Peoples Housing Community Arts Program

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This presentation summarizes the Community Arts Program operated at Peoples Housing in Rogers Park from 1993 through 1995,. The program was created and operated by Tom Tresser, http://www.tresser.com, tom@civiclab.us. The simple URL for this presentation = http://tinyurl.com/PH-Community-Arts-Program.

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Peoples Housing Community Arts Program

  1. 1. “How Do the Arts Build Communities?”The Community Arts Programat Peoples Housing 1993-1995 tom@tresser.com www.tresser.com
  2. 2. "How Do the Arts Build Communities?" 2
  3. 3. "How Do the Arts Build Communities?" 3
  4. 4. Primary service area CHICAGO BORDER “NORTH OF HOWARD” COMMUNITY"How Do the Arts Build Communities?" 4
  5. 5. Primary service area 1990 demographics of Census Tract 101 – North of Howard neighborhood Total African- White Latino American 6,309 48.4% 23.5% 27.1%Median household income was $18,617 (just 60% of Chicago median) "How Do the Arts Build Communities?" 5
  6. 6. Community development corporation Non-profit Founded 1979 Mission: “To create in east Rogers Park a hospitablecommunity, where every person’s full potential isrealized and basic human needs are met.” Program: “Peoples Housing carries out it missionthrough a three-pronged program of resident controlled,low-income housing, community organizing andcultural development.” "How Do the Arts Build Communities?" 6
  7. 7. Primary services1. Development, rehabbing & management of multi-unit apartment buildings Peoples Housing developed and managed 21 properties, with 600 families. "How Do the Arts Build Communities?" 7
  8. 8. Primary services Peoples Housing’s development projectstotaled over $22,000,000! "How Do the Arts Build Communities?" 8
  9. 9. Located on Howard Street, in heart of our neighborhood"How Do the Arts Build Communities?" 9
  10. 10. BUILT IN 1918 –CLOSED FOR 20 YEARS! "How Do the Arts Build Communities?" 10
  11. 11. We took a grassroots,creative and fun approach to building awareness, attracting talent and getting stuff… "How Do the Arts Build Communities?" 11
  12. 12. No budget – no history? No problem…• Sat in front of theater w. model• Visited community organizations• Signs asking for collaboration• Built stage in lobby up against glass doors "How Do the Arts Build Communities?" 12
  13. 13. How to get chairs to fill up the newly opened Howard Theater Lobby Space? OVER 100 CHAIRSDONATED IN ONE DAY! "How Do the Arts Build Communities?" 13
  14. 14. We followed the “Community Capacity” model ofcommunity development articulated by Dr. JohnKretzmann & Dr. John McKnight of NorthwesternUniversity. http://www.abcdinstitute.org "How Do the Arts Build Communities?" 14
  15. 15. The Community Capacity Model is an asset-basedapproach:- each community is rich with wide range of “assets” --things, people, talents, places and associations- these things are already in place- they need to be recognized, cataloged and thought of asbeing capable of being used for empowerment andenrichment. "How Do the Arts Build Communities?" 15
  16. 16. SAMPLE COMMUNITY ASSET MAP "How Do the Arts Build Communities?" From: “A Community Building Workbook,” 2005, Northwestern ABCD 16
  17. 17. We did a grassroots survey to see whatneighborhood folks wanted in a community culturalcenter and what they thought they could do there…• Drafted and refined 2-page community survey• Trained and deployed teams of interviewers• Conducted over 1,050 interviews throughoutneighborhood "How Do the Arts Build Communities?" 17
  18. 18. RESULTS• Marketing & programming feedback + got the word out• Unearthed community talent• Surfaced potential volunteers & leaders• Surfaced potential teachers, vendors, producers "How Do the Arts Build Communities?" 18
  19. 19. Here’s what blossomed… "How Do the Arts Build Communities?" 19
  20. 20. • April 1993 to Dec 1995 Source of funds:• Staff of 7 • Chicago Community Trust • MacArthur Foundation• Budget of $225,000• Serving approx. • City ofcommunity 12,000 Chicago CityArts Programresidents/year • Illinois Arts Council• Stories in local papers, radio, magazines &Corp. • Local Initiatives Support TV "How Do the Arts Build Communities?" 20
  21. 21. Lobby Theater • Open Mic • Festivals • Special events • Meetings Upstairs Space • Dances • Rentals • Classes"How Do the Arts Build Communities?" 21
  22. 22. Spaces came to life! On the streetFirst floor of ourHQ office bldg. Nearby vacant lot "How Do the Arts Build Communities?" 22
  23. 23. "How Do the Arts Build Communities?" 23
  24. 24. "How Do the Arts Build Communities?" 24
  25. 25. START SMALL, FIND WHAT WORKS AND BUILD… • Started as one-time event • Monthly, then weekly Writing class Talent Show Cable TV NewspaperServed as “point- Record albumof-entry” gateway "How Do the Arts Build Communities?" 25
  26. 26. FESTIVALS"How Do the Arts Build Communities?" 26
  27. 27. "How Do the Arts Build Communities?" 27
  28. 28. Class leads to tile making/installation crew, becomes a co-op business"How Do the Arts Build Communities?" 28
  29. 29. Drum class students form performance ensemble for paying gigs"How Do the Arts Build Communities?" 29
  30. 30. "How Do the Arts Build Communities?" 30
  31. 31. "How Do the Arts Build Communities?" 31
  32. 32. PH provided AGREE ON space, marketing, FIND ARTIIST PROJECT OR $ for supplies, CLASS coaching EXPAND, TRIAL RUN INCREASE PILOT OF PROJECT MARKETING, MICRO- ADD SESSIONS ENTERPRISEUnsuccessful - discontinue Successful – not appropriate for enterprise "How Do the Arts Build Communities?" 32
  33. 33. CAP Operating Principles…• Start where the people are.• Seduce, recruit local artists.• Leverage mastery of space.• Make the path by walking it.• Listen, learn and lead.• Iteration, quick start, use seed funds. "How Do the Arts Build Communities?" 33
  34. 34. THEN and NOW"How Do the Arts Build Communities?" 34
  35. 35. THEN and NOW"How Do the Arts Build Communities?" 35
  36. 36. Malik Yusef was part of the Howard Street Community Arts Program, with 2 tracks on “The Best of Howard Street.” including “Hollywood Jerome” later made into HBO film."How Do the Arts Build Communities?" 36
  37. 37. Did you watch DefPoetry Jam? "How Do the Arts Build Communities?" 37
  38. 38. 2013 Nominee for Best Rap Song “Mercy” 2012 Winner for Best Rap Collaboration, Best Rap Album, Best Rap Song for “All Of The Lights”"How Do the Arts Build Communities?" 38
  39. 39. ISSUES FOR CONSIDERATION* HOW CAN THE ARTS FOSTER ECONOMIC DEVELOPMENT? 1. ARTS PROGRAMS CONTRIBUTE TO PUBLIC SAFETY, TRUST, CIVIC COHESION 2. DOING ART BUILDS MULTIPLE INTELLIGENCES AND DEVELOPS COLLABORATIVE AND LEADERSHIP SKILLS 3. ARTS AND ENTERTAINMENT PROGRAMS OFFER RICH OPPORTUNITIES FOR ECONOMIC DEVELOPMENT AND TRAINING FOR THE CREATIVE ECONOMY "How Do the Arts Build Communities?" 39
  40. 40. ISSUES FOR CONSIDERATION* DOES THE ARTIST HAVE SOMETHING SPECIAL TO OFFER? 1. ARTISTS BRING NEW WAYS OF THINKING AND DOING 2. ARTISTS PRACTICE COLLABORATION AND TEAM BUILDING 3. ARTISTS CREATE SOMETHING FROM NOTHING AND HAVE VISION TO PRODUCE BEAUTY WHERE NONE IS OBVIOUS “Imagination precedes implementation.” "How Do the Arts Build Communities?" 40
  41. 41. 312-804-3230 tom@tresser.com www.tresser.com"How Do the Arts Build Communities?" 41

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