Thomas Landspurg @8Motions 2007 Geotagging, User Generated Content and Social Networks…

About 8Motions 8Motions provides application and services related to geolocalisation on mobile. Semi-finalist of Navteq LBS Challenge 2007 Selected by the « OSEO » in the emerging category Part of the Orange « Startup Program » Located in France (Bordeaux) @8Motions 2007

8Motions provides application and services related to geolocalisation on mobile.

Semi-finalist of Navteq LBS Challenge 2007

Selected by the « OSEO » in the emerging category

Part of the Orange « Startup Program »

Located in France (Bordeaux)

What we are doing Mobile tourist guide application, based on User Generated Content Evolution of tourist guide: First generation, was “Guide Michelin”: static content Second was “Lonely Planet”: user generated feedback Third generation is UGC (Ex: Wikimapia, Virtual Tourist, …) Link with multimedia content: pictures, videos,…. @8Motions 2007

Mobile tourist guide application, based on User Generated Content

Evolution of tourist guide:

First generation, was “Guide Michelin”: static content

Second was “Lonely Planet”: user generated feedback

Third generation is UGC (Ex: Wikimapia, Virtual Tourist, …)

Link with multimedia content: pictures, videos,….

Mapz: Mobile Widget adapted to Maps! Widget framework to easily add/develop/manipulate piece of geolocalized information Create « mashups » in minutes Fully downloadable A Mapz can be: A link to a KML An extra layer A different map provider (ex: OpenStreetMap) A micro application with behavior Shared by users @8Motions 2007

Widget framework to easily add/develop/manipulate piece of geolocalized information

Create « mashups » in minutes

Fully downloadable

A Mapz can be:

A link to a KML

An extra layer

A different map provider (ex: OpenStreetMap)

A micro application with behavior

Shared by users

Opening considerations Navigation won’t be the killer app for mobile LBS GPS is a key technology for innovation Facilitate experimentation, development More than enough to do many applications: Message to operators/manufacturers: keep fragmentation away! Privacy is in user hands: He can choose what he wants to do Google Map (on the web) set up the trend: access to maps is not anymore in the hands of a few specialist and looking to map, satellite picture is now…FUN @8Motions 2007

Navigation won’t be the killer app for mobile LBS

GPS is a key technology for innovation

Facilitate experimentation, development

More than enough to do many applications:

Message to operators/manufacturers: keep fragmentation away!

Privacy is in user hands: He can choose what he wants to do

Google Map (on the web) set up the trend: access to maps is not anymore in the hands of a few specialist

and looking to map, satellite picture is now…FUN

Is there any life outside operator portal? The application that initiate this company has already been download 500 000 times @8Motions 2007

The application that initiate this company has already been download 500 000 times

Internet revolution User Generated content Wikipedia, Flickr, YouTube, … Social network Facebook, MySpace,…. Wikimapia: user generated POI 5 Millions of POI Mobile has not yet been correctly addressed Addressing mobile is just more than having a good browser Many opportunities in mobile space @8Motions 2007

User Generated content

Wikipedia, Flickr, YouTube, …

Social network

Facebook, MySpace,….

Wikimapia: user generated POI

5 Millions of POI

Mobile has not yet been correctly addressed

Addressing mobile is just more than having a good browser

Many opportunities in mobile space

What is geotagging? is the process of adding geographical identification metadata to some content.. Metadata can be: Lat, lon Place: paris, eiffel tower, Personal geotagging: home, school Contextual geotagging: rugby world cup final Geotagging is NOT an application, but a means to create or enhance content or application @8Motions 2007

is the process of adding geographical identification metadata to some content..

Metadata can be:

Lat, lon

Place: paris, eiffel tower,

Personal geotagging: home, school

Contextual geotagging: rugby world cup final

Geotagging is NOT an application, but a means to create or enhance content or application

Geotagging More generaly speaking, geotagging is creating content related to location Example: Flickr photos geotagged with location Video Places, point of interest… Geotagged data can be used in both directions: Being produced on mobile Being consumed on mobile @8Motions 2007

More generaly speaking, geotagging is creating content related to location

Example:

Flickr photos geotagged with location

Video

Places, point of interest…

Geotagged data can be used in both directions:

Being produced on mobile

Being consumed on mobile

Example of Geotagging+UGC In this example, we see what is tagged « near » this specific place: Hotel Melia Avenida America Close to « distrito de ciena lineal » In madrid In Spain These are relevant information that can be used to geotag pictures Example: 8Motions service, but also ZoneTag from Yahoo @8Motions 2007

In this example, we see what is tagged « near » this specific place:

Hotel Melia Avenida America

Close to « distrito de ciena lineal »

In madrid

In Spain

These are relevant information that can be used to geotag pictures

Example:

8Motions service, but also ZoneTag from Yahoo

UGC challenges Different kind of UGC: « high quality » UGC: restaurant place review, tourist information, etc… « low quality/feedback »: « My friends place » : content not really interesting outside a small group Use the community as a way to raise high quality content Notes, comments, …. Web vs. mobile: Content can be created (drafted) on mobile UGC (and especially high quality one) can be edited on web site: Mobile and Web are complementary @8Motions 2007

Different kind of UGC:

« high quality » UGC: restaurant place review, tourist information, etc…

« low quality/feedback »:

« My friends place » : content not really interesting outside a small group

Use the community as a way to raise high quality content

Notes, comments, ….

Web vs. mobile:

Content can be created (drafted) on mobile

UGC (and especially high quality one) can be edited on web site:

Mobile and Web are complementary

Mobile Challenges Access to the position LBS is still not a mass market technology Very little GPS enabled phone Difficult to access to others technologies (CellId,…) User generated content needs critical mass to be interesting It’s not easy to create content on mobile Data prices @8Motions 2007

Access to the position

LBS is still not a mass market technology

Very little GPS enabled phone

Difficult to access to others technologies (CellId,…)

User generated content needs critical mass to be interesting

It’s not easy to create content on mobile

Data prices

Handsets Don’t try to access mass market today: High end phone users(N95, 6110 for instance) paid a lot for their GPS enabled phone: they are ready to spent time to download and use applications that take advantage of their (costly) GPS They are opinion leaders and early adopters Target mass market (through operators/LBS platform) in a second step: take much longer time Mass market GPS handset will come Explore other technical options Cell-ID based… @8Motions 2007

Don’t try to access mass market today:

High end phone users(N95, 6110 for instance) paid a lot for their GPS enabled phone: they are ready to spent time to download and use applications that take advantage of their (costly) GPS

They are opinion leaders and early adopters

Target mass market (through operators/LBS platform) in a second step: take much longer time

Mass market GPS handset will come

Explore other technical options Cell-ID based…

How to solve the critical mass pb Link with existing Web service: Provides a mobile access to existing web service Extend an existing community on the mobile Share the user base with the service Use viral features Find my friends Recommend to a friend @8Motions 2007

Link with existing Web service:

Provides a mobile access to existing web service

Extend an existing community on the mobile

Share the user base with the service

Use viral features

Find my friends

Recommend to a friend

Difficulty to create content on mobile This depends of the content (and the mobile) Create simple things on mobile: Simple feedback (ranking, love/hate, etc…) Take advantage of mobile: Picture, video are easy to create on mobile, texts not Draft content on mobile, edited on the web Target the small percentage of people ready to spent time to elaborate high quality content Give them tools to create this content @8Motions 2007

This depends of the content (and the mobile)

Create simple things on mobile:

Simple feedback (ranking, love/hate, etc…)

Take advantage of mobile:

Picture, video are easy to create on mobile, texts not

Draft content on mobile, edited on the web

Target the small percentage of people ready to spent time to elaborate high quality content

Give them tools to create this content

What about business models? Early market, no obvious answer Several options: Geolocalized advertising: huge potential, but still very early Premium services/subscription? >Need to educate people SMS is as always a simple way to do micro billing Generate revenue on content might create new issues: Sharing revenue with content creator @8Motions 2007

Early market, no obvious answer

Several options:

Geolocalized advertising: huge potential, but still very early

Premium services/subscription? >Need to educate people

SMS is as always a simple way to do micro billing

Generate revenue on content might create new issues:

Sharing revenue with content creator

Conclusion The pieces to enable innovatives LBS application are here UGC is one of the key driver of Web2.0, we expect to take a greater role in Mobile2.0 Mass market will explode with deployment of GPS enabled handsets @8Motions 2007

The pieces to enable innovatives LBS application are here

UGC is one of the key driver of Web2.0, we expect to take a greater role in Mobile2.0

Mass market will explode with deployment of GPS enabled handsets

Thanks Thomas Landspurg Contact: [email_address] @8Motions 2007

Thomas Landspurg

Contact:

[email_address]