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  1. 1. Evaluation<br /> Tom Sutherland – 4122Wilson’s School - 14743<br />
  2. 2. Brief<br />MAIN TASK: The first two pages of a new local newspaperANCILLARY TEXT 1: a poster for the newspaperANCILLARY TEXT 2: two hyperlinked pages from the paper’s website<br />
  3. 3. MAIN TASK<br />The first two pages of a new local newspaper<br />
  4. 4. ANCILLARY TASK 1<br />A poster for the newspaper<br />
  5. 5. ANCILLARY TASK 2<br />Two hyperlinked pages from the paper’s website<br />
  6. 6. QUESTION: In what ways does your media product use, develop or challenge forms and conventions of real media products?<br />Advertising was necessary in order to make sure that the newspaper would be financially viable. As my newspaper is a pay publication, and the Sutton Guardian is free, I have included less advertising in my work.<br />Large, sans-serif masthead font replicated<br />Large, impact photography is of vital importance as it is also one of the audience’s hook. As such, I made sure that in my publication, there was a photograph to grab the audience’s attention.<br />Large, sans-serif, bold, black font for attracting the gaze of the target audience when on the news stand. Differences in density of font choices, based on research and audience feedback.<br />Subhead works in conjunction with the headline to summarise the story and attract attention.<br />Although a column style of text is retained across the two publications, I have conducted research into various fonts’ readability and have found that a darker print is often easier on the eyes than a lighter font.<br />Cross-media convergence made evident, which is typical of a modern newspaper trying to sustain its readership by exploring more modern and digital platforms.<br />
  7. 7. QUESTION: In what ways does your media product use, develop or challenge forms and conventions of real media products?<br />
  8. 8. QUESTION: How effective is the combination of your main product and ancillary texts?<br />Embracing modern media for communication of the news. Audience members are able to search for a story that interests them, look at the most read/shared/commented stories, or select a menu at the top of the page to select a type of story.<br />Colour scheme is kept consistent; logo appears across texts to encourage brand continuity and audience recognition<br />Publication details are included here to inform audiences of when they can buy the newspaper – this is fairly conventional information to include on a poster. Otherwise, the value of the promotional material would be diminished.<br />Here, the colour of the logo was changed, to improve the contrast against the green of the grass. However, as the logo itself if the same (i.e. the text font/size,) there was no impact on recognition. Additionally, as it was placed against a green background, the brand was anchored.<br />I removed the sky from this photograph using the Magic Wand tool in Photoshop in order to avoid over-burdening the page with colour. Additionally, it contributes to the overall feel of the poster by making the building seem strange, and thus “time for a cleanup.”<br />Large image, representative of the local area. This anchors the publication as being local as the majority of the target audience will recognise the landmark.<br />
  9. 9. QUESTION: What have you learned from your audience feedback?<br />Before starting my production, I emailed East Surrey and Sussex News and Media, who currently publish several local publications<br />
  10. 10. QUESTION: How did you use media technologies in the construction and research, planning and evaluation stages?<br />