10 simple changes you can maketo get more leads onlineNational Association of Catering & Events - Seattle, Tacoma, & Portl...
Traveling through Italy during a summer heat wave with the in-laws and my 16-       month-old. With so much to do, what co...
So many sights to see.
So many amazing meals to eat….
And beverages to consume.(what is the legal drinking age in Italy anyway?)
Exploring by foot.
And by rail.
And by boat.“Hey Giuseppe, that shirt is         stylin’!”                                “Grazie!”      “Prego!”
Aimlessly wandering the countryside.
And studiously following the Rick Steves guidebook.
But sadly, after 1 week…. …BOREDOM sets in.      Don’t we        have             I know,      awesome            right?? ...
But wait - what about MarcoPolo? The Silk Road? Trade  with Asia           This topic  during the       could augment Midd...
Piazza della Repubblica - Florence                                                                        Investors       ...
10 Changes To Get More Leads                    © 2012 Falconry Group, LLC. All rights reserved.   Page 14
1. Track key funnel metrics                              © 2012 Falconry Group, LLC. All rights reserved.   Page 15
2. Determine a budget for each layer of yourfunnel                               © 2012 Falconry Group, LLC. All rights re...
3. Speed up your site                        Sources: KissMetrics, Gomez.com, Akamai.com                                © ...
4. Use social proof to build trust                                     © 2012 Falconry Group, LLC. All rights reserved.   ...
5. Replace the monthly newsletter with aneducational email series                               © 2012 Falconry Group, LLC...
6. Participate in LinkedIn Answers                               © 2012 Falconry Group, LLC. All rights reserved.   Page 20
7. Monitor Twitter for potential leads                                 © 2012 Falconry Group, LLC. All rights reserved.   ...
8. Create new content with a phone call                               © 2012 Falconry Group, LLC. All rights reserved.   P...
9. Test a Facebook ad campaign                                          Source: Facebook.com                             ©...
10. Get a professional SEO audit of yoursite (or invest time to DIY)                                              Source: ...
11. (bonus!) Create accountability andsupport for lead generation  There are always 10 more things you can do to get      ...
Thank You! http://falconrygroup.com hello@falconrygroup.com http://www.twitter.com/FalconryGr http://facebook.com/Falc...
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10 simple changes you can make to get more leads online

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This Falconry Group presentation was originally given to the Seattle, Tacoma and Portland chapters of NACE (National Association of Catering and Events). The event took place on September 11, 2012 at the Alderbrook Resort in Union, WA. The opening slides are photos from a vacation to Italy in 2006. A story about this trip was used to establish context for the rest of the presentation, which begins on slide 14. For a copy of the presenters notes (four pages long - including links to additional source material) please email hello@falconrygroup.com.

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10 simple changes you can make to get more leads online

  1. 1. 10 simple changes you can maketo get more leads onlineNational Association of Catering & Events - Seattle, Tacoma, & Portland ChaptersMonthly Meeting at The Alderbrook Resort - Union, WASeptember 11, 2012
  2. 2. Traveling through Italy during a summer heat wave with the in-laws and my 16- month-old. With so much to do, what could possibly go wrong??
  3. 3. So many sights to see.
  4. 4. So many amazing meals to eat….
  5. 5. And beverages to consume.(what is the legal drinking age in Italy anyway?)
  6. 6. Exploring by foot.
  7. 7. And by rail.
  8. 8. And by boat.“Hey Giuseppe, that shirt is stylin’!” “Grazie!” “Prego!”
  9. 9. Aimlessly wandering the countryside.
  10. 10. And studiously following the Rick Steves guidebook.
  11. 11. But sadly, after 1 week…. …BOREDOM sets in. Don’t we have I know, awesome right?? food, sights, and experiences back home?
  12. 12. But wait - what about MarcoPolo? The Silk Road? Trade with Asia This topic during the could augment Middle Ages my existing and knowledge ofRenaissance? business with new knowledge I knew a little of Italy.about this. How could I learn I was reallymore while I’m curious about here? this! So much so that I paid a local expert, Paolo, to teach me about it on a personalized walking tour of Florence.
  13. 13. Piazza della Repubblica - Florence Investors bought shares In East Asia trading ventures here. Insurance against loss (piracy, etc) was sold here.Wow!! 200 Euros for 2.5 hours of Q&A on Italian history, culture, and commerce, broken down for me bya local expert, in digestible 21st century language… …the most valuable experience of my trip, by far! To get more leads, our Marketing needs to be this meaningful and memorable.
  14. 14. 10 Changes To Get More Leads © 2012 Falconry Group, LLC. All rights reserved. Page 14
  15. 15. 1. Track key funnel metrics © 2012 Falconry Group, LLC. All rights reserved. Page 15
  16. 16. 2. Determine a budget for each layer of yourfunnel © 2012 Falconry Group, LLC. All rights reserved. Page 16
  17. 17. 3. Speed up your site Sources: KissMetrics, Gomez.com, Akamai.com © 2012 Falconry Group, LLC. All rights reserved. Page 17
  18. 18. 4. Use social proof to build trust © 2012 Falconry Group, LLC. All rights reserved. Page 18
  19. 19. 5. Replace the monthly newsletter with aneducational email series © 2012 Falconry Group, LLC. All rights reserved. Page 19
  20. 20. 6. Participate in LinkedIn Answers © 2012 Falconry Group, LLC. All rights reserved. Page 20
  21. 21. 7. Monitor Twitter for potential leads © 2012 Falconry Group, LLC. All rights reserved. Page 21
  22. 22. 8. Create new content with a phone call © 2012 Falconry Group, LLC. All rights reserved. Page 22
  23. 23. 9. Test a Facebook ad campaign Source: Facebook.com © 2012 Falconry Group, LLC. All rights reserved. Page 23
  24. 24. 10. Get a professional SEO audit of yoursite (or invest time to DIY) Source: seolair.com © 2012 Falconry Group, LLC. All rights reserved. Page 24
  25. 25. 11. (bonus!) Create accountability andsupport for lead generation There are always 10 more things you can do to get more leads and book more deals Leads are a leading indicator of revenue, profit, and growth CEO visibility ensures continuous focus & improvement Acquire or develop the expertise needed to win! © 2012 Falconry Group, LLC. All rights reserved. Page 25
  26. 26. Thank You! http://falconrygroup.com hello@falconrygroup.com http://www.twitter.com/FalconryGr http://facebook.com/FalconryGroup +1.206.701.7151 © 2012 Falconry Group, LLC. All rights reserved. Page 26

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