TALKING ABOUT MEDIA   Some DEFINITIONSMEDIUM: A channel of communication, involving some technology.    TELEVISION is a me...
OLD AND NEW MEDIA     Some Characteristics   Scarcity – Little choice        Abundance – Lots of choice   Media-Centric...
OLD AND NEW MEDIA         Examples   Twentieth-Century Fox       Oscilloscope Pictures   Sony Music                  Y...
OLD AND NEW MEDIA     More Characteristics   Getting your work made           Digital technology makes    (production) u...
OLD AND NEW MEDIA     More Characteristics   Major media companies               New Media producers are    have tried t...
TOMORROW’S MEDIA:       Convergence   CONVERGENCE: Fewer owners, but more distribution    channels. Ownership of content ...
TOMORROW’S MEDIA:         Careers   CAREERS IN MEDIA are changing rapidly. Traditional    media companies are laying off ...
Talking About Media -- Some Definitions
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Talking About Media -- Some Definitions

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An elementary discussion of media, with a comparison of traditional and emerging media and an overview of careers in media. Designed for students in an introductory college class in mass media, also appropriate for high school level.

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Transcript of "Talking About Media -- Some Definitions"

  1. 1. TALKING ABOUT MEDIA Some DEFINITIONSMEDIUM: A channel of communication, involving some technology. TELEVISION is a medium A BOOK is a medium THE INTERNET is a medium.MEDIA = Plural of medium. “Television, books and the Internet are examples of media.”CONTENT: The message carried by a medium. FOX NEWS is media content. PANDORA is media content.MEDIA in the United States are privately owned, but owners aren’t media.
  2. 2. OLD AND NEW MEDIA Some Characteristics Scarcity – Little choice  Abundance – Lots of choice Media-Centric  Audience-Centric Expensive to produce.  Cheap to produce. First copy expensive, more  On-demand manufacturing copies cheap. (CreateSpace). Mass audience – one to  Networks of Networks many (CBS/NBC). (Facebook). Professionally generated  User-generated content. content.
  3. 3. OLD AND NEW MEDIA Examples Twentieth-Century Fox  Oscilloscope Pictures Sony Music  Yep Roc Records NBC, ABC, CBS  YouTube, Vimeo, Hulu (?) HBO, Showtime  Netflix Instant McGraw-Hill Publishers  Lulu.com Washington Post  Huffington Post Inception  Paranormal Activity
  4. 4. OLD AND NEW MEDIA More Characteristics Getting your work made  Digital technology makes (production) used to be production more accessible difficult/expensive. and less costly. Distribution channels still  Do-It-Yourself (DIY) somewhat under control of distribution is starting to major media companies. open up. Synergies among media  The hard part is getting owned by the same anyone to pay attention – companies help channel the glutted distribution audience. channels.
  5. 5. OLD AND NEW MEDIA More Characteristics Major media companies  New Media producers are have tried to retain control constantly trying to find of distribution through P.R. new distribution channels campaigns and lawsuits. and technologies. In music, digital technology  Online distribution of has led to the collapse of the video/films lags about 10 distribution system. years behind music. Major media companies  DIY producers are more have retreated, try to inclined to give away control CONSUMPTION product for free, but have through digital rights trouble making money. management.
  6. 6. TOMORROW’S MEDIA: Convergence CONVERGENCE: Fewer owners, but more distribution channels. Ownership of content becomes crucial. PHYSICAL GOODS (like DVDs) are diminishing in importance. Netflix CEO predicts the company will quit mailing DVDs in 2012. BROADBAND INTERNET is becoming the most important distribution stream for media content. WIRELESS BROADBAND is slow in developing, but is coming. STREAMING and DOWNLOAD-TO-OWN are the distribution channels most likely to be successful after 2010.
  7. 7. TOMORROW’S MEDIA: Careers CAREERS IN MEDIA are changing rapidly. Traditional media companies are laying off workers and outsourcing content creation. TO BE SUCCESSFUL in media is going to involve some degree of entrepreneurial skill: identifying audiences, developing ideas, attracting investment, finding distribution. TECHNOLOGY is democratizing access to media, but altering the job market for media workers. Technical skills alone are not enough to ensure success.

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