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If The Internet Works For Amazon By Tom Shay
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If The Internet Works For Amazon By Tom Shay

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Too many businesses have a website that is nothing more than a glorified yellow page ad. This Tom Shay presentation shows how businesses can become a multi-channel appeal to their customers. ...

Too many businesses have a website that is nothing more than a glorified yellow page ad. This Tom Shay presentation shows how businesses can become a multi-channel appeal to their customers. www.profitsplus.org

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    If The Internet Works For Amazon By Tom Shay If The Internet Works For Amazon By Tom Shay Presentation Transcript

    • Tom Shay, CSP Certified Speaking Professional
    • Tom Shay, CSP Certified Speaking Professional
    • What the Internet did
      • Antique & collectible shops
      • Appliances
      • Arts, crafts, hobby shops
      • Bookstores
      • Carpet
      • Games and toys
      • Marine supplies
    • What the Internet did
      • Jewelry
      • Clothing
      • Office supply
      • Sporting goods
      • Pharmacy
      • Pet supplies
      • Floral shops
      • Gifts
    • They all say…
      • Business has changed because of the Internet – prices & service
      • Customers are more knowledgeable because of the Internet
      • Customers do a lot of online shopping – 50% increase in consumers going to retail websites in 2007
    • Understanding the ‘net
      • Web sales can be a form of expanding your customer base
      • Web customer non-web
      • $67,000 income $51,000
      • $256 offline spend $203 (monthly)
      • $92 online spend $0 (monthly)
      • 60% high speed 44%
      • 43 age 46
    • What you will get
      • In-store customers that shop online spend $600 more annually than in-store only customers
      • Over 70% of store shoppers want to research a purchase online
    • What you will get
      • Income range of $75k-$100k are 55% more likely to shop online first
      • For ages 35-44, they are 24% more likely to purchase item if previously seen on store website
    • The Internet
      • Shouldn’t it be front and center of your Main Street information?
    • Website challenges
      • Have your own website – not a page on the city site
      • Townname mainstreet and mainstreet townname
      • Downtown townname and townname downtown
    • Website challenges
      • Keep it updated – tell what is happening and what happened this year and next year
      • Get rid of the “construction” markers
      • Lots of photos and stories
      • Have pages that “overlay”
      • Make sure links work
    • Website challenges
      • Make it fun – not just informational
      • Four point comes later
      • Not a governmental information portal
      • Use low resolution photos
    • Website challenges
      • Old main street photos are not top priority
      • Lots of words for the search engines to find
      • If not in top 10, you’re not!
      • Use a template page – all must link
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    • Just let go.com
    • Website thoughts
      • There is no limit to space or time (like traditional advertising)
      • Ask for the participation multiple times
      • Include your web address in your logo
    • Website thoughts
      • Bonus for each business that has the district logo or slogan in their advertising
      • Free e-mail address for everyone!
      • Ask for the sale
      • Invite interaction – talk to them
      • Ask them to tell you what they think
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    • Understanding the ‘net
      • Allow them to purchase event tickets online (cheaper at the businesses)
      • Select your shopping cart
      • www.1shoppingcart.com
      • http://smallbusiness.yahoo.com/merchant
      • www.kickstartcart.com
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    • The Internet
      • It’s where the world is
      • Is it where your main street district is?
      • Is your world becoming a part of their world?
      • Allowing the “users” to add value to what happens in your community
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    • Wherethehellismatt.com
      • What could your district do to get people to look at you?
      • Where is Matt?
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    • Willitblend.com
      • Will you remember this?
      • Will it blend an ipod
    • We will never make Amazon.com fun and engaging in the same way as the great physical bookstores are. You’ll never be able to hear the bindings creak and smell the books, and have tasty lattes and soft sofas at Amazon.com Jeff Bezos
    • Final Note
      • This presentation will be specialized to your industry and your attendees’ specific needs.
      • For more information about having Tom present for you, contact us at (727)464-2182 or visit our website: www.profitsplus.org
      www.profitsplus.org