www.profitsplus.org
Presented by Tom Shay of
Profits Plus Solutions
727-464-2182
tomshay@profitsplus.org
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
NEED Want
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
Crayola
24 pack
crayons
Deck of Bicycle
brand playing
cards
Duracell 9
volt
battery
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
10% 15% 20% 25% 30% 35% 40% 50%
5% 33.3 30.0 25.0 16.7 14.3 12.5 11.1 9.1
6% 37.5 28.6 23.1 19.4 16.7 14.6 13.0 10.7
7% 41...
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org



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www.profitsplus.org
www.profitsplus.org
Cost You add Old
Retail
Add 24
cents
Round up
to
Minimum
Margin
.01-.10 .10 .20 .24 .49 80.00%
.11-.15 .15 .30 .24 .59 75....
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
www.profitsplus.org
Pricing Strategies For Profits Plus
Pricing Strategies For Profits Plus
Pricing Strategies For Profits Plus
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Pricing Strategies For Profits Plus

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Too many small businesses think that they must establish one margin for all the goods they offer in their business. This session by Tom Shay shows how to maximize margins while also having a price competitive image. www.profitsplus.org

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Pricing Strategies For Profits Plus

  1. 1. www.profitsplus.org Presented by Tom Shay of Profits Plus Solutions 727-464-2182 tomshay@profitsplus.org
  2. 2. www.profitsplus.org
  3. 3. www.profitsplus.org
  4. 4. www.profitsplus.org
  5. 5. NEED Want www.profitsplus.org
  6. 6. www.profitsplus.org
  7. 7. www.profitsplus.org
  8. 8. www.profitsplus.org
  9. 9. Crayola 24 pack crayons Deck of Bicycle brand playing cards Duracell 9 volt battery
  10. 10. www.profitsplus.org
  11. 11. www.profitsplus.org
  12. 12. www.profitsplus.org
  13. 13. 10% 15% 20% 25% 30% 35% 40% 50% 5% 33.3 30.0 25.0 16.7 14.3 12.5 11.1 9.1 6% 37.5 28.6 23.1 19.4 16.7 14.6 13.0 10.7 7% 41.2 31.8 25.9 21.9 18.9 16.7 14.9 12.3 8% 44.4 34.8 28.6 24.2 21.1 18.6 16.7 13.8 10% 50.0 40.0 33.3 28.6 25.0 22.2 20.0 16.7 11% 52.4 42.3 35.5 30.6 26.8 23.9 21.6 18.0 12% 54.5 44.4 37.5 32.4 28.6 25.5 23.1 19.4 15% 60.0 50.0 42.9 37.5 33.3 30.0 27.3 23.1 16% 61.5 51.6 44.4 39.9 34.8 31.4 28.6 24.2 18% 64.3 54.5 47.4 41.9 37.5 34.0 31.0 26.5 20% 66.6 57.1 50.0 44.4 40.0 36.4 33.3 28.6 And your current gross margin is: If you raise your price: www.profitsplus.org
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  15. 15. www.profitsplus.org
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  22. 22.      www.profitsplus.org
  23. 23.    www.profitsplus.org
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  25. 25. Cost You add Old Retail Add 24 cents Round up to Minimum Margin .01-.10 .10 .20 .24 .49 80.00% .11-.15 .15 .30 .24 .59 75.00% .16-.20 .20 .40 .24 .69 71.00% .21-25 .25 .50 .24 .79 68.00% .26-.30 .30 .60 .24 .89 66.00% .31-.35 .35 .70 .24 .99 65.00% .36-.40 .40 .80 .24 1.09 63.00% www.profitsplus.org
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  31. 31. www.profitsplus.org
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  33. 33. www.profitsplus.org
  34. 34. www.profitsplus.org
  35. 35. www.profitsplus.org

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