"Introduction to YouTube"
Upcoming SlideShare
Loading in...5
×
 

"Introduction to YouTube"

on

  • 750 views

Presentation onYouTube from "Acting Up - Using Theater & Technology for Social Change," from DePaul's School for New Learning Distance Education Program, Winter 2010.

Presentation onYouTube from "Acting Up - Using Theater & Technology for Social Change," from DePaul's School for New Learning Distance Education Program, Winter 2010.

Statistics

Views

Total Views
750
Views on SlideShare
749
Embed Views
1

Actions

Likes
0
Downloads
22
Comments
0

1 Embed 1

http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

"Introduction to YouTube" "Introduction to YouTube" Presentation Transcript

  • Pros and Cons of the Internet’s Top Video Sharing Site
  • An Introduction  Created in 2005 as an alternative to paid services already in existence.  Purchased by Google in 2007.  According to Alexa, it is currently the third most visited site in the world (fourth in the US).
  • What YouTube Does For You  YouTube offers free hosting of short user generated content in the form of short video clips  Allows for users to post almost anything with a few exceptions  No copyrighted material  No ‘offensive’ material  No pornographic material  2gb maximum per clip  10 minute maximum length per clip
  • Demographic  Third most visited website in the world  Almost a quarter of all internet users will visit YouTube at some point in a given month  Generates 100 million unique visits in the U.S. alone in a given month  Users will watch close to 10 billion videos in a given month  Encompasses all demographics; most prominent are males 18-24 years of age.
  • Pros of Usage  Extremely easy to use  No technical training needed  No special equipment needed  Free bandwidth for video streaming  Allows for videos to be embedded into a personal website or blog  Massive audience potential  100 million unique visits in the U.S.A.  400 million unique visits worldwide (est)
  • Cons of Usage  Massive website that could cause video to be lost in the crowd  Hosts millions of videos  Thousands of active channels  Difficult to generate page views  Immature content and viewership  Young demographic  Most popular videos all time and monthly best labeled as entertainment videos  YouTube video is almost synonymous with funny video in internet searches
  • Ways to Mitigate Cons  Effective Promotion  Proper “Tagging”  Descriptive video captions  Creation of a YouTube channel  Target the proper audience  Tailor YouTube messages towards 18-24 demographic if possible  Use in conjunction with more traditional forms of media.  “See more videos at YouTube.com” advertisements  Embed video in an established website or blog
  • How to Upload a Video  Sign into your YouTube account  If you don’t have an account create one  It is free  It allows control over posted content
  • How to Upload a Video (cont’)  Once signed in the username will appear.  Click “Upload”
  • How to Upload a Video (cont’)  Select “Browse” and find the video you wish to upload  Once selected the video’s location will appear in the text box  Click “Upload Video”  Multiple videos can be uploaded at once
  • How to Upload a Video (cont’)  Once uploaded some descriptors need to be added  Title  Description  Tags  Category  Privacy  These help promote the video
  • How to Upload a Video (cont’)  Once everything is complete, verify the upload by going to your profile  Video will appear with all information pertaining to it
  • Conclusion  YouTube offers an almost zero risk opportunity for advertisement of a cause  Effective tool if used properly  Must play to YouTube’s weaknesses  Not an effective replacement for traditional media  Should be used in conjunction with traditional media  YouTube messages can be supplemental advertisement for costly broadcast messages  To ignore YouTube would be wasting a golden opportunity