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Personal branding 16 06 2011
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Personal branding 16 06 2011

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personal branding lecture Tilburg University

personal branding lecture Tilburg University

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  • shift from profession to personality
  • vraag hier wie zich zelf wel eens heeft gegoogled
  • zijn er mensen met een concrete vraag
  • Heineken
  • talk about the things you like doing talk about the things you are good at
  • so we never forget who we work for
  • talk about the things you like doing talk about the things you are good at
  • talk about the things you like doing talk about the things you are good at
  • your neighbour

Personal branding 16 06 2011 Personal branding 16 06 2011 Presentation Transcript

  • Personal branding Tilburg School of Economics and Management June 16 2011 Tom Scholte How to shift from profession to personality
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  • results
    • asked for the new things => you want to be asked for
    • recommendend for what you do and who you are
    • rated higher for the things you do and the way you do it
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  • People connect with, value and remember people for who they are, their attitude, the choices they make, their values and …their results.
  • first: quality and results second: connection and quality perception
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  • strategy express your personal identity become a personality
  • activity sharing
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  • So what is it that you do and want to do?
    • Please stand up from your seat and sit down somewhere between two people you don’t know
    • Now tell to one of your neighbours what it is that you do or want to do
    • Take 2½ minutes both
    You are good at You like doing You like to do again You want to learn
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  • So what is it that makes you proud or gives you satisfaction?
    • Now tell to the same of your neighbours about the things that make feel proud and give you satisfaction
    • Take 2½ minutes both
    Your results Your drives Your key competences
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  • activity monitoring - listening =>share
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  • monitoring keywords
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  • So what did you hear?
    • Now tell to your other neighbour something about the person you just met, make it sound like a recommendation
    • Take 2 minutes both
    You are good at You like doing You like to do again You want to learn
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  • activity responding
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  • www.personalbrandingsurvey.com Dutch
  • www.personalbrandingsurvey.com
  • www.reachcc.com/360reach English
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  • www.linkedin.com/in/tomscholte www.twitter.com/tomscholte www.tomscholte.com I would like to connect with via