Personal branding Sabic Februari 22 2011 Tom Scholte - start sharing -
 
 
 
Why personal branding?
the result: higher evaluated/valued, recommended and being asked for the things you want to be asked for
the purpose people know, like and trust YOU
personal branding way of working increasing your visibility, recognizability and value
 
 
 
 
Translate lab scale formulations to production in manufacturing
 
your keywords => what
practice <ul><li>in 60 seconds write down what it is that you do </li></ul><ul><li>stand up and walk to some one you don’t...
<ul><li>what -> activities </li></ul><ul><li>producing food </li></ul><ul><li>selling food </li></ul><ul><li>what -> exper...
 
 
 
 
 
 
 
 
<ul><li>what -> activities </li></ul><ul><li>teaching </li></ul><ul><li>explaining </li></ul><ul><li>what -> expertise </l...
1.your keywords => what
keywords => why
 
Why are you doing that? Why do you want to do that? What do you want to reach? Who do you want to make happy? Walk to some...
3. keywords => how
 
What are your characteristics?
 
 
 
 
 
 
 
 
Suppose that you would be a car. What type/brand would it be and why? Suppose that you would be a topsporter. What sport w...
strategy
sharing listening responding What product service who ‘how’  extra unexpected characteristics who ‘ why’
Congratulations!
Sabic personal branding award 2011 personal branding moment
1.sharing strategy
 
Walk to someone you don’t know.
Share a project, hobby, holiday, something that characterizes you Walk to a colleague you don’t know. listen carefully and...
Share/ recommend the colleague you just met Now walk to an other colleague. listen carefully and ask questions find a ‘hoo...
Give her feedback on how she is percieved and on what your connection is Now walk to the colleague that was recommended to...
sharing listening responding What product service who ‘how’  extra unexpected characteristics who ‘ why’
www.linkedin.com/in/tomscholte www.twitter.com/tomscholte www.tomscholte.com www.facebook.com/tomscholte Places where Tom ...
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Personal branding workshop 230211

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  • THEME gemiddelde werknemer in de vs heeft functies gehad op zijn 38 ste Bij KPN worden er al geen naamkaartjes meer besteld omdat tegen de tijd dat je ze hebt, je al weer een andere functie hebt banen gaan sneller reorganisaties volgen elkaar sneller op tijdelijke contracten project georiënteerd werken dat doe je door te zorgen voor beleving, door meerwaarde te bieden
  • THEME gemiddelde werknemer in de vs heeft functies gehad op zijn 38 ste Bij KPN worden er al geen naamkaartjes meer besteld omdat tegen de tijd dat je ze hebt, je al weer een andere functie hebt banen gaan sneller reorganisaties volgen elkaar sneller op tijdelijke contracten project georiënteerd werken dat doe je door te zorgen voor beleving, door meerwaarde te bieden
  • THEME gemiddelde werknemer in de vs heeft functies gehad op zijn 38 ste Bij KPN worden er al geen naamkaartjes meer besteld omdat tegen de tijd dat je ze hebt, je al weer een andere functie hebt banen gaan sneller reorganisaties volgen elkaar sneller op tijdelijke contracten project georiënteerd werken dat doe je door te zorgen voor beleving, door meerwaarde te bieden
  • vraag hier wie zich zelf wel eens heeft gegoogled
  • zijn er mensen met een concrete vraag
  • enthousiasme, passie en gedrevenheid
  • so we never forget who we work for
  • het onzichtbare zichtbaar maken
  • your neighbour
  • Personal branding workshop 230211

    1. 1. Personal branding Sabic Februari 22 2011 Tom Scholte - start sharing -
    2. 5. Why personal branding?
    3. 6. the result: higher evaluated/valued, recommended and being asked for the things you want to be asked for
    4. 7. the purpose people know, like and trust YOU
    5. 8. personal branding way of working increasing your visibility, recognizability and value
    6. 13. Translate lab scale formulations to production in manufacturing
    7. 15. your keywords => what
    8. 16. practice <ul><li>in 60 seconds write down what it is that you do </li></ul><ul><li>stand up and walk to some one you don’t know and exchange your ‘whats’ </li></ul>
    9. 17. <ul><li>what -> activities </li></ul><ul><li>producing food </li></ul><ul><li>selling food </li></ul><ul><li>what -> expertise </li></ul><ul><li>bread </li></ul><ul><li>cakes </li></ul><ul><li>what -> results </li></ul><ul><li>good start of the day </li></ul>
    10. 26. <ul><li>what -> activities </li></ul><ul><li>teaching </li></ul><ul><li>explaining </li></ul><ul><li>what -> expertise </li></ul><ul><li>math </li></ul><ul><li>what -> results </li></ul><ul><li>children knowing how to … </li></ul>
    11. 27. 1.your keywords => what
    12. 28. keywords => why
    13. 30. Why are you doing that? Why do you want to do that? What do you want to reach? Who do you want to make happy? Walk to someone you don’t know.
    14. 31. 3. keywords => how
    15. 33. What are your characteristics?
    16. 42. Suppose that you would be a car. What type/brand would it be and why? Suppose that you would be a topsporter. What sport would it be and why?
    17. 43. strategy
    18. 44. sharing listening responding What product service who ‘how’ extra unexpected characteristics who ‘ why’
    19. 45. Congratulations!
    20. 46. Sabic personal branding award 2011 personal branding moment
    21. 47. 1.sharing strategy
    22. 49. Walk to someone you don’t know.
    23. 50. Share a project, hobby, holiday, something that characterizes you Walk to a colleague you don’t know. listen carefully and ask questions find a ‘hook’ what makes your collegue interesting for you, something that you share 4 minute conversation
    24. 51. Share/ recommend the colleague you just met Now walk to an other colleague. listen carefully and ask questions find a ‘hook’ what makes your collegue interesting for you, something that you share 2 x 2 minutes conversation
    25. 52. Give her feedback on how she is percieved and on what your connection is Now walk to the colleague that was recommended to you listen carefully and ask for if something is not quite clear 2 rounds of 1 minute
    26. 53. sharing listening responding What product service who ‘how’ extra unexpected characteristics who ‘ why’
    27. 54. www.linkedin.com/in/tomscholte www.twitter.com/tomscholte www.tomscholte.com www.facebook.com/tomscholte Places where Tom shares his work, observations and network www.slideshare.net/tomscholte www.youtube.com/tomscholte www.personalbrandingblog.nl

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