This Falconry Group presentation was originally given to the Seattle, Tacoma and Portland chapters of NACE (National Association of Catering and Events). The event took place on September 11, 2012 at the Alderbrook Resort in Union, WA. The opening slides are photos from a vacation to Italy in 2006. A story about this trip was used to establish context for the rest of the presentation, which begins on slide 14. For a copy of the presenters notes (four pages long - including links to additional source material) please email hello@falconrygroup.com.

1. 10 simple changes you can make
to get more leads online
National Association of Catering & Events - Seattle, Tacoma, & Portland Chapters
Monthly Meeting at The Alderbrook Resort - Union, WA
September 11, 2012

2. Traveling through Italy during a summer heat wave with the in-laws and my 16-
month-old. With so much to do, what could possibly go wrong??

3. So many sights to see.

4. So many amazing meals to eat….

5. And beverages to consume.
(what is the legal drinking age in Italy anyway?)

6. Exploring by foot.

7. And by rail.

8. And by boat.
“Hey Giuseppe, that shirt is
stylin’!”
“Grazie!”
“Prego!”

9. Aimlessly wandering the countryside.

10. And studiously following the Rick Steves guidebook.

11. But sadly, after 1 week…. …BOREDOM sets in.
Don’t we
have I know,
awesome right??
food, sights,
and
experiences
back home?

12. But wait - what
about Marco
Polo? The Silk
Road? Trade
with Asia This topic
during the could augment
Middle Ages my existing
and knowledge of
Renaissance? business with
new knowledge
I knew a little of Italy.
about this. How
could I learn I was really
more while I’m curious about
here? this! So much
so that I paid a
local expert,
Paolo, to teach
me about it on
a personalized
walking tour of
Florence.

13. Piazza della Repubblica - Florence
Investors
bought
shares In
East Asia
trading
ventures
here. Insurance
against loss
(piracy, etc)
was sold
here.
Wow!! 200 Euros for 2.5 hours of Q&A on Italian history, culture, and commerce, broken down for me by
a local expert, in digestible 21st century language… …the most valuable experience of my trip, by far!
To get more leads, our Marketing needs to be this meaningful and memorable.

14. 10 Changes To Get More Leads
© 2012 Falconry Group, LLC. All rights reserved. Page 14

15. 1. Track key funnel metrics
© 2012 Falconry Group, LLC. All rights reserved. Page 15

16. 2. Determine a budget for each layer of your
funnel
© 2012 Falconry Group, LLC. All rights reserved. Page 16

17. 3. Speed up your site
Sources: KissMetrics, Gomez.com, Akamai.com
© 2012 Falconry Group, LLC. All rights reserved. Page 17

18. 4. Use social proof to build trust
© 2012 Falconry Group, LLC. All rights reserved. Page 18

19. 5. Replace the monthly newsletter with an
educational email series
© 2012 Falconry Group, LLC. All rights reserved. Page 19

20. 6. Participate in LinkedIn Answers
© 2012 Falconry Group, LLC. All rights reserved. Page 20

21. 7. Monitor Twitter for potential leads
© 2012 Falconry Group, LLC. All rights reserved. Page 21

22. 8. Create new content with a phone call
© 2012 Falconry Group, LLC. All rights reserved. Page 22

23. 9. Test a Facebook ad campaign
Source: Facebook.com
© 2012 Falconry Group, LLC. All rights reserved. Page 23

24. 10. Get a professional SEO audit of your
site (or invest time to DIY)
Source: seolair.com
© 2012 Falconry Group, LLC. All rights reserved. Page 24

25. 11. (bonus!) Create accountability and
support for lead generation
There are always 10 more things you can do to get
more leads and book more deals
 Leads are a leading indicator of revenue, profit,
and growth
 CEO visibility ensures continuous focus &
improvement
 Acquire or develop the expertise needed to win!
© 2012 Falconry Group, LLC. All rights reserved. Page 25

26. Thank You!
 http://falconrygroup.com
 hello@falconrygroup.com
 http://www.twitter.com/FalconryGr
 http://facebook.com/FalconryGroup
 +1.206.701.7151
© 2012 Falconry Group, LLC. All rights reserved. Page 26