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Personal branding 16 06 2011
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Personal branding 16 06 2011

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personal branding lecture Tilburg University

personal branding lecture Tilburg University

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  • shift from profession to personality
  • vraag hier wie zich zelf wel eens heeft gegoogled
  • zijn er mensen met een concrete vraag
  • Heineken
  • talk about the things you like doing talk about the things you are good at
  • so we never forget who we work for
  • talk about the things you like doing talk about the things you are good at
  • talk about the things you like doing talk about the things you are good at
  • your neighbour
  • Transcript

    • 1. Personal branding Tilburg School of Economics and Management June 16 2011 Tom Scholte How to shift from profession to personality
    • 2.  
    • 3.  
    • 4.  
    • 5. results
      • asked for the new things => you want to be asked for
      • recommendend for what you do and who you are
      • rated higher for the things you do and the way you do it
    • 6.  
    • 7.  
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    • 15. People connect with, value and remember people for who they are, their attitude, the choices they make, their values and …their results.
    • 16. first: quality and results second: connection and quality perception
    • 17.  
    • 18.  
    • 19.  
    • 20.  
    • 21.  
    • 22.  
    • 23.  
    • 24. strategy express your personal identity become a personality
    • 25. activity sharing
    • 26.  
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    • 32.  
    • 33.  
    • 34. So what is it that you do and want to do?
      • Please stand up from your seat and sit down somewhere between two people you don’t know
      • Now tell to one of your neighbours what it is that you do or want to do
      • Take 2½ minutes both
      You are good at You like doing You like to do again You want to learn
    • 35.  
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    • 43.  
    • 44.  
    • 45.  
    • 46.  
    • 47. So what is it that makes you proud or gives you satisfaction?
      • Now tell to the same of your neighbours about the things that make feel proud and give you satisfaction
      • Take 2½ minutes both
      Your results Your drives Your key competences
    • 48.  
    • 49. activity monitoring - listening =>share
    • 50.  
    • 51.  
    • 52.  
    • 53.  
    • 54.  
    • 55.  
    • 56. monitoring keywords
    • 57.  
    • 58. So what did you hear?
      • Now tell to your other neighbour something about the person you just met, make it sound like a recommendation
      • Take 2 minutes both
      You are good at You like doing You like to do again You want to learn
    • 59.  
    • 60. activity responding
    • 61.  
    • 62.  
    • 63.  
    • 64.  
    • 65. www.personalbrandingsurvey.com Dutch
    • 66. www.personalbrandingsurvey.com
    • 67. www.reachcc.com/360reach English
    • 68.  
    • 69. www.linkedin.com/in/tomscholte www.twitter.com/tomscholte www.tomscholte.com I would like to connect with via

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