Sample business plan of a restaurant
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Sample business plan of a restaurant



Sample business plan of a restaurant

Sample business plan of a restaurant



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    Sample business plan of a restaurant Sample business plan of a restaurant Document Transcript

    • Sample business plan of a restaurantA marketing plan for restaurant success is essential for attracting new customers to youreating establishment and for promoting repeat business. An effective marketing planshould incorporate several components to attract a broad range of people and bemeasurable so you can track its results.Once a restaurant is open and doing well, a marketing plan for restaurant fluidity ensuresa healthy profit. Your marketing plan can be a combination of direct mail, promotions,community activities, and effective and traceable advertising. In-house promotions arealso effective, such as themed dinners or early bird specials.A marketing plan for restaurant business includes programs that promote repeat business.For example, a marketing effort that honors customers on their birthday with a specialpromotion encourages a larger group of diners to join in the celebration. This leads tomore people knowing about your restaurant, which in turn, leads to more referrals.When developing a marketing plan for restaurant stability, evaluate the dynamics of youroverall business. This includes identifying your market, comparing your competition,defining your customer base, exploring other customer based opportunities,implementing focused marketing efforts for new and repeat business, identifying yourcompetitive edge, determining menu price points, and implementing up-sell strategies.A marketing plan for restaurant lifecycles should address busy and slow months.Establish a marketing budget in proportion to your sales. A good range is 3% to 6% ofsales. Have a marketing plan that includes advertising in all mediums, as well aspromotions on-site, at special events in the area, or in partnership with a charity or othercompany. Get to know your local media and find ways to encourage free press. Thinkcreatively and consider every opportunity a way to market your restaurant.A marketing plan for restaurant development can include targeted mailings, coupons,customer loyalty cards, an e-newsletter, a website and gift certificates. Gather customersemails in the restaurant or through your website for an email marketing campaign. Theemail campaign can inform customers about specials, send them holiday wishes, or offerthem incentives for dining with you on certain nights. Consider efforts that will betterconnect you with the customer so that they feel part of your family and want to supportyou.A marketing plan for restaurant continuity should be easy for all staff levels. They are theones with direct contact with diners, so they need to be an essential part of carrying outany type of marketing effort. A trained staff is the best marketing strategy because theyset the tone for a customers experience and whether they will return and refer your
    • restaurant to others. Enhancing customer expectations through the dining experience is aninexpensive marketing effort. – You can download free ebooks about: restaurantmanagement forms, restaurant business plan, restaurant marketing plan sample,restaurant startup guide…