Personal branding workshop 180111

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Personal branding workshop 180111

  1. 1. Personal branding<br />- start sharing -<br />ABN AMRO PFS<br />January 18th2011<br />Tom Scholte<br />
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  3. 3. What is a brand?<br />
  4. 4. personal branding way of workingincreasingyourvisibility, recognizability and value<br />
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  7. 7. result of personal branding:peopleknow, like and trust you<br />
  8. 8. result of personal branding:beingaskedfor the thingsyou want to beaskedfor<br />
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  13. 13. 1. quality2. suprise3. branding strategies… soit starts withdefiningyourkeywords<br />
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  15. 15. 1. quality2. suprise3. branding strategies… soit starts withdefiningyourkeywords<br />
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  17. 17. keywords<br />where & what<br />quality – specialist – expertise – experience – education<br />
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  33. 33. what -> activities<br /><ul><li>producingfood
  34. 34. sellingfood</li></ul>what -> expertise<br /><ul><li>bread
  35. 35. cakes</li></ul>what -> results<br /><ul><li>good start of the day</li></li></ul><li>1.keywords => what<br />
  36. 36. practice<br />in 60seconds write down whatit is thatyou (want to) do<br /><ul><li>stand up and walk to someone and exchange your ‘whats’</li></ul>what -> activities<br /><ul><li>producingfood
  37. 37. sellingfood</li></ul>what -> expertise<br /><ul><li>bread
  38. 38. cakes</li></ul>what -> results<br /><ul><li>good start of the day</li></li></ul><li>1.keywords => why<br />
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  42. 42. Walk to someoneyoudon’tknow.<br />Why are you doing that?Why do you want to do that?What do you want to reach?Who do you want to make happy?<br />
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  44. 44. 3. keywords => how<br />
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  46. 46. What are yourcharacteristics?<br />
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  54. 54. Suppose that you would be a car. What type/brand would it be and why?<br />Supposethatyouwouldbe a topsporter. What sport woulditbe and why?<br />
  55. 55. strategy<br />
  56. 56. sharing<br />who ‘how’ extra unexpected<br />What<br />productservice<br />characteristics<br />who<br />‘why’<br />signalating<br />responding<br />
  57. 57. Whocantellusabout a nice and positiveexperienceyou had at worklast week?<br />
  58. 58. Congratulations!<br />
  59. 59. Prime FundSolutionspersonal brandingaward 2011<br />personal brandingmoment<br />
  60. 60. sharing<br />strategy<br />
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  63. 63. 30 secondswrite down somenotesabout a top project youworkedonduring last year=> related to yourkeywords<br />
  64. 64. 2 minute elevator, canteen, hallway conversations.<br />How are you, what have you been doinglately?<br />Thanksforasking, I amworkingon, I justreturnedfrom, I justfinished a project concerning…<br />
  65. 65. signalating + responding<br />people + expertise<br />strategy<br />
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  68. 68. Placeswhere Tom shareshiswork, observations and network<br />www.linkedin.com/in/tomscholte<br />www.slideshare.net/tomtom<br />www.youtube.com/tomscholte<br />www.twitter.com/tomscholte<br />www.facebook.com/tomscholte<br />www.personalbrandingblog.nl<br />www.tomscholte.com<br />

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