WP7 voor .NET developers: Van idee naar inkomen

497 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
497
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

WP7 voor .NET developers: Van idee naar inkomen

  1. 1.
  2. 2. WP7 voor .NET Developers: Van Idee naar Inkomen<br />Tom Verhoeff | Microsoft Student Partner | @tomverhoeff<br />http://blog.tomverhoeff.nl<br />
  3. 3. Agenda<br />Numbers<br />Marketplace submission<br />Trial/Marketplace API<br />Advertising<br />Reports & Feedback<br />Runtime Intelligence<br />
  4. 4. Marketplace numbers<br />
  5. 5. Marketplace<br />~15.000 apps <br />100+ per day<br />12 downloads per user per month<br />
  6. 6. Marketplace<br />~60% paid<br />~45% w/ trial<br />~10% conv. rate<br />
  7. 7. Earning money?<br />
  8. 8. Richard Foster<br />
  9. 9. Students Jake & Sam<br />
  10. 10. Marketplace submission<br />
  11. 11. What do you need?<br />Name<br />Logo<br />Category<br />Description<br />Screenshots<br />
  12. 12. What do you need?<br />Name<br />Logo<br />Category<br />Description<br />Screenshots<br />
  13. 13. What do you need?<br />Name<br />Logo<br />Category<br />Description<br />Screenshots<br />
  14. 14. What do you need?<br />Name<br />Logo<br />Category<br />Description<br />Screenshots<br />
  15. 15. What do you need?<br />Name<br />Category<br />Description<br />Screenshots<br />
  16. 16. What do you need?<br />Name<br />Logo<br />Category<br />Description<br />Screenshots<br />
  17. 17.
  18. 18.
  19. 19. What do you need?<br />Name<br />Logo<br />Category<br />Description<br />Screenshots<br />
  20. 20.
  21. 21.
  22. 22. App Hub Demo<br />
  23. 23. Trial & marketplace API<br />
  24. 24. Why implement trial?<br />70x more downloads<br />10% conversion rate<br />7x higher sales!<br />
  25. 25. Effective use of trial<br />Limited functionality<br />Limited content<br />Limited time<br />Advertising<br />
  26. 26. Marketplace tasks<br />Connect with the MP<br />Higher conversion rate<br />Promote (your) other apps<br />Gather feedback<br />
  27. 27. Finally...code!<br />
  28. 28. Advertising<br />
  29. 29. Free w/ Ads<br />Maximum reach<br />Lower entry barrier<br />Long term revenue<br />
  30. 30. Microsoft Pubcenter<br />Multiple ad suppliers<br />Easy integration<br />70% revenue<br />Currently limited to US<br />
  31. 31. Ad Integration Demo<br />
  32. 32. Reports & Feedback<br />
  33. 33. Reports<br />Free/Trial/Paid <br />Ranking<br />Rating<br />
  34. 34. Feedback<br />Feedback is valuable<br />Rating is important<br />Reach out to your customers<br />
  35. 35. Report & Feedback demo<br />
  36. 36. Runtime Intelligence<br />
  37. 37. Why use RI?<br />Measure usage & adoption<br />Improve user experience<br />Improve quality<br />Know your users!<br />
  38. 38. Runtime Intelligence demo<br />
  39. 39. Recap<br />
  40. 40. Recap<br />You CAN make money<br />THINK about marketing<br />Use trial and/or advertising<br />Use feedback<br />Use Runtime Intelligence<br />
  41. 41. Questions?<br />14:50 in Yangtze<br />Outloud: Send your Complaints to the Cloud in Yangtze<br />By Isabel Gomez Miragaya & Katrien De Graeve<br />Tom Verhoeff | Microsoft Student Partner | @tomverhoeff<br />http://blog.tomverhoeff.nl<br />

×