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Little Things To Do To Make 09 Turn Out Fine By Tom Shay
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Little Things To Do To Make 09 Turn Out Fine By Tom Shay

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There is plenty in the media to tell you how challenging 2009 will be; what can you do about it? This Tom Shay presentation outlines what to do, what not to do, and what to stop doing. ...

There is plenty in the media to tell you how challenging 2009 will be; what can you do about it? This Tom Shay presentation outlines what to do, what not to do, and what to stop doing. www.profitsplus.org

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Little Things To Do To Make 09 Turn Out Fine By Tom Shay Little Things To Do To Make 09 Turn Out Fine By Tom Shay Presentation Transcript

  • Tom Shay, CSP Certified Speaking Professional
  • #1
    • It’s in your head (and in the newspaper)
    • If it bleeds it leads. If it is gloom, we’ll find room.
    • Determine that it is you, and not the media that is going to decide what happens in your business.
  • #2
    • No one won a war by dying for his country, you win a war by..
    • If another business is going to participate in a business downturn, help them participate
    • In a downturn, most businesses will retreat without any plan
    • They cut their staff, buying, advertising, and ‘hunker down’
  • #3
    • Never forget a customer, never let a customer forget you
    • Do you advertise? What’s wrong with the current customers?
    • The competition will always spend their effort looking for new ones with ‘item and price’
    • 65% leave because of their perception that your business does not care
  • #4
    • Keeping the stone rolling is easier than getting it rolling again
    • Don’t stop advertising – with less advertising, they can more easily see your message
    • Change the media
    • Change the frequency
  • #5
    • It’s often a one way street
    • Think twice before you change your target customer
    • Think twice before you go for item and price
    • Higher income customers are usually less affected
  • #6
    • Luck has nothing to do with it – you get the glory and you get the blame
    • Challenging times require radical thinking and actions – ‘They say I’m extreme’
    • Now is not the time to simply ‘ride it out’ (Sharper Image)
    • Make up your mind to act decidedly and take the consequences . No good is ever done in this world by hesitation . Thomas Henry Huxley
  • #7
    • Someday my prince will come
    • If it hasn’t worked for you yet, now is not the time to see if it will eventually start working.
    • If at first you don’t succeed, try again. But after that, quit! No sense being a damn fool about it. W.C. Fields
  • #8
    • What’s your gut feeling?
    • Deep down inside, what is your instinct telling you that you need to get rid of? To add? To change?
    • What are your employees telling you? Or, are you asking?
    • Not to decide is to decide
  • #9
    • If you don’t spend it, you don’t have to make it
    • Look for every expense possible to eliminate
    • Understand the difference in controllable and uncontrollable expenses; variable and fixed expenses
    • Try zero based budgeting
  • #10
    • You spend dollars, not percentages
    • You have to understand financials, use a projectionary cashflow plan
    • Profit is not ‘cash on hand’
    • Your accountant cannot watch it for you
  • It is not about waiting for the storm to pass; it is about learning to dance in the rain.
  • Final Note
    • This presentation will be specialized to your industry and your attendees’ specific needs.
    • For more information about having Tom present for you, contact us at (727)464-2182 or visit our website: www.profitsplus.org