London under...
  Address
  Gender
  Age
  E-mail address, Mobile numbers</li></ul>Customers can make payments, accrue loyalty benefits and get updates on new prod...
Shopping Management<br />Customers can create a shopping list online and once they are in the store. They can touch the ca...
Shopping Experience<br />Remember the scene from Minority Report, where as Tom Cruise walks into the Gap store, a holograp...
Promotion Management<br />Imagine walking into a store and the system based on your past purchase and preferences sends an...
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RFID Enabled Loyalty Cards - Naval Vithalani

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Transcript of "RFID Enabled Loyalty Cards - Naval Vithalani"

  1. 1. RFID Enabled Loyalty Management<br />- Naval Vithalani<br />
  2. 2. RFID Enabled Loyalty Card<br />Shopping Management<br />Promotions Management<br />Returns Management<br />Payment Management<br />Coupon Management<br />nv<br />
  3. 3. Card Basics<br />A 13.56 MHz passive RFID technology similar to the ones found in the Oyster Card used by the London underground for train rides.<br />When acquiring the card the customer signs up providing personal details, which is loaded into the database and linked to the card&apos;s unique ID number.<br /><ul><li> Name
  4. 4. Address
  5. 5. Gender
  6. 6. Age
  7. 7. E-mail address, Mobile numbers</li></ul>Customers can make payments, accrue loyalty benefits and get updates on new product launches, promotions and product recalls. The Card’s ID number links to database showing the purchase history.<br />nv<br />
  8. 8. Shopping Management<br />Customers can create a shopping list online and once they are in the store. They can touch the card at the aisle and find out if it holds the products or promotions.<br />Also if we can ask customer to select a base store, this will help in demand management - if customer has created a shopping list online we can with 70% accuracy predict the store’ stock levels<br />Providing customers with additional product information.<br />Optimizing Customer Route.<br />Collect at store.<br />nv<br />
  9. 9. Shopping Experience<br />Remember the scene from Minority Report, where as Tom Cruise walks into the Gap store, a holographic girl tells him what’s new and making recommendations. <br />What if a customer belongs to a specific segment and as he/she walks by the reader, a new product or promotion relevant to that segment appears on the billboard.<br />If you have shown interest in new cars or a Harley Davidson bike, only relevant advert appears on the signage for you.<br />Imagine having a new born in the family, and only baby care products flashed on the billboard.<br />nv<br />
  10. 10. Promotion Management<br />Imagine walking into a store and the system based on your past purchase and preferences sends an sms saying a coupon has been loaded on your card or we’ve loaded 50 quid on your loyalty card which can be used as a payment mode for your next purchase. <br />A customer picks up a product and at check out a voucher / coupon is loaded on the card for the next purchase.<br />Customer specific shopping reminders and promotions via email, sms or at the PoS.<br />A promotion in which some of the customers are sent an e-mail / sms stating that if they visited the store within 48 hours and spent 25 quid, they would earn an extra 5 quid discount at the point of sale. <br />nv<br />
  11. 11. Coupon Management<br />Instead of having an earn and burn loyalty program where the effectiveness of the program runs our. Why not load the vouchers on the RFID enabled cards itself.<br />But instead of mailing the vouchers there can be considerable cost benefits and reduction in frauds with load vouchers the RFID cards.<br />One communication about the quarterly voucher offers via email or sms and customer can avail the same.<br />Customer can check in store offers available to him / her at RFID enabled screens.<br />Vouchers can be redeemed at the PoS<br />nv<br />
  12. 12. Customer Returns Management<br />Track the customers who bought the specified product that is being recalled and only contact them.<br /> If a customer returns products at the store, the relevant details can be recalled at the store making it a simple process.<br />Incase of a customer return, Credit the amount on to the customer’ card and accept it as a payment on the next purchase. <br />Thus getting rid of paper credit notes and controlling store level frauds.<br />nv<br />
  13. 13. Pay By Touch<br />The card can be linked to a backend server and processes payments.<br />The amount is stored on a server and the transaction is undertaken through a payment network when a message is sent from the reader terminal having the account ID encoded to the RFID chip of the card<br />At the front end there is an encrypted number on the card hence back end validations make the card fool proof.<br />Merchants can save on transaction fees and probably expand a secure network to other vendors thus creating a new line of business.<br />The customer can then load the card with money, either by paying with cash or drawing money off a credit card, or online using a credit card. <br />nv<br />
  14. 14. Thank You<br />nv<br />

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