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WP7 voor .NET developers: Van idee naar inkomen
 

WP7 voor .NET developers: Van idee naar inkomen

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    WP7 voor .NET developers: Van idee naar inkomen WP7 voor .NET developers: Van idee naar inkomen Presentation Transcript

    • WP7 voor .NET Developers: Van Idee naar Inkomen
      Tom Verhoeff | Microsoft Student Partner | @tomverhoeff
      http://blog.tomverhoeff.nl
    • Agenda
      Numbers
      Marketplace submission
      Trial/Marketplace API
      Advertising
      Reports & Feedback
      Runtime Intelligence
    • Marketplace numbers
    • Marketplace
      ~15.000 apps
      100+ per day
      12 downloads per user per month
    • Marketplace
      ~60% paid
      ~45% w/ trial
      ~10% conv. rate
    • Earning money?
    • Richard Foster
    • Students Jake & Sam
    • Marketplace submission
    • What do you need?
      Name
      Logo
      Category
      Description
      Screenshots
    • What do you need?
      Name
      Logo
      Category
      Description
      Screenshots
    • What do you need?
      Name
      Logo
      Category
      Description
      Screenshots
    • What do you need?
      Name
      Logo
      Category
      Description
      Screenshots
    • What do you need?
      Name
      Category
      Description
      Screenshots
    • What do you need?
      Name
      Logo
      Category
      Description
      Screenshots
    • What do you need?
      Name
      Logo
      Category
      Description
      Screenshots
    • App Hub Demo
    • Trial & marketplace API
    • Why implement trial?
      70x more downloads
      10% conversion rate
      7x higher sales!
    • Effective use of trial
      Limited functionality
      Limited content
      Limited time
      Advertising
    • Marketplace tasks
      Connect with the MP
      Higher conversion rate
      Promote (your) other apps
      Gather feedback
    • Finally...code!
    • Advertising
    • Free w/ Ads
      Maximum reach
      Lower entry barrier
      Long term revenue
    • Microsoft Pubcenter
      Multiple ad suppliers
      Easy integration
      70% revenue
      Currently limited to US
    • Ad Integration Demo
    • Reports & Feedback
    • Reports
      Free/Trial/Paid
      Ranking
      Rating
    • Feedback
      Feedback is valuable
      Rating is important
      Reach out to your customers
    • Report & Feedback demo
    • Runtime Intelligence
    • Why use RI?
      Measure usage & adoption
      Improve user experience
      Improve quality
      Know your users!
    • Runtime Intelligence demo
    • Recap
    • Recap
      You CAN make money
      THINK about marketing
      Use trial and/or advertising
      Use feedback
      Use Runtime Intelligence
    • Questions?
      14:50 in Yangtze
      Outloud: Send your Complaints to the Cloud in Yangtze
      By Isabel Gomez Miragaya & Katrien De Graeve
      Tom Verhoeff | Microsoft Student Partner | @tomverhoeff
      http://blog.tomverhoeff.nl