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Making The Most Of A Trade Show By Tom Shay
Making The Most Of A Trade Show By Tom Shay
Making The Most Of A Trade Show By Tom Shay
Making The Most Of A Trade Show By Tom Shay
Making The Most Of A Trade Show By Tom Shay
Making The Most Of A Trade Show By Tom Shay
Making The Most Of A Trade Show By Tom Shay
Making The Most Of A Trade Show By Tom Shay
Making The Most Of A Trade Show By Tom Shay
Making The Most Of A Trade Show By Tom Shay
Making The Most Of A Trade Show By Tom Shay
Making The Most Of A Trade Show By Tom Shay
Making The Most Of A Trade Show By Tom Shay
Making The Most Of A Trade Show By Tom Shay
Making The Most Of A Trade Show By Tom Shay
Making The Most Of A Trade Show By Tom Shay
Making The Most Of A Trade Show By Tom Shay
Making The Most Of A Trade Show By Tom Shay
Making The Most Of A Trade Show By Tom Shay
Making The Most Of A Trade Show By Tom Shay
Making The Most Of A Trade Show By Tom Shay
Making The Most Of A Trade Show By Tom Shay
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Making The Most Of A Trade Show By Tom Shay

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Few business owners, managers and buyers know how to properly utilize their time before, during and after a trade show. This Tom Shay presentation provides detailing of how to maximize your time and …

Few business owners, managers and buyers know how to properly utilize their time before, during and after a trade show. This Tom Shay presentation provides detailing of how to maximize your time and dollars. www.profitsplus.org

Published in: Business, Economy & Finance
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Transcript

  • 1. Tom Shay, CSP Certified Speaking Professional
  • 2. Today’s four objectives <ul><li>Why you are here </li></ul><ul><li>What to do at this show </li></ul><ul><li>What to do after the show </li></ul><ul><li>What to do for the next show </li></ul>www.profitsplus.org
  • 3. Your reasons for attending this trade show <ul><li>Opportunity to see friends </li></ul><ul><li>Chance to party </li></ul><ul><li>See different part of the country </li></ul><ul><li>Relax </li></ul><ul><li>Get away from work </li></ul><ul><li>Go shopping </li></ul>www.profitsplus.org
  • 4. Your reasons for attending this trade show <ul><li>See new products </li></ul><ul><li>Find new vendors </li></ul><ul><li>Learn current business trends </li></ul><ul><li>Write orders </li></ul><ul><li>Resolve issues with vendors </li></ul>www.profitsplus.org
  • 5. The question… <ul><li>When you return home, was this show an investment or an expense? </li></ul>www.profitsplus.org OR
  • 6. 6 Steps to maximize your efforts <ul><li>Make a list of vendors you want to see </li></ul><ul><li>Walk the show floor to look for vendors you want to see </li></ul>www.profitsplus.org
  • 7. 6 Steps to maximize your efforts <ul><li>Establish a priority list so you don’t miss any essential lines </li></ul><ul><li>Create a partnership with another dealer, and exchange ideas during and after the show </li></ul>www.profitsplus.org
  • 8. 6 Steps to maximize your efforts <ul><li>Take breaks: Sit down, review your progress, and visit with your partner </li></ul><ul><li>Do one last walk through </li></ul>www.profitsplus.org
  • 9. Heads up tips from the best <ul><li>Use your own purchase orders </li></ul><ul><li>Ask for dating – specify the shipping </li></ul><ul><li>Ask for advertising “co-op” dollars and ad “slicks” or CD’s </li></ul><ul><li>Ask for promotional help </li></ul><ul><li>Keep the sales representatives name and vendor price sheet </li></ul>www.profitsplus.org
  • 10. When you get home <ul><li>Establish a number of hours each day/week to work on show materials </li></ul><ul><li>Create folders for: orders written, displays to build, orders to write, lines to consider </li></ul>www.profitsplus.org
  • 11. When you get home <ul><li>Note orders by dollar total, invoice due date, and delivery date </li></ul><ul><li>Check your cashflow! </li></ul><ul><li>Create an advertising schedule –make sure ad slicks are attached </li></ul>www.profitsplus.org
  • 12. www.profitsplus.org
  • 13. When you get home <ul><li>Make a plan for where the new items will be displayed </li></ul><ul><li>Keep track of what sold, sizes, colors, how many, location, etc… </li></ul>www.profitsplus.org
  • 14. And for next time <ul><li>Prepare a list of the “A” items </li></ul><ul><li>Prepare a list of the “everyday sale price items” </li></ul>www.profitsplus.org
  • 15. www.profitsplus.org
  • 16. And for next time <ul><li>Review and sort all of the mailings from vendors </li></ul><ul><li>Ask vendors that call on you to inform you of their show specials </li></ul>www.profitsplus.org
  • 17. And for next time <ul><li>Make and review a list of what you bought at the last show </li></ul><ul><li>Create a list of all vendors that you are having a problem with and collect the necessary documentation </li></ul>www.profitsplus.org
  • 18. And for next time <ul><li>Make a map of the show and note the lines you want to visit </li></ul><ul><li>Contact that other dealer and arrange for your visit </li></ul>www.profitsplus.org
  • 19. And for next time <ul><li>Set the store staffing so you are not overwhelmed when you return </li></ul><ul><li>Take inventory counts of the products you plan to order </li></ul>www.profitsplus.org
  • 20. There’s no business like show business… <ul><li>But make this show be the place where you make your business the place where your customers do their business! </li></ul>www.profitsplus.org
  • 21. You may learn from your mistakes, but you profit the most when you learn from someone else’s mistakes. www.profitsplus.org
  • 22. Final Note www.profitsplus.org <ul><li>This presentation will be specialized to your industry and your attendees’ specific needs. </li></ul><ul><li>For more information about having Tom present for you, contact us at (727)464-2182 or visit our website: www.profitsplus.org </li></ul>

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