Turning A Sales Flyer Into A Sales Happening

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Tom Shay's presentation on how to increase sales with a direct marketing piece. www.profitsplus.org

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Turning A Sales Flyer Into A Sales Happening

  1. 1. www.profitsplus.org Presented by Tom Shay of Profits Plus Solutions 727-464-2182 tomshay@profitsplus.org
  2. 2. www.profitsplus.org
  3. 3. www.profitsplus.org
  4. 4. www.profitsplus.org
  5. 5. www.profitsplus.org And that your customers enjoy! In which you make a profit…
  6. 6. www.profitsplus.org How many each year? Do you push up the good months? Do you pull up the bad months?
  7. 7. www.profitsplus.org
  8. 8. www.profitsplus.org Attention Customers: For your convenience, we recommend courteous and efficient self-service
  9. 9. www.profitsplus.org
  10. 10. www.profitsplus.org colors
  11. 11. www.profitsplus.org  As compared to a 3 day event, send your flyers to part of the target audience each week
  12. 12. www.profitsplus.org  Customers do not live in neat radiuses around your store.  The target customers live in clusters
  13. 13. www.profitsplus.org  Track the results  Where did the shoppers come from?
  14. 14. www.profitsplus.org
  15. 15. www.profitsplus.org
  16. 16. www.profitsplus.org Always experiment
  17. 17. www.profitsplus.org
  18. 18. www.profitsplus.org Imagination is more important than knowledge! - Albert Einstein
  19. 19. 19
  20. 20. www.profitsplus.orgwww.profitsplus.org

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