Online Media Strategy                      &           Reputation Management                                              ...
ECelticSEO - Rise Above The Rest                                  Table of Contents1. INTRODUCTION                        ...
ECelticSEO - Rise Above The RestBANNER ADS:                                                                               ...
ECelticSEO - Rise Above The RestHOTEL PROJECTS                                                                            ...
ECelticSEO - Rise Above The Rest 1. IntroductioneCeltic are grateful to Mr. Ardhendu Kumar Bose for inviting us to submit ...
ECelticSEO - Rise Above The Rest 2. Why eCeltic?eCeltic is one of the leading internet marketing companies in Kolkata. Ove...
ECelticSEO - Rise Above The Rest 3. Understanding of Current SituationBackgroundRose Valley wants to be the leader in diff...
ECelticSEO - Rise Above The Restresults appearing when searching for Rose Valley that may give a bad impression to the onl...
ECelticSEO - Rise Above The RestFilm Industry Global PresenceGoogle Visitor Log According to “Bengali Film” industry.Propo...
ECelticSEO - Rise Above The RestRegional Interest of “Bengali Film Industry” & Its Business region:-On the above Regional ...
ECelticSEO - Rise Above The RestCompetitors present in Google Local ListingSocial Media Presence of Rose ValleyWe have sea...
ECelticSEO - Rise Above The RestUnder Standing of Marketing StrategyRose Valley spends a significant amount of money for m...
ECelticSEO - Rise Above The Rest 4. Suggested Scope of WorkeCeltic as a partner agency of Rose Valley wants to develop dom...
ECelticSEO - Rise Above The RestHere is the Structure of development:Proposal for an Online Marketing Strategy | Rose Vall...
ECelticSEO - Rise Above The RestWhy is the user on your website?The design or redesign of any website should start with an...
ECelticSEO - Rise Above The RestEnter occupancy and number of rooms at the startInsurance PortalFor the insurance arm of R...
ECelticSEO - Rise Above The Rest 5. Proposed Marketing Strategy for Rose ValleySocial Media OptimizationThe key to a succe...
ECelticSEO - Rise Above The RestLists of Activities which includes Social Media Optimization for Client       Profile Cre...
ECelticSEO - Rise Above The RestGeneral Measures for Reputation ManagementeCeltic will improve how others think about your...
ECelticSEO - Rise Above The RestPay Per Click ROI MeasureseCeltic will ensure that management of your Pay per Click Campai...
ECelticSEO - Rise Above The RestThese ads are shown on the prime position of their website where any visitor would definit...
ECelticSEO - Rise Above The RestLead Generation Through Registration or SignupUsability of pop-ups advertisementFrom here ...
ECelticSEO - Rise Above The RestInstant user feedback driven advertisementHeader banner advertisement into Top targeted we...
ECelticSEO - Rise Above The Rest       Free Trial/OfferProposal for an Online Marketing Strategy | Rose Valley | Confident...
ECelticSEO - Rise Above The RestSide wide banner ads with different types for attract visitors online.Proposal for an Onli...
ECelticSEO - Rise Above The RestClassified AdvertisementIt’s a another digital marketing platform where we will get direct...
ECelticSEO - Rise Above The RestSearch Engine OptimisationSearch Engine Optimization is the process of improving the volum...
ECelticSEO - Rise Above The Rest         Hotels in Mandarmani                                 Hotels in Digha          Hot...
ECelticSEO - Rise Above The Rest      Rich Graphic Designs      URL Tracking      Easy to Unsubscribe      Tracking Co...
ECelticSEO - Rise Above The Rest 6. Why Online Marketing is taking Over Other MediaTraditional Print, Radio and TV media i...
ECelticSEO - Rise Above The RestEven with all this cost you are never sure how many readers/viewers is actually becoming y...
ECelticSEO - Rise Above The Rest      How many people actually booked from an ad campaign      How many people are enqui...
ECelticSEO - Rise Above The Rest         7. Estimated Budget and Mile StonesWeb Marketing & Search Engine Optimisation tak...
ECelticSEO - Rise Above The Rest                    Increase in total sales ( would be decided in initial goal setting me...
ECelticSEO - Rise Above The Rest 8. Company informationPeopleeCeltic’s mission is to help our clients to achieve their onl...
ECelticSEO - Rise Above The Restand experience in applying modern business management concept in Business. He has enoughkn...
ECelticSEO - Rise Above The Restexpertise lies with managing and coordinating teams. He has a tremendous ability to delive...
ECelticSEO - Rise Above The ResteCeltic TeamBrian MartinDesignation: Business development manager and web Digital marketin...
ECelticSEO - Rise Above The RestPartha GuraiDesignation: Head of affiliate marketingEmail: partha@ecelticseo.comSandip Sah...
ECelticSEO - Rise Above The Rest 9. Previous ExperienceHotel ProjectsReputation Management for Jury’s InRequirmentTo remov...
ECelticSEO - Rise Above The RestReputation Management of Hotel TitanRequirement To remove bad reviews from SERP results of...
ECelticSEO - Rise Above The RestBusiness Challenge:Generate online sales leads in the competitive market and look into mor...
ECelticSEO - Rise Above The RestProposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page ...
ECelticSEO - Rise Above The RestExample 2:Got our client listed into top Destination guide portals to give perfect guide t...
ECelticSEO - Rise Above The RestExample 4:Global presence with reach media, which will convert 60% traffic/visitors to the...
ECelticSEO - Rise Above The RestTravel ProjectsClient: TerracurveBusiness Challenge:Achieve the ‘be all and end all’ tag i...
ECelticSEO - Rise Above The Restwas the focal point for the company and so retaining possible deflecting customers was ake...
ECelticSEO - Rise Above The RestClient: Green life Insurance Broking Private LimitedBusiness Challenge/Benefit of Clients:...
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  1. 1. Online Media Strategy & Reputation Management For From Version: 1.0 Date: 1st May, 2011 Place: Kolkata Client: Rose Valley Doc Reference No: RV/2011/05/09This proposal is solely for the use of the client’s personnel. No part of it may be circulated, quoted orreproduced for distribution outside the client organisation without prior written approval from eCelticconsulting services private Limited
  2. 2. ECelticSEO - Rise Above The Rest Table of Contents1. INTRODUCTION 5PROJECT CONTACT DETAILS: 5ECELTIC: 5ROSE VALLEY: 52. WHY ECELTIC? 63. UNDERSTANDING OF CURRENT SITUATION 7BACKGROUND 7TARGET AUDIENCES 7ONLINE PRESENCE 7COMPETITOR ANALYSIS 8HOTEL & RESORTS 8FILM INDUSTRY GLOBAL PRESENCE 9UNDER STANDING OF MARKETING STRATEGY 124. SUGGESTED SCOPE OF WORK 13MAIN DELIVERABLES FROM ECELTIC 13ONLINE STRATEGY FOR OTHER GROUP ACTIVITIES 13NEW WEBSITES FOR ROSE VALLEY GROUPS 13COMPLETE E-COMMERCE SOLUTION 15INSURANCE PORTAL 165. PROPOSED MARKETING STRATEGY FOR ROSE VALLEY 17SOCIAL MEDIA OPTIMIZATION 17BENEFITS OF USING SOCIAL MEDIA 17HOW SOCIAL MEDIA WILL BE USED FOR ROSE VALLEY 17STEPS ECELTIC WILL FOLLOW FOR IMPLEMENTING ROSE VALLEY’S SOCIAL NETWORK PLAN 17LISTS OF ACTIVITIES WHICH INCLUDES SOCIAL MEDIA OPTIMIZATION FOR CLIENT 18REPUTATION MANAGEMENT 18GENERAL MEASURES FOR REPUTATION MANAGEMENT 19CONTENT GENERATION & ISSUE AWARENESS 19INCREASE RELEVANT VISITORS TRAFFIC & PAGE RANKINGS 19DISCUSSION POSITING: 19ARTICLE SUBMISSION: 19PAY PER CLICK ADVERTISEMENT & AFFILIATE MARKETING 19STEPS ECELTIC FOLLOW TO IMPROVE YOUR ROI 20BENEFITS OF USING ONLINE BANNER AND TEXT ADS: 20AFFILIATE MARKETING SITES 20Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 2 of 48
  3. 3. ECelticSEO - Rise Above The RestBANNER ADS: 20LEAD GENERATION THROUGH REGISTRATION OR SIGNUP 22USABILITY OF POP-UPS ADVERTISEMENT 22INSTANT USER FEEDBACK DRIVEN ADVERTISEMENT 23HEADER BANNER ADVERTISEMENT INTO TOP TARGETED WEBSITES: 23FREE TRIAL/OFFER 24SIDE WIDE BANNER ADS WITH DIFFERENT TYPES FOR ATTRACT VISITORS ONLINE. 25CLASSIFIED ADVERTISEMENT 26LOCAL LISTING 26SEARCH ENGINE OPTIMISATION 27WHY USE SEARCH ENGINE OPTIMIZATION 27SUGGESTED SEO KEYWORDS: 27ACTIVITIES FIRST QUARTER 28OFF PAGE OPTIMIZATION 28EMAIL MARKETING 28STEPS TO ENSURE THE EMAIL DELIVERY 286. WHY ONLINE MARKETING IS TAKING OVER OTHER MEDIA 30PRINT MEDIA 30ANANDABAZAR PATRIKA 30SANANDA 30TIMES OF INDIA 30TV CHANNELS 30STAR ANANDA 30WHY WEB MARKETING IS BETTER THAN PRINT MEDIA? 31INTERNET USER’S STATISTICS 31TRACK YOUR ROI AND KNOW YOUR CUSTOMER BETTER – 317. ESTIMATED BUDGET AND MILE STONES 338. OUR PROJECT MANAGEMENT AND EXECUTION APPROACH 34OPERATIONS PROCESS OVERVIEW 34PROJECT PLANNING AND MANAGEMENT 34DETAILED ANALYSIS & PROJECT BENCHMARKING 348. COMPANY INFORMATION 35PEOPLE 35SUBIR MUKHERJEE (DIRECTOR) 35SUVENDU JANA (CEO) 35NIRMALYA SENGUPTA (CTO) 36PROJECT MANAGEMENT TEAM 369. PREVIOUS EXPERIENCE 40Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 3 of 48
  4. 4. ECelticSEO - Rise Above The RestHOTEL PROJECTS 40REPUTATION MANAGEMENT FOR JURY’S IN 40REPUTATION MANAGEMENT OF HOTEL TITAN 41CLIENT: HILTON GARDEN INN 41REX RESORTS 42TRAVEL PROJECTS 46CLIENT: TERRACURVE 46CLIENT: HOTEL PLANNER 46CLIENT : VIRTUAL TOURIST 47CLIENT: GREEN LIFE INSURANCE BROKING PRIVATE LIMITED 48Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 4 of 48
  5. 5. ECelticSEO - Rise Above The Rest 1. IntroductioneCeltic are grateful to Mr. Ardhendu Kumar Bose for inviting us to submit our proposal for theproject to provide online marketing support for getting best ROI.The goal of this project is to create more potential customers through our online marketing servicesand generate high revenue along with creating a strong and vibrant brand among the emergingaffluent Indian population.We have proven experience in delivering the best online marketing services that have achieved greatROI for the organisations we have served. We continually strive to be better by – • Exceeding our customers’ expectations in level of service provided • Always meeting agreed delivery timescales • Delivering the most flexible and risk free solutionIn this document we have provided an outline of the various processes involved in the execution ofthe project and a general outline on our costs. This document also elaborates the projectmanagement approach, mutual expectations, and plan of execution.Project Contact Details:eCeltic:Contact Name: Gopal Das, Web Marketing Account ManagerP: +91-33-23576344 M: +91-9038529354 F: +91-33-23576352 E-mail: gopal@ecelticseo.comContact Name: Sudip Deb, Business Development ManagerP: +91-33-23576344 M: +91-97-48622560 F: +91-33-23576352 E-mail: sudip@ecelticseo.comCompany Name: eCeltic Consulting Services (P) LimitedAddress: 1st Floor, SDF Building, Saltlake Sec V, Kolkata - 700091, India.Rose Valley:Contact Name: Ardhendu Kumar BoseCompany Name: Rose Valley Group of companiesAddress: Godrej Waterside Tower-1, 2nd Floor, Plot-5, Block-DP, Sector-V, Kolkata-700091P: +91-33-4025-4025/4444, E-mail: ardhendu.bose@rosevalleyindia.comProposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 5 of 48
  6. 6. ECelticSEO - Rise Above The Rest 2. Why eCeltic?eCeltic is one of the leading internet marketing companies in Kolkata. Over the last decade we havedelivered cross platform online marketing campaigns for various industries across the globe.Through our marketing and technical expertise we create strategies for our clients to dominate theonline market place. eCeltic is going to provide an unique value proposition to Rose Valley as givenbelow.A. Local Knowledge Situated in the heart of West Bengal, eCeltic knows what the locals are talking about and how they talk about it. We know the local affinity groups, the forums and the online networks they use to express themselves. Our team has delivered successful projects for clients for changing people’s perception about things. We know how to generate opinion through online campaigns.B. Global Online Community Resources  We have approximately 12,500 webmasters in direct contact where reciprocal trust has been built up over the years  We directly own over 500 good quality web sites through which we can direct a huge number of traffic to a specific site.  We have over 25,000 bloggers in our network and we know how to create authoritative sites from scratch through the network.C. Advanced techniques We are constantly innovating and trying new web marketing techniques. Being located in Dublin and London and dealing with the international clients helps us understand global trends. We are the first company in India to successfully start the Hosted Marketing Page (HMP) concept.D. Social Media Expertise Social Media campaigns and viral marketing is one of our core strengths. Creating social applications for Facebook and other social networks, integrated campaigns with Twitter, LinkedIn and MySpace are the essence of any successful online strategy. With 1 million+ followers in our network of profiles we always deliver on our campaign objectives.Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 6 of 48
  7. 7. ECelticSEO - Rise Above The Rest 3. Understanding of Current SituationBackgroundRose Valley wants to be the leader in different sectors such as Hotel and Resort, Healthcare,Insurance, Real Estates, Publication, Media, Entertainment and FMCG etc. Their products are spreadthroughout India. Currently the main targeted markets are Hotels, Resorts and Travels sectors:Resorts:  Mandarmoni  Falakata  Lataguri  Port BlairHotels  Kolkata  Durgapur  Midnapur  Silchar  Old Digha  TarapithTarget AudiencesRose Valley hotels and resorts are very beautiful and lots of people are taking their holiday leavethere. Foreign visitors are also coming for their holiday and stay there for the quality standard andbeautiful hotels and resorts. There are a growing number of corporate offices organising theirbusiness meetings also. The main target audience is tourists and corporations second. Most aredomestic visitors but also some foreign guests too.Online PresenceThe main group websites are –  http://www.rosevalleyindia.com  http://www.rosevalleyresorts.com  http://www.rosevalleyfilms.com/The main problem with these sites is that they’re not very visible to the target audience on searchengines namely Google, Bing and Yahoo. These are potential customers actively seeking out hotelssuch as Rose Valley but because these sites are not optimised, they are not a consideration for thesearcher. In most cases, search with related keywords like – ‘Mandarmani Resort’ and it will showthe competitor sites on the top of the search results. Secondly, there are also certain non-desirableProposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 7 of 48
  8. 8. ECelticSEO - Rise Above The Restresults appearing when searching for Rose Valley that may give a bad impression to the onlinevisitor.Competitor AnalysisHotel & ResortsIf we will search in Google “Resort at Mandarmani” , you will not find our any presence of websitehttp://www.rosevalleyresorts.com. While its competitor having presence in both organic and paidGoogle listing as given below .We have also search for “Hotel in Digha” , but didn’t find any presence of Rosevalley website there.Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 8 of 48
  9. 9. ECelticSEO - Rise Above The RestFilm Industry Global PresenceGoogle Visitor Log According to “Bengali Film” industry.Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 9 of 48
  10. 10. ECelticSEO - Rise Above The RestRegional Interest of “Bengali Film Industry” & Its Business region:-On the above Regional map you can see the visitor popularity in India.Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 10 of 48
  11. 11. ECelticSEO - Rise Above The RestCompetitors present in Google Local ListingSocial Media Presence of Rose ValleyWe have searched the Global presence of Rosevalley as compared to its competitors, we can seethat its competitors doing lots of social media marketing and getting huge amount of direct orreferral visitors.Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 11 of 48
  12. 12. ECelticSEO - Rise Above The RestUnder Standing of Marketing StrategyRose Valley spends a significant amount of money for marketing the group through traditional TV &print media. However it is time to evaluate if there is any other option available for better ROI andBranding. Nowadays young affluent people are using internet for finding information andconvenience for their decision making process. We feel it is a right time that the corporate identityand communication strategy should be empowered with a strong online strategy to capture theattention of the growing online user base. Online channels are the most suitable media form forcustomer acquisition in the sectors Rose Valley is operating in now.Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 12 of 48
  13. 13. ECelticSEO - Rise Above The Rest 4. Suggested Scope of WorkeCeltic as a partner agency of Rose Valley wants to develop dominant web presence with theultimate target is to in achieving more ROI through online marketing and search engine optimisation.Main deliverables from eCeltic  Whenever people search with related keywords, their website will be visible in top positions across different search engine results (e.g.: Google, Yahoo, Bing etc)  Make the Rose Valley Brand stronger in the Indian market to enhance the trust of the consumers; creating mini sites and updating the current sites  Accumulate good reviews from the authoritative and leading sites about various Rose Valley group activities  Strong and engaging Social Media Presence  Generating more followers, friends and subscribers through various social networking sites  Online reputation management for the Rose Valley, minimising any negative mentions ensuring a positive impression through blogs, article submissions, press releases and forum comments  Overall our main target is to increase sales and help them generate more revenue through various online channels  Regular project communication and detailed reporting of the achieved goals  Strong project management ensuring completion of targets on time  End of month progress and lead generation reportOnline Strategy for Other Group ActivitiesNew Websites for Rose valley GroupsWe will develop on Rose valley corporate domain, Hotel & Resorts, Travel and rest of domains wilstart after completion those projects done. We will give profession looks and functionality. Beforeadding any final design and functions our team will inform you .Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 13 of 48
  14. 14. ECelticSEO - Rise Above The RestHere is the Structure of development:Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 14 of 48
  15. 15. ECelticSEO - Rise Above The RestWhy is the user on your website?The design or redesign of any website should start with an analysis of existing and prospectiveusers. A key aspect to consider is why the user has chosen to visit the website on that occasion –referred to as a site visit goal.This report considers users who are on a website for one of the following two reasons:• to gather information – looking for information such as hotel amenities, or the rates and roomavailability on a known stay date etc. in order to eventually make a reservation (comparisonshopping)• to make a reservationThere are other reasons for visiting a website – for example to make a customer service enquiry,to cancel or modify a reservation, to check the level of a users loyalty card points – but thisreport addresses the user goals of information-gathering and reservation-making.What is a booking process?A booking process determines how the user navigates through a series of sequential phases in anonline hotel reservation.For example, a user may: 1. Enter required city and stay-date 2. Review options from available hotels, rooms, and rates 3. Select a suitable hotel, room, and rate 4. Enter guest and payment details 5. Confirm reservationProposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 15 of 48
  16. 16. ECelticSEO - Rise Above The RestEnter occupancy and number of rooms at the startInsurance PortalFor the insurance arm of Rose Valley a new online lead generation portal could be designed anddeveloped for new customer acquisition. This is one of the latest trend in the industry as you can seefrom the website for all the insurance companies as well as the intermediaries like –http://www.policybazaar.com/http://www.insurancemall.inhttp://www.apnapaisa.comProposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 16 of 48
  17. 17. ECelticSEO - Rise Above The Rest 5. Proposed Marketing Strategy for Rose ValleySocial Media OptimizationThe key to a successful Social Media campaign for Rose Valley is not about reaching a mass audienceand blasting various messages. It would be more about reaching the influencers, developingrelationships, and having a conversation that will generate long term benefits through theiradvocacy of the brand.Benefits of Using Social Media  66% of the Global Internet population visit Social Networks and mostly all young decision makers  Time spent on social networks is growing at 3X of the overall Internet rate  Undisputedly the best online medium to build up solid brand awareness  Acts as word of mouth  Two way communication activities  Platform to Interact with your target audience  One of the most effective mediums to generate quality leadsHow Social Media will be used for Rose Valley  We will listen to Rose Valley’s audience  We will engage with your audience  We will provide relevant information  We will create a vibrant online Rose Valley community  We will measure the results and take action accordinglySteps eCeltic will follow for Implementing Rose Valley’s Social Network Plan  Listening & Learning :  Start monitoring what customers are saying about Product or brands and using this information to support your Marketing Goals. eCeltic will be testing different social media tactics and finding out what works best for Rose Valley.  Engaging, Build Relationship & Create Awareness:  eCeltic on behalf of Rose Valley will interact with key audience though social media channels like Facebook, Twitter etc. in order to build awareness for Rose Valley. It will increase visibility in the right areas and stick in the minds of others through active interactions on many different levels.Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 17 of 48
  18. 18. ECelticSEO - Rise Above The RestLists of Activities which includes Social Media Optimization for Client  Profile Creation: Profile creation on social networking websites, each profile will be having a related blog associated with them. The profiles will be created on sites like:  Faceook.com  Linkedin.com  Twitter.com  These profiles will be as real as far as possible – These profiles will build friends communities and will talk about (USP and Services offered by Rose Valley)  USP: Two international gateways resulting in uninterrupted connection.  Plans catering to all kind of Audiences.  Some blogs created by these profiles will send links to landing pages for the services.  Blog Promotion: Blogs will be promoted on Social Media & Bookmarking sites. Example: E- blogger  Groups Creation: Independent groups will be created on sites like:  Facebook.com  Orkut.com  Twitter.comReputation ManagementNegative feedback, bad postings, and bad comments can really hamper the reputation of any largeorganisation. It can ruin a good corporate image that has been built up for years. We found a lot ofnegative feedback regarding Rose Valley on the web. We can suppress these negative commentsfrom coming in the top and decrease their visibility.If you search by “Rose valley mandarmani resorts good service reviews” you can see this bad reviewin first place in Google.com. Just imagine the impact this would have on the potential customers.Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 18 of 48
  19. 19. ECelticSEO - Rise Above The RestGeneral Measures for Reputation ManagementeCeltic will improve how others think about your organization and will respond directly to thefeedback through online channels. You may also want to improve the company image as an expertby being consistently involved in discussions of topics or aggregating information that are relevantfor your organization.Content Generation & Issue Awareness  eCeltic will encourage your audience to create content about services and share it with others and persuade fans to talk about your issues to others (word of mouth).  New Blogs and new sites will be created  Forums and our network of sites will be used for posting new commentsIncrease Relevant Visitors Traffic & Page Rankings  eCeltic will be using social media tactics to drive traffic to the landing pages (Service Specific) which helps in improving search engine ranking for your website.Discussion Positing:  eCeltic will be posting discussion related to your services. Example: answers.yahoo.comArticle Submission:  eCeltic will be submitting articles daily on 100 top articles submission sites. These articles will be covering topics about Rose Valley services. By having a lot of people read such articles from your organization, we will make the company popular.  Press Release: eCeltic will submit Press Release as and when it is done on 100 top PR sites.  Review Sites: eCeltic will post relevant reviews on top influential sitesPay per Click Advertisement & Affiliate MarketingAs far as Rose Valley’s competitive market is concerned we find 4 scopes in the field of PaidNetworks. Those are Text Ads in Google Search Network & Other Search Partners, Image Ads, andBanners & Video Ads.Banner Ads & Video Ads are very important in terms of branding. Brand awareness can be createdby running banner ads and video ads on most popular websites in India through which we cangenerate traffic to the landing pages. Example: Economic Times.Pay Per Click – Text AdsText Ads are very powerful media for your organization. If a user clicks on our Ads that we haveplaced in front of them, then the user directly reach to a landing page and this will help in leadgeneration through Google & Partner Network.Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 19 of 48
  20. 20. ECelticSEO - Rise Above The RestPay Per Click ROI MeasureseCeltic will ensure that management of your Pay per Click Campaign requirements is aligned withyour Marketing Goals resulting in a robust ROI. Our detailed ROI marketing measurement stepsenable us to meet requirements of yours.Steps eCeltic follow to improve your ROI  Creation Of Landing Pages – Product Specific  Effective CPC (Cost Per Click)  Lead Generation Techniques  Keeping a close eye on Ad Performance  Checking Footfalls versus Genuine Clicks  Continual Tracking of Conversion Rate  Focused Spending on Advertising Budget  Demographic & Geographic understanding of student behaviour  Monitoring direct response rate and admission levelsGoogle Adwords would be the most important tool in generating quality leads for Rose Valleybecause this entail pull advertising rather than pushing your ads to the customers. In other words,people who are searching for services you provide would be shown the ads.Facebook Ads are another area where specific users would be targeted for Rose Valley. Qualityleads will be acquired by filtering users by age, gender, location and interest. Your ads would beplaced right in front of those looking for services similar to what you provide.Benefits of using online banner and Text ads:  Ability to Target Locations  Ability to Target Demographics  Ability to Target Placements (On which websites ads should show upon)  Ability to Test and Optimize various ads, keywords and finally come up with better performing campaign  Transparency on where your budget is being spent and what you are getting back. You not only see how many clicks and conversions did you get out of your budget but also can witness which slogan, which tag line and which picture is generating revenue for you.Affiliate Marketing SitesDifferent affiliate marketing strategy and multi-level marketing options will be used to generatebetter ROI.Banner Ads:Banner Ads is a specific segment wherein your ads are shown on websites that are not on GoogleContent Network (For Example: facebook.com, yahoo.com, rediff.com etc.)Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 20 of 48
  21. 21. ECelticSEO - Rise Above The RestThese ads are shown on the prime position of their website where any visitor would definitely havea look at the ads, you would then be charged when any interested party clicks on them.The figure below shows how a banner advertising system works. In this example, a companycreates and submits a small banner ad to a banner advertising network and selects location,time and category as the ad promotion criteria. The banner advertising network submitsthese ads to multiple web sites that have agreed to be part of the banner advertisingnetwork and keeps track of the transmission, selection and response to these ads. The website system operators insert the banner ads on their web pages in specific locations.Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 21 of 48
  22. 22. ECelticSEO - Rise Above The RestLead Generation Through Registration or SignupUsability of pop-ups advertisementFrom here user will directly get interred into the website and also retrieve his/her requiredinformation.Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 22 of 48
  23. 23. ECelticSEO - Rise Above The RestInstant user feedback driven advertisementHeader banner advertisement into Top targeted websites:It’s a most demanded event because according to human point of view visitors first view willbe on the top of the page and that would be beneficial to the client.Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 23 of 48
  24. 24. ECelticSEO - Rise Above The Rest Free Trial/OfferProposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 24 of 48
  25. 25. ECelticSEO - Rise Above The RestSide wide banner ads with different types for attract visitors online.Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 25 of 48
  26. 26. ECelticSEO - Rise Above The RestClassified AdvertisementIt’s a another digital marketing platform where we will get direct visitors through businesslisting of those targeted websitesOn the above the top targeted classified web portals are listed, we will publish yourbusiness listings into it.Local ListingThe map that you occasionally see right at the top of Google’s search results is the Local BusinessListings. These lists tend to show upon services where regional modifiers are used as part of the keyterms, i.e. “hotel in Mandarmoni” The prime positioning of listing on Google’s result page meansthat if you’re focusing on a particular location for services the local business listing would really beprioritised in your SEO Programme.Google’s Local Listing are technically separate to organic SEO, yet rely largely on the same basic rulesfor success, vital being the use of good relevant content. Listings are created through GoogleAdwords with options to add a brief description and all the important location which is highlightedon the result map. It’s so quick to set up, and depending on type of institute you are running, thebenefit can be incredible.Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 26 of 48
  27. 27. ECelticSEO - Rise Above The RestSearch Engine OptimisationSearch Engine Optimization is the process of improving the volume and quality of traffic to a websitefrom search engine via “natural listing” search results. Optimizing a website primarily involvesediting its content and HTML coding to increase its relevance to specific keywords and removebarriers to indexing activities of search engines.Why Use Search Engine OptimizationThere are 5 main reasons as to why companies should be looking towards implementing a SearchEngine Optimization (SEO) strategy, all of which serve to deliver an effective alternative totraditional marketing methods with targeted and measurable results.  Increased traffic & Conversion rates  Reduction in costs  Increased brand awareness  Increased browser and client satisfaction  Complements traditional marketing campaignsIn order to implement SEO we need to finalize relevant keywords. So find below some relevantkeywords with rational traffic for your reputed institute. We can surely entertain any requestsregarding keywords for your personal projects from time to time.We work on commitment basis to rank at 70% of the keywords on the first page of Google beforethe end of 9-12 MonthsSuggested SEO Keywords: Mandarmani resort Mandarmani beach resortProposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 27 of 48
  28. 28. ECelticSEO - Rise Above The Rest Hotels in Mandarmani Hotels in Digha Hotels in portblair Best hotel in DighaActivities First Quarter  Initial Site & Target Audience Analysis  Search Engine Friendliness Analysis  Competitive Analysis  Ranking Analysis  Meta Optimization & Content Optimization  Site Code Optimization  Submission of Home Page to major Search Engines & Directories  Sitemap Creation  Google Analytics & Google webmaster creation & IntegrationOff Page Optimization  Link Exchange  Article Submission  Social Bookmarking  Forum Posting, Yahoo Answers  Directory Submission  Social Page Creation  Classifieds Submission  Press Release Submission  RSS Feed SubmissionDetail monthly plan would be produced before project executionEmail MarketingEmail Marketing is said to be the best online medium to retain current customers. And it’s wellknown that continuing with current customers is much cheaper and profitable than acquiring newones. Even Email Marketing can be used as a marketing tool to acquire new business.We follow certain steps to ensure that your email gets delivered in the inbox of your prospect,rather than the junk folder.Steps to ensure the Email Delivery:  Quarantine the Database  Hard Bounce  Soft Bounce  Create HTML TemplatesProposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 28 of 48
  29. 29. ECelticSEO - Rise Above The Rest  Rich Graphic Designs  URL Tracking  Easy to Unsubscribe  Tracking Codes  CAN SPAM Compliant  Printable Coupons which when provided by subscribers at the time of registrations, would be awarded by certain discounts.  Links to your websitesA separate database would be created for those who respond positively to the emails that we sendto them. Then next level information would be shared with them, keeping things in mind whatservices they clicked upon or focus more upon to carry forward the conversation with yourcustomers.Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 29 of 48
  30. 30. ECelticSEO - Rise Above The Rest 6. Why Online Marketing is taking Over Other MediaTraditional Print, Radio and TV media is very good for ‘Local’ branding and has its own merits. Theonly issue with this traditional form of marketing is there is no direct measure available for return ofinvestment. Also someone needs to pay a premium price or investment in putting their ads in theseplacesIf we take an example of Print Magazine –Print MediaAnandabazar PatrikaCirculation  Print Circulation - weekdays: 1,120,420  Print circulation – Sunday: 1,627,062Cost  Anandabazar Patrika Full Page Ad – 25 lakhs per day and more for whole West BengalSanandaCirculation  Monthly Circulation: 30,000  Mostly women subscriberCost  Sananda Magazine Full Page Ad – 1 lakhTimes of IndiaAverage paid Sunday circulation is 10,19,388 and Monday - Friday circulation is 7,23,181TV ChannelsStar AnandaAverage No of Viewers: 430,00,000TV ad production cost – 4 to 6 LakhsDepending on the time and program the cost varies. Star Ananda charges Rs 4000 per 10 secondeach time the ads are showing on the TV. General Ad lengths are 20 -30 seconds and the ads needsto be showed various times during the day/month. In general you need to give 5Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 30 of 48
  31. 31. ECelticSEO - Rise Above The RestEven with all this cost you are never sure how many readers/viewers is actually becoming yourcustomer.Why Web Marketing Is Better than Print Media?  Ads are interactive  In the same place, you can place multiple ads with different caption, colour, image for different user group  You can update the ads immediately with user input  Your company displayed 24 hours a day, 7 days a week, 12 months a year in any part of the World. While in newspaper your ad will be gone next day  Online media is going to overcome print media (http://www.pwc.com/gx/en/press- room/2010/E-and-M-players-seek-new-roles-digital-value-chain.jhtml)Internet user’s statisticsIn India now there are almost 100 million usersTrack your ROI and know your customer better –  We can tell you how many user are coming to your sites, % increase per day/week/month  From which localities those users are coming, their behaviour  From which sites these users are coming , what keyword/search term they are using  How long people are staying on the site  Where on the page people are clicking  What is the bouncing rata  % of people clicking on an adProposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 31 of 48
  32. 32. ECelticSEO - Rise Above The Rest  How many people actually booked from an ad campaign  How many people are enquiring on the result of a ad  How many user are coming repeatedlyProposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 32 of 48
  33. 33. ECelticSEO - Rise Above The Rest 7. Estimated Budget and Mile StonesWeb Marketing & Search Engine Optimisation takes time to show its result. We usually executeplans of six months with monthly progress meeting where we show the improvement from theinitial bench mark phase. In General there is not much difference noticed in the first couple ofmonths but from the third month, we can see steady improvement.We propose that Rose Valley Group might need to spend at least 25 % of their total marketingbudget online. Following activities should be carried out –  Development exiting sites( Rose valley Group site, Hotel & Resorts and Travel is our first preference than client request we will start work on other sectors)  PPC campaign of Rs 1,00,000 every month for hotel, resort and travel.  Banner and Rich Media ads of Rs 1,00,000 per month.  Reputation Management, SEO & Social Media - Rs 1,50,000 Per month  Developing mini sites & improving existing sites – this will vary case to case basisThe above figures are ball park estimates for the whole group activities. It could be modifieddepending on the budget Rose Valley wants to allocate in different areas. Higher budget will bringbetter result and more customer acquisition.Detail monthly goals will be set after initial discussion with the management and before starting theproject. The following would be done within first six months –  In general 10% increase in monthly visitor volume from 2nd month. Ongoing visitor increase rate in general will be 3% – 5% per month from then on.  20,000 – 25,000 followers in social networks after first six months  Removing most of the existing non favourable remarks from coming in the first page of Google search  New good remarks would be coming up in the first couple of pages when some search with Rose Valley  Ranking in the first page of Google and other search engines with the agreed keywords  Increase in hotel booking ( would be decided in initial goal setting meeting)Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 33 of 48
  34. 34. ECelticSEO - Rise Above The Rest  Increase in total sales ( would be decided in initial goal setting meeting)  Online Lead Generation 8. Our Project Management and Execution ApproachOperations Process OverviewWe understand the needs of Rose Valley from working with similar high profile clients in previousprojects and know the best practices that Rose Valley expects in operation, consistency of delivery,and support. So throughout our project execution we will have the operational objectives of:• On-time project completion• Meeting our targets per month• Increase target visitors and their business by converting visitors to customers.Project Planning and ManagementWhile a project is being executed, eCeltic follows a set of documentation, project developmentmethodology and testing techniques. We utilize different tools and utilities to produce thedocumentation like HTML help, Visio and different utilities of MS-Office. We use e-Collab toenumerate the work breakdown structure, for resource allocation, for milestone-based projectscheduling, collaboration and progress tracking.Monthly reports of the project will be provided, which will give details of each and every aspect ofthe project. However, any problems or issues will be communicated directly by the project managerto the Halpern Cowan contact person and not left until the monthly report is published.Please see our online collaboration tool given below for more detail.Detailed Analysis & Project BenchmarkingThis involves the study of project requirements. Documented inputs provided by the client andtechnical resources collected during project estimation phase are passed on to the project team. Theproject manager’s understanding is transferred to the project team through a series of knowledgetransfer meetings.Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 34 of 48
  35. 35. ECelticSEO - Rise Above The Rest 8. Company informationPeopleeCeltic’s mission is to help our clients to achieve their online business target. Over the years thecompany has been in existence, a wealth of experience and expertise has been developed throughnumerous project deployments, from what was already a very strong base (the company was foundedby a group of well established IT consultants). Through an organic development of quality proceduresand operational expertise, we have developed the capacity to successfully deploy very large projectsas well small ones. Our business continues to grow.Our employees have proved themselves to be extremely reliable and dependable throughout variousprojects in the past. We have a very low rate of absenteeism, which is testament to the commitmentand strength of our project team.Subir Mukherjee (Director) A serial entrepreneur with ten years of multinational working experience across the globe with specialization in business analysis, software, internet & mobile technology based company build up. Subir worked in different companies in Asia & Europe and understands the consumer expectation and behaviour of the different countries.Previously he worked in PriceWaterHouse Coopers (PWC), America Online and other fortune 500companies as a software & business analyst.Subir has a Masters degree in computer applications from Shibpur BE College and has a B.Sc honorsdegree in Mathematics from St. Xavier’s College, Kolkata. He started e-Celtic in 2002. Now e-Celticis a successful multi-national software company with head office in Ireland and development centrein India. e-Celtic also has a consulting operation in Durgapur. He acts as the director of e-Celticgroups of companies. www.eceltic.ie, www.ecelticseo.com, www.ecelticdocs.com.Suvendu Jana (CEO)Having more than 22 years of experience and vast knowledge in IT fields he consistently performedin delivering assignments of different magnitudes to clients and contributing to their business. Heenjoys thinking ‘out of the box’ and endeavour to inspire team mates to stretch themselves as muchas they can, thus increasing productivity. He has vast knowledge of handling the overseas customersProposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 35 of 48
  36. 36. ECelticSEO - Rise Above The Restand experience in applying modern business management concept in Business. He has enoughknowledge of implementation on Web Platform like, MySql, PHP, Java Script, Apache, HTML, IIS,ASP.NET, AJAX, Relational DBMS like Oracle, SQL Server, Sybase, Informix, and in Java, JSP, EntityBean, Session Bean, and DB2-400, CL-400, RPG-400, SQL-400 etc.Nirmalya Sengupta (CTO)Nirmalya is the technical director of our offshore team, managing the overall architecture andengineering of the project. Having 8 years experience in Object Oriented Programming, Javatechnology, MySql, Oracle and advanced knowledge in Microsoft technologies he is also responsiblefor leading the development team. He has vast knowledge of developing different applications onJava, Servlet, JSP, Spring, Oracle, and MySql. He analyses, designs, develops, implements workflowapplications with all other duties to automate internal processes. He manages the processcompliance for all SDLC phases, interacts with Users and Team and prepares Analysis Reports andRequirement Specifications.Project Management TeamSantanu Brahma: Project Manager of Programming and DesignSantanu Brahma is the young and dynamic Project Manager of Programming and Designing ateCeltic. With over five years of experience in the industry he has honed his programming anddesigning skills meticulously. He started out with Olexa Interactive in 2007 and slowly made his waythrough all along learning and increasing his experience.His experience in the programming industry molded him not only into a wonderful designer andprogrammer but also brought out the latent managerial skills within him. The in-depth industryknowledge and experience that he has acquired over the years has given him the capability ofhandling multiple projects simultaneously and executing them with utmost accuracy. Hisenthusiastic nature and eagerness to learn new things enables him to think out-of-the-box and comeout with unique solutions.Santanu is a decisive, action-oriented and results focused professional who is driven by newchallenges, he is truly an indispensible part of eCeltic.He will tracking all times on Rose valley projects and if require anything will discuss withGopal Das: Web Marketing Account ManagerGopal Das has completed his Master degree in Computer Application & IT Services, after which hehas worked for over a six years in the Indian IT industry working for both the solution providers andthe end-users. Having seen both sides of the coin he can deeply appreciate the need forunderstanding a business inside out before implementing solutions. Analytical skills apart, hisProposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 36 of 48
  37. 37. ECelticSEO - Rise Above The Restexpertise lies with managing and coordinating teams. He has a tremendous ability to deliver. Heconstantly ensures that the project is delivered exceeding the client’s expectations and on-time.Gopal’s background is very technical and brings to the table a wealth of knowledge in informationsystems that help him understand the technicalities while using his communication skills to addressthe project team and transfer knowledge.Gopal Das will keep regular communication throughout the project with the eCeltic team and RoseValley. Internal communications will be channel through our e-Collab project management tool,which can also be accessed by Rose valley to assess the status and activities of the project.Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 37 of 48
  38. 38. ECelticSEO - Rise Above The ResteCeltic TeamBrian MartinDesignation: Business development manager and web Digital marketing consultantEmail: brian@eceltic.ieMario MarchettiDesignation: Project managerEmail: mario@eceltic.ieShreyashi halderDesignation: Senior Web programmerEmail: shreyashi@eceltic.ieSaheli DeyDesignation: Senior Web DesignerEmail: shreyashi@eceltic.ieRanjan PaulDesignation: Senior social media analystEmail: ranjan@ecelticseo.comRoshni MukherjeeDesignation: SEO specialistEmail: roshni@ecelticseo.comSoham ChowdhuryDesignation: Senior digital marketing consultantEmail: soham@ecelticseo.comSubhendu DasDesignation: SMO analystEmail: subhendu@ecelticseo.comProposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 38 of 48
  39. 39. ECelticSEO - Rise Above The RestPartha GuraiDesignation: Head of affiliate marketingEmail: partha@ecelticseo.comSandip Saha RoyDesignation: Senior Digital marketing analystEmail: sandip@ecelticseo.comSanjib kumar RoyDesignation: Head of Quality controlEmail: sanjib@ecelticseo.comProposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 39 of 48
  40. 40. ECelticSEO - Rise Above The Rest 9. Previous ExperienceHotel ProjectsReputation Management for Jury’s InRequirmentTo remove bad reviews from SERP results of Google. It was found that Hotel Jury’s Inn had a numberof bad reviews when searched in popular search engines like Google which was affecting its brandmarketing. They contacted eCeltic for brand management.Our solutionOur dedicated and highly skilled team has successfully executed brand management and removed allthe bad reviews which were affecting the hotel’s brand value. eCeltic has turned the table around bygiving excellent reviews on topmost brand generating websites. We have successfully appliedcontent syndication process and the results are outstanding.Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 40 of 48
  41. 41. ECelticSEO - Rise Above The RestReputation Management of Hotel TitanRequirement To remove bad reviews from SERP results of goggle.It was found that Hotel Titan Inn had a number of bad reviews when searched in popular searchengines like Google which was affecting its brand marketing. They contacted eCeltic for brandmanagement.Our solutionOur dedicated and highly skilled team has successfully executed brand management and removed allthe bad reviews which were affecting the hotel’s brand value. eCeltic has turned the table around bygiving excellent reviews on topmost brand generating websites. We have successfully appliedcontent syndication process and the results are outstanding.Client: Hilton Garden InnProposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 41 of 48
  42. 42. ECelticSEO - Rise Above The RestBusiness Challenge:Generate online sales leads in the competitive market and look into more innovativeavenues for cost reduction and productivity enhancement.Background:Perform extensive optimization and improve traffic to the portal. A good ranking in searchengines (Google, Yahoo, Bing) within the target period.Client Feedback:“Truly, we were in distress, when e-Celtic saved our boat to fight back and emerge as the leader inthe vast ocean. In no time we sailed past competitor due to Celtic’s smart and aggressive planning tobring back customer’s faith towards our products. e-Celtic instilled confidence in us at the right hourand help us succeed.”Isabel ClareRelationship ManagerHilton Garden InnCurrently we are working on similar projects for Mission Hospital Group, DSMS Group, Hi-TechGroup and Kalinga Hospital Orrisa.Rex ResortsOur Client http://www.rexresorts.com from the travel sector also but competing in differentmarkets. If we look at our client website’s visitor channels we will find several options as explainedbelow.Example 1:It’s an online booking portal, we have listed our client details there to get 100% conversation intoclient website.Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 42 of 48
  43. 43. ECelticSEO - Rise Above The RestProposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 43 of 48
  44. 44. ECelticSEO - Rise Above The RestExample 2:Got our client listed into top Destination guide portals to give perfect guide to the end users.Example 3:Created company profile listing into top business portals and also listed into Google Search page.Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 44 of 48
  45. 45. ECelticSEO - Rise Above The RestExample 4:Global presence with reach media, which will convert 60% traffic/visitors to the originalwebsite. YouTube publication is one of the most powerful for disseminating viral videos.Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 45 of 48
  46. 46. ECelticSEO - Rise Above The RestTravel ProjectsClient: TerracurveBusiness Challenge:Achieve the ‘be all and end all’ tag in the Green Travel sector.Background:A paramount solution towards the Green Travel to feature among the top bracketcompanies thriving in this sector. We delivered an enhanced web presence and improvedvisibility with a high flow of traffic into the portals.Client Feedback:“Impressed with the professionalism and attitude shown by the e-Celtic team towardspromotional planning to generate leads based on local search criteria. Particularlyremarkable was the promotional aspects regarding Hotel Indigo San Diego which workedwonders. Happy that e-Celtic performed smartly and kept our staff busy attendingcustomers ever since we handed over the project.”Sam HendersonMarketing ExecutiveTerracurveClient: Hotel PlannerBusiness Challenge/Benefit of Clients:The leader has it all, but it was holding back reputation to gain customer advantage basedon leads generation that tempted us to perform on the project.Background:The client expected to portray themselves as a full scale event management group andperform well for hot keywords to gain a strong foothold in the industry. Customer loyaltyProposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 46 of 48
  47. 47. ECelticSEO - Rise Above The Restwas the focal point for the company and so retaining possible deflecting customers was akey deliverable too.Client Feedback:“Initially reluctant, but we realized being on the right track by handing over the job to e-Celtic and even looking forward to continue with them in every major project we undertake.There effort was truly commendable.”John FerdinandMarketing ManagerHotel PlannerClient : Virtual TouristBusiness Challenge/Benefit of Clients  Acquire a leading edge in the business.  Increase sales productivity.  Convert more visitors into potential customers.  Excavate more areas of online marketing.  Examining customer behaviour and attitude towards services.Background:Ultimate motive was to build an organized plan and act accordingly as per clientrequirements and expectations to develop a long term plan.Reputation Management:It was more responsibility on our part to improve branding and enhance customer visibilityon the web. Good blog posts ensured we are in the right league eliminating negativeperception and renew interest in people towards high standard services.Client Feedback:“The past 3 years association with e-Celtic was incredible and we are pleased with theireffort and services. Their suggestions and guidelines were awesome and impactful toachieve the target we desired over years. Thanks e-Celtic for your major contribution. Youmade us proud.”Auslyn TaylorGeneral ManagerVirtual TouristProposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 47 of 48
  48. 48. ECelticSEO - Rise Above The RestClient: Green life Insurance Broking Private LimitedBusiness Challenge/Benefit of Clients:Their main challenge Increase sales through digital marketing and increase Green life insurance salesthrough our online promotion activities.Background:Green life Insurance is an online insurance brokerage company in India dealing with all types ofinsurance from different insurers in India. Their aim to succeed in the fast growing insurance sectorto evolve as the market leader and consequently serve customers with ultimate satisfaction throughonline marketing.Client Feedback:“e-Celtic helped Green life Insurance in gaining a prominent search engine presence for relevantkeywords and drive highly targeted traffic to website and enhancing its brand through use of socialmedia..”Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 48 of 48

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