Your SlideShare is downloading. ×
Power Promoting 2 By Tom Shay
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Power Promoting 2 By Tom Shay

1,028
views

Published on

This presentation by Tom Shay is based on Tom's second book on Power Promoting. This is an interactive session; listening to the audio track on our website will help to fill in the blanks. …

This presentation by Tom Shay is based on Tom's second book on Power Promoting. This is an interactive session; listening to the audio track on our website will help to fill in the blanks. www.profitsplus.org

Published in: Business, Economy & Finance

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,028
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Tom Shay, CSP Certified Speaking Professional
  • 2. Advertising
    • A necessary evil?
    • Why is a low return on the advertising investment acceptable?
    • Example from a mass merchant:
      • 8% of sales come from advertising
      • 4% of advertising shoppers purchase a non sale item
  • 3. Promoting
    • Spend $20 through advertising to get someone to first shop with you
    • Spend less than $4 to get that first time shopper to return
  • 4. The value of a customer’s name and repeat business
    • The beginning of our promoting…
  • 5.
    • See a poster that peaks your interest
    • Allow me to share with you the “power promoting” idea
    Power Promoting!
  • 6. Power Promoting!
    • Posters in this presentation come from this book
  • 7. Anybody can advertise, but it takes a pro to promote!
  • 8. Final Note
    • This presentation will be specialized to your industry and your attendees’ specific needs.
    • For more information about having Tom present for you, contact us at (727)464-2182 or visit our website: www.profitsplus.org