Your SlideShare is downloading. ×
Geotagging, user generated content and social networks
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Geotagging, user generated content and social networks


Published on

8Motions presentation for 2007 LBS Conference. More on and

8Motions presentation for 2007 LBS Conference. More on and

Published in: Technology, Business
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Thomas Landspurg @8Motions 2007 Geotagging, User Generated Content and Social Networks…
  • 2. About 8Motions
    • 8Motions provides application and services related to geolocalisation on mobile.
    • Semi-finalist of Navteq LBS Challenge 2007
    • Selected by the « OSEO » in the emerging category
    • Part of the Orange « Startup Program »
    • Located in France (Bordeaux)
    @8Motions 2007
  • 3. What we are doing
    • Mobile tourist guide application, based on User Generated Content
    • Evolution of tourist guide:
        • First generation, was “Guide Michelin”: static content
        • Second was “Lonely Planet”: user generated feedback
        • Third generation is UGC (Ex: Wikimapia, Virtual Tourist, …)
    • Link with multimedia content: pictures, videos,….
    @8Motions 2007
  • 4. Mapz: Mobile Widget adapted to Maps!
        • Widget framework to easily add/develop/manipulate piece of geolocalized information
        • Create « mashups » in minutes
        • Fully downloadable
        • A Mapz can be:
          • A link to a KML
          • An extra layer
          • A different map provider (ex: OpenStreetMap)
          • A micro application with behavior
          • Shared by users
    @8Motions 2007
  • 5. Opening considerations
    • Navigation won’t be the killer app for mobile LBS
    • GPS is a key technology for innovation
      • Facilitate experimentation, development
      • More than enough to do many applications:
        • Message to operators/manufacturers: keep fragmentation away!
      • Privacy is in user hands: He can choose what he wants to do
    • Google Map (on the web) set up the trend: access to maps is not anymore in the hands of a few specialist
      • and looking to map, satellite picture is now…FUN
    @8Motions 2007
  • 6. Is there any life outside operator portal?
    • The application that initiate this company has already been download 500 000 times
    @8Motions 2007
  • 7. Internet revolution
    • User Generated content
      • Wikipedia, Flickr, YouTube, …
    • Social network
      • Facebook, MySpace,….
    • Wikimapia: user generated POI
      • 5 Millions of POI
    • Mobile has not yet been correctly addressed
      • Addressing mobile is just more than having a good browser
      • Many opportunities in mobile space
    @8Motions 2007
  • 8. What is geotagging?
    • is the process of adding geographical identification metadata to some content..
    • Metadata can be:
          • Lat, lon
          • Place: paris, eiffel tower,
          • Personal geotagging: home, school
          • Contextual geotagging: rugby world cup final
    • Geotagging is NOT an application, but a means to create or enhance content or application
    @8Motions 2007
  • 9. Geotagging
    • More generaly speaking, geotagging is creating content related to location
    • Example:
      • Flickr photos geotagged with location
      • Video
      • Places, point of interest…
    • Geotagged data can be used in both directions:
      • Being produced on mobile
      • Being consumed on mobile
    @8Motions 2007
  • 10. Example of Geotagging+UGC
    • In this example, we see what is tagged « near » this specific place:
      • Hotel Melia Avenida America
      • Close to « distrito de ciena lineal »
      • In madrid
      • In Spain
    • These are relevant information that can be used to geotag pictures
    • Example:
      • 8Motions service, but also ZoneTag from Yahoo
    @8Motions 2007
  • 11. UGC challenges
    • Different kind of UGC:
      • « high quality » UGC: restaurant place review, tourist information, etc…
      • « low quality/feedback »:
        • « My friends  place » : content not really interesting outside a small group
        • Use the community as a way to raise high quality content
          • Notes, comments, ….
    • Web vs. mobile:
      • Content can be created (drafted) on mobile
      • UGC (and especially high quality one) can be edited on web site:
        • Mobile and Web are complementary
    @8Motions 2007
  • 12. Mobile Challenges
    • Access to the position
      • LBS is still not a mass market technology
      • Very little GPS enabled phone
      • Difficult to access to others technologies (CellId,…)
    • User generated content needs critical mass to be interesting
    • It’s not easy to create content on mobile
    • Data prices
    @8Motions 2007
  • 13. Handsets
    • Don’t try to access mass market today:
      • High end phone users(N95, 6110 for instance) paid a lot for their GPS enabled phone: they are ready to spent time to download and use applications that take advantage of their (costly) GPS
      • They are opinion leaders and early adopters
    • Target mass market (through operators/LBS platform) in a second step: take much longer time
      • Mass market GPS handset will come
      • Explore other technical options Cell-ID based…
    @8Motions 2007
  • 14. How to solve the critical mass pb
    • Link with existing Web service:
      • Provides a mobile access to existing web service
      • Extend an existing community on the mobile
    • Share the user base with the service
    • Use viral features
      • Find my friends
      • Recommend to a friend
    @8Motions 2007
  • 15. Difficulty to create content on mobile
    • This depends of the content (and the mobile)
    • Create simple things on mobile:
      • Simple feedback (ranking, love/hate, etc…)
      • Take advantage of mobile:
        • Picture, video are easy to create on mobile, texts not
    • Draft  content on mobile, edited on the web
      • Target the small percentage of people ready to spent time to elaborate high quality content
      • Give them tools to create this content
    @8Motions 2007
  • 16. What about business models?
    • Early market, no obvious answer
    • Several options:
      • Geolocalized advertising: huge potential, but still very early
      • Premium services/subscription? >Need to educate people
      • SMS is as always a simple way to do micro billing
    • Generate revenue on content might create new issues:
      • Sharing revenue with content creator
    @8Motions 2007
  • 17. Conclusion
    • The pieces to enable innovatives LBS application are here
    • UGC is one of the key driver of Web2.0, we expect to take a greater role in Mobile2.0
    • Mass market will explode with deployment of GPS enabled handsets
    @8Motions 2007
  • 18. Thanks
    • Thomas Landspurg
    • Contact:
    • [email_address]
    @8Motions 2007