0
The Social Media
                                                                                    n version
           ...
“Social media is
content created by
people using highly
accessible blah blah
and scalable blah
technologies.”(Wikipedia)
“It’s the democratization
of knowledge and
information. Traditional
media monologues have
transformed into
social media di...
Social Networking
   Community
Social Media
  Sharing
y




Ultimately, it’s about
    being human
    (and sociable, too)
13 HOURS of video uploaded to YouTube every minute


(U.S. Internet users watched 32.4 billion videos in January
2010 - Yo...
412.3 YEARS
The length of time it
would take to view
every YouTube video
106m
registered Twitter users
300k
new sign ups to Twitter every day
600m
search queries on Twitter every day
Are they finding you or your competition?
55m
The amount of tweets sent daily
(and there have been more than 10 billion tweets sent so far)
(and how many of these a...
60 MILLION users on LinkedIn
(growing at a rate of one new member every second)
7.7m unique monthly visitors
up from from about 3.6 million unique monthly visitors a year ago
At just over a year old,
foursquare:

has 1,000,000 users

adds 15,000 news
users daily

has almost 1,000,000
check-ins da...
WHO CARES?
Twitter have just introduced
Twitter Places

Facebook will be adding new
location features
If Facebook were a country...
it would be the 3rd most
populated in the world
(just ahead of the US)
And in this Facebookland
50% of active inhabitants log in on any given day

people spend 5,000,000,000 minutes on Facebook...
so social media...

...is a conversation you really
shouldn’t be missing out on
How can my business benefit?
#1 CUSTOMER SERVICE
Listen. Engage. Measure
#2 PUBLIC RELATIONS
(but talk, don’t shout)
Do
                Not
                Sell
(people will buy into you instead)
#3 LOYALTY
“90% of consumers online
trust recommendations
from people they know;
70% trust opinions of
unknown users”
               ...
(aka word of mouth)
#4 SPYING

                g the c ompetition
   Mon itorin
#5 COLLABORATION
#6 NETWORKING
#7 LEADERSHIP
#8 CUSTOMER
ACQUISITION
So what is
Social Media
again?
“When you boil it down
it’s about listening to your
customers, being helpful
by offering your knowledge
and giving them in...
(Oh. Did we mention that it’s all for free?)
Credits

           Image
           Confused Portraits: Flickr: Alexanderjordanphotography
           Business Army: http...
Social Media Revolution (Slimmed Down)
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Social Media Revolution (Slimmed Down)

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A slightly diet version of former Slideshare Presentation of the Day, tweaked with added goodness the the Social Media Day, Preston - hosted by Tom Stables Creative and Duchess of Grange to celebrate the first international social media day.

A visually rich wake up call to those who think social media is something best left to other people.

Published in: Business, Technology
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Transcript of "Social Media Revolution (Slimmed Down)"

  1. 1. The Social Media n version Revolution the slimm ed dow Find: www.tomstables.com Find: www.duchessofgrange.co.uk Follow: www.twitter.com/tomstables Follow: www.twitter.com/duchessofgrange Connect: www.linkedin.com/in/tstables Connect: www.linkedin.com/in/duchessofgrange Call: 0800 6125716 Call: 0844 3577500
  2. 2. “Social media is content created by people using highly accessible blah blah and scalable blah technologies.”(Wikipedia)
  3. 3. “It’s the democratization of knowledge and information. Traditional media monologues have transformed into social media dialogues”
  4. 4. Social Networking Community
  5. 5. Social Media Sharing
  6. 6. y Ultimately, it’s about being human (and sociable, too)
  7. 7. 13 HOURS of video uploaded to YouTube every minute (U.S. Internet users watched 32.4 billion videos in January 2010 - YouTube.com accounted for nearly 99 percent of all videos viewed)
  8. 8. 412.3 YEARS The length of time it would take to view every YouTube video
  9. 9. 106m registered Twitter users
  10. 10. 300k new sign ups to Twitter every day
  11. 11. 600m search queries on Twitter every day Are they finding you or your competition?
  12. 12. 55m The amount of tweets sent daily (and there have been more than 10 billion tweets sent so far) (and how many of these are shared customer experiences?)
  13. 13. 60 MILLION users on LinkedIn (growing at a rate of one new member every second)
  14. 14. 7.7m unique monthly visitors up from from about 3.6 million unique monthly visitors a year ago
  15. 15. At just over a year old, foursquare: has 1,000,000 users adds 15,000 news users daily has almost 1,000,000 check-ins daily
  16. 16. WHO CARES?
  17. 17. Twitter have just introduced Twitter Places Facebook will be adding new location features
  18. 18. If Facebook were a country... it would be the 3rd most populated in the world (just ahead of the US)
  19. 19. And in this Facebookland 50% of active inhabitants log in on any given day people spend 5,000,000,000 minutes on Facebook each day share almost 1,000,000,000 things every day But back here in the UK.... 50% of mobile traffic is to Facebook (thats a lot of spontaneous reaction to experiences!)
  20. 20. so social media... ...is a conversation you really shouldn’t be missing out on
  21. 21. How can my business benefit?
  22. 22. #1 CUSTOMER SERVICE
  23. 23. Listen. Engage. Measure
  24. 24. #2 PUBLIC RELATIONS
  25. 25. (but talk, don’t shout)
  26. 26. Do Not Sell (people will buy into you instead)
  27. 27. #3 LOYALTY
  28. 28. “90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users” (Econsultancy, July 2009)
  29. 29. (aka word of mouth)
  30. 30. #4 SPYING g the c ompetition Mon itorin
  31. 31. #5 COLLABORATION
  32. 32. #6 NETWORKING
  33. 33. #7 LEADERSHIP
  34. 34. #8 CUSTOMER ACQUISITION
  35. 35. So what is Social Media again?
  36. 36. “When you boil it down it’s about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby advocate for you.” socialmediatoday.com
  37. 37. (Oh. Did we mention that it’s all for free?)
  38. 38. Credits Image Confused Portraits: Flickr: Alexanderjordanphotography Business Army: http://www.lumaxart.com/GoldGuyBlog/EbonySamples/EbonyG00241_LuMaxArt.jpg Tandem: http://www.flickr.com/photos/squidish/507153385/sizes/o/ Global Net: http://www.thestrategyweb.com/wp-content/uploads/2009/01/the-global-net.jpgIf Jigsaw: http://www.whitestonechurch.org/AdvHTML_Upload/Picture1%20jigsaw%20puzzle.jpg Laptop: Flickr: tapascreation Binoculars: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/ Social Media Landscape :http://www.flickr.com/photos/ivanwalsh/3677282034/sizes/o/ References Tweeter Usage http://www.briansolis.com/2009/11/guess-how-many-tweets-fly-across-twitter-each-day What the F**k is Social Media by Marta Kagan http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one- year-later Introduction to Social Media by Gemma Went @redcubemarketing http://www.slideshare.net/gemmawent/social-me- dia-breakfast-briefing-at-the-dba-nov-09 Social Media Statistics http://www.bazaarvoice.com/resources/stats Socialnomics - Reload http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=player_embedded Find: www.tomstables.com Find: www.duchessofgrange.co.uk Follow: www.twitter.com/tomstables Follow: www.twitter.com/duchessofgrange Connect: www.linkedin.com/in/tstables Connect: www.linkedin.com/in/duchessofgrange Call: 0800 6125716 Call: 0844 3577500
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