Tom Shay, CSP Certified Speaking Professional

Today’s four objectives Why you are here What to do at this show What to do after the show What to do for the next show www.profitsplus.org

Why you are here

What to do at this show

What to do after the show

What to do for the next show

Your reasons for attending this trade show Opportunity to see friends Chance to party See different part of the country Relax Get away from work Go shopping www.profitsplus.org

Opportunity to see friends

Chance to party

See different part of the country

Relax

Get away from work

Go shopping

Your reasons for attending this trade show See new products Find new vendors Learn current business trends Write orders Resolve issues with vendors www.profitsplus.org

See new products

Find new vendors

Learn current business trends

Write orders

Resolve issues with vendors

The question… When you return home, was this show an investment or an expense? www.profitsplus.org OR

When you return home, was this show an investment or an expense?

6 Steps to maximize your efforts Make a list of vendors you want to see Walk the show floor to look for vendors you want to see www.profitsplus.org

Make a list of vendors you want to see

Walk the show floor to look for vendors you want to see

6 Steps to maximize your efforts Establish a priority list so you don’t miss any essential lines Create a partnership with another dealer, and exchange ideas during and after the show www.profitsplus.org

Establish a priority list so you don’t miss any essential lines

Create a partnership with another dealer, and exchange ideas during and after the show

6 Steps to maximize your efforts Take breaks: Sit down, review your progress, and visit with your partner Do one last walk through www.profitsplus.org

Take breaks: Sit down, review your progress, and visit with your partner

Do one last walk through

Heads up tips from the best Use your own purchase orders Ask for dating – specify the shipping Ask for advertising “co-op” dollars and ad “slicks” or CD’s Ask for promotional help Keep the sales representatives name and vendor price sheet www.profitsplus.org

Use your own purchase orders

Ask for dating – specify the shipping

Ask for advertising “co-op” dollars and ad “slicks” or CD’s

Ask for promotional help

Keep the sales representatives name and vendor price sheet

When you get home Establish a number of hours each day/week to work on show materials Create folders for: orders written, displays to build, orders to write, lines to consider www.profitsplus.org

Establish a number of hours each day/week to work on show materials

Create folders for: orders written, displays to build, orders to write, lines to consider

When you get home Note orders by dollar total, invoice due date, and delivery date Check your cashflow! Create an advertising schedule –make sure ad slicks are attached www.profitsplus.org

Note orders by dollar total, invoice due date, and delivery date

Check your cashflow!

Create an advertising schedule –make sure ad slicks are attached

www.profitsplus.org

When you get home Make a plan for where the new items will be displayed Keep track of what sold, sizes, colors, how many, location, etc… www.profitsplus.org

Make a plan for where the new items will be displayed

Keep track of what sold, sizes, colors, how many, location, etc…

And for next time Prepare a list of the “A” items Prepare a list of the “everyday sale price items” www.profitsplus.org

Prepare a list of the “A” items

Prepare a list of the “everyday sale price items”

www.profitsplus.org

And for next time Review and sort all of the mailings from vendors Ask vendors that call on you to inform you of their show specials www.profitsplus.org

Review and sort all of the mailings from vendors

Ask vendors that call on you to inform you of their show specials

And for next time Make and review a list of what you bought at the last show Create a list of all vendors that you are having a problem with and collect the necessary documentation www.profitsplus.org

Make and review a list of what you bought at the last show

Create a list of all vendors that you are having a problem with and collect the necessary documentation

And for next time Make a map of the show and note the lines you want to visit Contact that other dealer and arrange for your visit www.profitsplus.org

Make a map of the show and note the lines you want to visit

Contact that other dealer and arrange for your visit

And for next time Set the store staffing so you are not overwhelmed when you return Take inventory counts of the products you plan to order www.profitsplus.org

Set the store staffing so you are not overwhelmed when you return

Take inventory counts of the products you plan to order

There’s no business like show business… But make this show be the place where you make your business the place where your customers do their business! www.profitsplus.org

But make this show be the place where you make your business the place where your customers do their business!

You may learn from your mistakes, but you profit the most when you learn from someone else’s mistakes. www.profitsplus.org

Final Note www.profitsplus.org This presentation will be specialized to your industry and your attendees’ specific needs. For more information about having Tom present for you, contact us at (727)464-2182 or visit our website: www.profitsplus.org

This presentation will be specialized to your industry and your attendees’ specific needs.

For more information about having Tom present for you, contact us at (727)464-2182 or visit our website: www.profitsplus.org