Personal branding 16 06 2011

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personal branding lecture Tilburg University

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  • shift from profession to personality
  • vraag hier wie zich zelf wel eens heeft gegoogled
  • zijn er mensen met een concrete vraag
  • Heineken
  • talk about the things you like doing talk about the things you are good at
  • so we never forget who we work for
  • talk about the things you like doing talk about the things you are good at
  • talk about the things you like doing talk about the things you are good at
  • your neighbour
  • Personal branding 16 06 2011

    1. 1. Personal branding Tilburg School of Economics and Management June 16 2011 Tom Scholte How to shift from profession to personality
    2. 5. results <ul><li>asked for the new things => you want to be asked for </li></ul><ul><li>recommendend for what you do and who you are </li></ul><ul><li>rated higher for the things you do and the way you do it </li></ul>
    3. 15. People connect with, value and remember people for who they are, their attitude, the choices they make, their values and …their results.
    4. 16. first: quality and results second: connection and quality perception
    5. 24. strategy express your personal identity become a personality
    6. 25. activity sharing
    7. 34. So what is it that you do and want to do? <ul><li>Please stand up from your seat and sit down somewhere between two people you don’t know </li></ul><ul><li>Now tell to one of your neighbours what it is that you do or want to do </li></ul><ul><li>Take 2½ minutes both </li></ul>You are good at You like doing You like to do again You want to learn
    8. 47. So what is it that makes you proud or gives you satisfaction? <ul><li>Now tell to the same of your neighbours about the things that make feel proud and give you satisfaction </li></ul><ul><li>Take 2½ minutes both </li></ul>Your results Your drives Your key competences
    9. 49. activity monitoring - listening =>share
    10. 56. monitoring keywords
    11. 58. So what did you hear? <ul><li>Now tell to your other neighbour something about the person you just met, make it sound like a recommendation </li></ul><ul><li>Take 2 minutes both </li></ul>You are good at You like doing You like to do again You want to learn
    12. 60. activity responding
    13. 65. www.personalbrandingsurvey.com Dutch
    14. 66. www.personalbrandingsurvey.com
    15. 67. www.reachcc.com/360reach English
    16. 69. www.linkedin.com/in/tomscholte www.twitter.com/tomscholte www.tomscholte.com I would like to connect with via

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