Final Paper H1I “ Facing up for Social Change” By Mike Bayes

Facing up for Social Change Times have changed dramatically with how organizations reach out to recruit or influence the public. Leading this change is social networking websites that allow organizations to reach millions of people instantly. Facebook, a leading social networking site that has soared to over one hundred seventy-five million users, has established itself as a major player with new and established social change organizations.

Facing up for Social Change

Times have changed dramatically with how organizations

reach out to recruit or influence the public. Leading this

change is social networking websites that allow

organizations to reach millions of people instantly.

Facebook, a leading social networking site that has soared

to over one hundred seventy-five million users, has

established itself as a major player with new and

established social change organizations.

Facebook was created in 2004 by Mark Zuckerberg for students at Harvard University. With the site now opened to all users over the age of 13, Facebook has grown to over 175,000,000 registered users.

Facebook was created in 2004 by Mark

Zuckerberg for students at Harvard

University.

With the site now opened to all users over

the age of 13, Facebook has grown to over

175,000,000 registered users.

Facebook has user groups that allow social organizers to create, promote, and recruit for their cause.

Facebook has user groups that allow social organizers to

create, promote, and recruit for their cause.

Creating a group on Facebook is very easy. The organizer can now sit back and watch the friend network spread the word.

Creating a group on Facebook is very easy. The organizer

can now sit back and watch the friend network spread the

word.

Third-Party applications in Facebook extend the capabilities. One particular app “Causes” allows you to accept members and donations towards your cause. Check out this site to see how one guy generated donations for a child in need.

Third-Party applications in Facebook extend the

capabilities. One particular app “Causes” allows you to

accept members and donations towards your cause.

Check out this site to see how one guy generated

donations for a child in need.

Beth Kanter , a consultant for non- profit organizations, in using social media tools has a very good Blog focusing on social media technologies, their use and the ROI. How do you measure the effectiveness of using Facebook? This is one question that is hard to answer and will depend on the size of the group, the number of technologies used, and the goal being measured.

Beth Kanter , a

consultant for non-

profit organizations,

in using social

media tools has a

very good Blog

focusing on social

media technologies,

their use and the

ROI.

While it’s nice that Facebook is free and creating a group on Facebook takes very little time to have up and running, the best part for all organizations looking to reach out through Facebook is the big number. That number is 175,000,000 users worldwide and g r o w i n g .

While it’s nice that Facebook is free and

creating a group on Facebook takes very

little time to have up and running, the

best part for all organizations looking to

reach out through Facebook is the big

number. That number is 175,000,000

users worldwide and g r o w i n g .