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Why Fly Paper Works By Tom Shay
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Why Fly Paper Works By Tom Shay

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Attraction of a potential or existing customer to a trade show exhibit is a science; not a matter of luck. Tom Shay explains how to find the necessary ingredients to attract buyers to your exhibit. …

Attraction of a potential or existing customer to a trade show exhibit is a science; not a matter of luck. Tom Shay explains how to find the necessary ingredients to attract buyers to your exhibit. www.profitsplus.org


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Transcript

  • 1. Tom Shay, CSP Certified Speaking Professional
  • 2. Why Fly Paper Works
    • A great show is not a result of your luck.
    www.profitsplus.org A great show is not a result of your luck.
  • 3. Why Fly Paper Works
    • How much light do you have in your exhibit?
    www.profitsplus.org
  • 4. Why Fly Paper Works
    • What are you using to attract people to your booth?
    www.profitsplus.org colors
  • 5. Why Fly Paper Works
    • Do the things that do,
    • do their thing?
    www.profitsplus.org
  • 6. Why Fly Paper Works
    • Just like fishing, are you “chumming” for the big game customers?
    • What are you sending to them in advance?
    • Are you calling them?
    www.profitsplus.org
  • 7. Why Fly Paper Works
    • The early bird catches the worm.
    • The second mouse gets the cheese!
    • Are you using signs and information sheets? Do you have something to hook the second person coming to your booth?
    www.profitsplus.org
  • 8. Why Fly Paper Works
    • What are the specials or giveaways that make a person want to stop at your booth?
    • Are they announced with signage?
    • Try the pre-show pin
    www.profitsplus.org
  • 9. Why Fly Paper Works
    • Which of these two will you look up to see?
    • What makes a person want to look at your booth?
    www.profitsplus.org
  • 10. Why Fly Paper Works
    • Problems created by some famous inventors
    www.profitsplus.org
  • 11. Why Fly Paper Works
    • The same problems the retailer faces
      • Design a floor pattern
      • Have an attraction at the rear of the booth
      • Have a wide open front entrance
      • Appeal to as many senses as possible
      • No aisle way conventions
      • Minimize desks and chairs
      • No computer games
    www.profitsplus.org
  • 12. Why Fly Paper Works
    • 10 things you can do to enhance the experience with those attending the show
    www.profitsplus.org
  • 13. Why Fly Paper Works
    • #104 – Sponsor a contest for the account with the most original display featuring your merchandise. Have photographs at your exhibit and announce the winner there.
    www.profitsplus.org
  • 14. Why Fly Paper Works
    • #126-#127 Place a follow up call, e-mail, and written thank you note. Be sure to ask how sales are going.
    www.profitsplus.org
  • 15. Why Fly Paper Works
    • #161 Have a special appearance or book signing
    • #162 Have a “mini-seminar” at your booth at scheduled times
    • #173 Make a donation to a charity based upon business cards left at your booth
    www.profitsplus.org
  • 16. Why Fly Paper Works
    • #178 Give them an order form score card
    • #184-#185 Have an “after the show” reception at your booth
    • #191 Take a written survey on business trends
    www.profitsplus.org
  • 17. Why Fly Paper Works
    • #192 Have something for kids
    • #193 Follow up on the top sellers at the show
    www.profitsplus.org
  • 18. Nothing happens until somebody sells something. www.profitsplus.org - Roque Anderson
  • 19. Final Note www.profitsplus.org
    • This presentation will be specialized to your industry and your attendees’ specific needs.
    • For more information about having Tom present for you, contact us at (727)464-2182 or visit our website: www.profitsplus.org