"Using YouTube for Social Change"

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Presentation on YouTube from "Acting Up - Using Theater & Technology for Social Change," from DePaul’s School for New Learning Distance Education Program, Winter 2010.

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"Using YouTube for Social Change"

  1. 1. Pros and Cons of the Internet’s Top Video Sharing Site
  2. 2. An Introduction <ul><li>Created in 2005 as an alternative to paid services already in existence. </li></ul><ul><li>Purchased by Google in 2007. </li></ul><ul><li>According to Alexa, it is currently the third most visited site in the world (fourth in the US). </li></ul>
  3. 3. What YouTube Does For You <ul><li>YouTube offers free hosting of short user generated content in the form of short video clips </li></ul><ul><li>Allows for users to post almost anything with a few exceptions </li></ul><ul><ul><li>No copyrighted material </li></ul></ul><ul><ul><li>No ‘offensive’ material </li></ul></ul><ul><ul><li>No pornographic material </li></ul></ul><ul><ul><li>2gb maximum per clip </li></ul></ul><ul><ul><li>10 minute maximum length per clip </li></ul></ul>
  4. 4. Demographic <ul><li>Third most visited website in the world </li></ul><ul><li>Almost a quarter of all internet users will visit YouTube at some point in a given month </li></ul><ul><li>Generates 100 million unique visits in the U.S. alone in a given month </li></ul><ul><li>Users will watch close to 10 billion videos in a given month </li></ul><ul><li>Encompasses all demographics; most prominent are males 18-24 years of age. </li></ul>
  5. 5. Pros of Usage <ul><li>Extremely easy to use </li></ul><ul><ul><li>No technical training needed </li></ul></ul><ul><ul><li>No special equipment needed </li></ul></ul><ul><li>Free bandwidth for video streaming </li></ul><ul><li>Allows for videos to be embedded into a personal website or blog </li></ul><ul><li>Massive audience potential </li></ul><ul><ul><li>100 million unique visits in the U.S.A. </li></ul></ul><ul><ul><li>400 million unique visits worldwide (est) </li></ul></ul>
  6. 6. Cons of Usage <ul><li>Massive website that could cause video to be lost in the crowd </li></ul><ul><ul><li>Hosts millions of videos </li></ul></ul><ul><ul><li>Thousands of active channels </li></ul></ul><ul><ul><li>Difficult to generate page views </li></ul></ul><ul><li>Immature content and viewership </li></ul><ul><ul><li>Young demographic </li></ul></ul><ul><ul><li>Most popular videos all time and monthly best labeled as entertainment videos </li></ul></ul><ul><ul><li>YouTube video is almost synonymous with funny video in internet searches </li></ul></ul>
  7. 7. Ways to Mitigate Cons <ul><li>Effective Promotion </li></ul><ul><ul><li>Proper “Tagging” </li></ul></ul><ul><ul><li>Descriptive video captions </li></ul></ul><ul><ul><li>Creation of a YouTube channel </li></ul></ul><ul><li>Target the proper audience </li></ul><ul><ul><li>Tailor YouTube messages towards 18-24 demographic if possible </li></ul></ul><ul><li>Use in conjunction with more traditional forms of media. </li></ul><ul><ul><li>“ See more videos at YouTube.com” advertisements </li></ul></ul><ul><ul><li>Embed video in an established website or blog </li></ul></ul>
  8. 8. How to Upload a Video <ul><li>Sign into your YouTube account </li></ul><ul><li>If you don’t have an account create one </li></ul><ul><ul><li>It is free </li></ul></ul><ul><ul><li>It allows control over posted content </li></ul></ul>
  9. 9. How to Upload a Video (cont’) <ul><li>Once signed in the username will appear. </li></ul><ul><li>Click “Upload” </li></ul>
  10. 10. How to Upload a Video (cont’) <ul><li>Select “Browse” and find the video you wish to upload </li></ul><ul><li>Once selected the video’s location will appear in the text box </li></ul><ul><li>Click “Upload Video” </li></ul><ul><ul><li>Multiple videos can be uploaded at once </li></ul></ul>
  11. 11. How to Upload a Video (cont’) <ul><li>Once uploaded some descriptors need to be added </li></ul><ul><ul><li>Title </li></ul></ul><ul><ul><li>Description </li></ul></ul><ul><ul><li>Tags </li></ul></ul><ul><ul><li>Category </li></ul></ul><ul><ul><li>Privacy </li></ul></ul><ul><li>These help promote the video </li></ul>
  12. 12. How to Upload a Video (cont’) <ul><li>Once everything is complete, verify the upload by going to your profile </li></ul><ul><li>Video will appear with all information pertaining to it </li></ul>
  13. 13. Conclusion <ul><li>YouTube offers an almost zero risk opportunity for advertisement of a cause </li></ul><ul><li>Effective tool if used properly </li></ul><ul><ul><li>Must play to YouTube’s weaknesses </li></ul></ul><ul><li>Not an effective replacement for traditional media </li></ul><ul><ul><li>Should be used in conjunction with traditional media </li></ul></ul><ul><ul><li>YouTube messages can be supplemental advertisement for costly broadcast messages </li></ul></ul><ul><li>To ignore YouTube would be wasting a golden opportunity </li></ul>

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