Russia Retail&Loyalty Summit 2011 Eng
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Russia Retail & Loyalty Summit 2012

Russia Retail & Loyalty Summit 2012

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  • 1. th st 30 of November and 1 of December 2011 Russia Hotel Holiday Inn Lesnaya, Moscow RETAIL & CUSTOMER LOYALTY SUMMIT 2011 For the first time The most important industry in Russia! Renowned expert meeting in Retail & FMCG in the area of private labels Author of recently published book “Private Label Uncovered” sector in Russia Koen de Jong Founding Director IPLC Netherlands SPEAKERS AMONG OTHERS: CHALLENGES OF RETAIL SHOPPER MARKETING PURCHASING, SALES LOYALTY PROGRAMS & FMCG SECTOR & CATEGORY MANAGEMENT & PRIVATE LABELS Anna Tkacheva Evgeniy Tikhomirov Phil Rubin Simone Mancini Policy Officer, European Retail Round National Category Manager, Danone Operational and Commercial Director, CEO, President, rDIALOGUE Table OZON.RU Yuriy Dolzhenko Manaaz Akhtar Yaroslav Lisovolik Brand Management AXE, Unilever Ekaterina Eremenko Marketing Director, Head of the Analytical Department, Private Label Director, SUBWAY® Realty Limited Deutsche Bank; Chief Economist, Milos Ryba Metro Cash and Carry Bank of Russia Senior CEE Retail Analyst, Planet Retail Maria Guzovskaya Oleg Vysotsky Annika Schumaher Head of Development Loyalty Program, General Director of Discounter Format, Dmitry Belonogov Private Labels Development Manager, Real X5 Retail Group X5 Retail Group Managing Director, Saatchi & Saatchi x Dmitry Voznesensky Yulia Zagumennova Vladislav Tikhomirov Ivan Vladimirov Deputy General Director, Victoria Group Head of Key Accounts Marketing Head of Brand Communication Сo-founder, CCO, Groupon Victor Lukanin Department, Coca-Cola HBC Vice-president of Commerce, Euroset Customer Management & Marketing, Olga Belkina Vyacheslav Yakhin Aleksey Pavlov Metro Cash & Carry National Key Account Director, Baltika Vice President of Marketing, Euroset General Director, SPAR Russia Nadezhda Butrimova Irina Arabyan Lev Tsukerman Aleksey Churakov Head Of Category Management General Director, RegionMart Commercial Director, Home Center Head of CRM and Business Analytics Department, Unilever Aleksey Devyatov Department, M.Video Chief Economist, Uralsib Capital Natalia Terekhova Dmitry Leonov Igor Mariash Head of Key Accounts Marketing Sales and Trade Marketing Director, Chris Jacobs General Director, Home Center Gallina Blanca An international consultant in Customer Department, Coca-Cola HBC Oleg Bolychev Loyalty and CRM Yuri Broido Francesco Corsetti President of Management Board, Vester Commercial Department Director, Alexandra Kirsanova Sergey Kuznetsov Trade Marketing Director, Reckitt Benckiser ALMAFOOD Loyalty Program Director, Detsky Mir Executive Director, Union of Independent Chains Russia Maksim Niediakin Ekaterina Kochetova Kirill Tereschenko Prof, Head of Retail Department, Moscow Tatyana Konchagina Private Labels Manager, ALMAFOOD Executive Director for Modern Trade, Business School; Director, RetailLab Trade Marketing Director, Rigla Kimberly-Clark Yuriy Semenov Ekaterina Goova Anton Volodkin Dmitry Potapenko Purchasing Director, Detskiy Mir Head of Trade Marketing, Marketing Director, Pharmacy Chain 36.6 Partner, Management Development Schwarzkopf & Henkel Maksim Dvortsov Group inc. Sales Director, KBakery and others Maria Ishkova Irina Markova Development Director, Rusprodsoyuz Key Accounts Marketing Department Yuriy Semenov Roman Avershin Specialist, Coca-Cola HBC Purchasing Director, Detskiy Mir General Director, CTM Group and others and others and others Синхронный перевод на английский и русский языкиRussia Retail Summit Russia Customer Loyalty Summit General Media Partner: General Retail Media Partner: Partners: Media Patrons: Sponsor: Silver Sponsor: Sponsor: Exhibitor: ALL EVENTS
  • 2. THE CONGRESS IN NUMBERS INTRODUCTION:Once again, the Presidents of the largest retail chains, FMCG l 64 speakers, including 11 CEOs and Board Membersproducers and key individuals responsible for the operations side of retailand wholesale, as well as the production side, will meet at their annual l 58 lectures illustrating the changes and challenges facingsummit, "Russia Retail & Customer Loyalty Summit". Every one of us companies in retail, wholesale and FMCGrealized that without mutual cooperation, no individual players on themarket would be able to overcome the challenges we face. l 6 discussion panels with representatives of the largest retail chains and FMCG suppliers on the Russian marketJust some of the challenges facing todays manufacturers and retailers areproduct loyalty, excellent quality, availability, positive customer l 4 parallel sessions where the latest trends in the retail &experiences associated with their brand, and all of this at FMCG industry, shopper marketing & categorya competitive price. management, purchasing and sales, private labels as well asOnly through close cooperation and by "sharing" these challenges do we customer loyalty will be presentedhave the chance to respond effectively to the needs of todays consumers. l The only meeting this year which will be for you a fountain ofThe Russia Retail & Customer Loyalty Summit will give you an excellent knowledge and an inspiration for actionopportunity to find business partners with whom you can work togetherwith to build a competitive advantage. Additionally, it will provide youwith an opportunity to gauge where your business stands in relationto your nearest competitors.Its worth being there, where the most important meetings are being held, IN 2011, WE PROMISE:and where the participants are the key decision makers about the marketdirection in this country and in the CIS region. You already know, after lastyears edition, that the Russia Retail & Customer Loyalty Summit isthe right place to be! l International retail industry visionaries and experts: Ben Miller (UK), Milos Ryba (UK), Simone Mancini (Belgium), Phil Rubin (USA), Manaaz Akhtar (UK), Chris Jacobs (UK), Nick John (UK) l Round table speed-networking sessions: easy access to the key Łukasz Hińcz decision-makers l More business contacts with over 64 speakers and more than Project Manager 200 participants Blue Business Media l Current and insightful economic analysis by three recognized economists and politicians: Yaroslav Lisovolik, Deutsche Bank; Dmitry Tetushkin, OFAS Russia; Aleksey Devyatov, Uralsib Capital l More retail chains, such as Real, Metro Cash & Carry, X5 Retail The participants in "Russia Retail Summit” are: Group, Vester, Euroset, SPAR Russia, Victoria Group, RegionMart, Home Center, Rigla, OZON.RU, Detsky Mir, Eldorado, Apteka 36,6, M.Video CEOs 32% Executive, Commercial and Sales Directors 25% IF YOU ARE a representative of a retail chain Marketing and Category Directors 20% Do not miss this opportunity to acquire vital information on key business partners and competitors. Operational, IT and Logistic Directors 18% Review and adapt your strategy using the unique knowledge and expertise available only at the “Russia Retail & Customer Loyalty Others 5% Summit”. You are welcome to participate in the Congress IF YOU ARE an FMCG producer Do not miss the chance to improve relations with key decision Łukasz Hińcz – Project Manager makers and to better understand the strategies of your most phone + 48 12 350 54 20, fax +48 12 350 54 01 important business partners. lukasz.hincz@bluebusinessmedia.com IF YOU ARE a consultant or a service provider Only 2 days to meet most of the key decision-makers and largest You are welcome to participate as a sponsor FMCG and RETAIL market players. Understand their business needs better and use this knowledge to boost your future sales. Iryna Henher – Business Development Manager phone +48 12 350 54 59, fax +48 12 350 54 01 iryna.henher@bluebusinessmedia.com
  • 3. “I very much enjoyed the conference both as a Speaker and as a Delegate. Along with the excellent venue and professional organisation, the range and knowledge of Speakers and their interesting presentations was enjoyed by the delegates and created a lively event with many enjoyable Q&A sessions. The two day Agenda was well structured and the networking with delegates indicated that the event was great value for money. I would strongly this event to anyone who wants to meet with loyalty experts, practitioners and clients.” Mike Atkin, CEO, MJA Associates Blue Business Media (BBM) - is a leading International business information specialist, working with the top companies and institutions in CEE. BBM provides this information via conferences, courses, seminars, managed events, Internet portals and off-line publications. OUTLINE OF THE CONGRESS "RUSSIA RETAIL & CUSTOMER LOYALTY SUMMIT”DAY I RUSSIA RETAIL CUSTOMER LOYALTY 10:00 – 13:00 Plenary session: Challenges of Retail Chains and FMCG Sector in Russia Lunch Parallel sessions: Session 10:00 – 17:20 Main session: Session Session Customer Loyalty 14:00 – 15:50 14:00 – 16:20 14:00 – 16:50 Challenges Purchasing, Sales Shopper marketing of Retail Chains & Private Labels & category and FMCG Sector management in Russia 15:50 – 18:00 Round table speed networking sessionDAY II RETAIL SUMMIT CUSTOMER LOYALTY 9:30 – 11:10 Plenary session: Challenges of Retail Chains and FMCG Sector in Russia Обед Session Параллельные сессии 9:30 – 15:40 Customer Loyalty Main session: Session Session 11:30 – 15:00 11:30 – 15:20 11:30 – 14:30 Challenges Purchasing, Sales Shopper marketing of Retail Chains & Private Labels & category and FMCG Sector management in Russia Blue Business Media, Cracow Office, B. Joselewicza 21c st., 31-031 Cracow phone + 48 12 350 54 00, fax: +48 12 350 54 01 e-mail: info@bluebusinessmedia.com, www.bbm.pl
  • 4. PARALLEL PLENARY SESSION: CHALLENGES OF RETAIL & FMCG SECTOR SESSIONS Chairman: Dmitry Potapenko 30th November, Wednesday 9.30 Registration and morning coffee 12:30 Private Label Uncovered – latest developments on the field of PL in Europe10:00 Current problems facing the global financial system Koen de Jong, Founding Director, IPLC KEY-SPEAKER and its possible impact on the Russian economy Yaroslav Lisovolik, Head of the Analytical Department, 13:00 Lunch, start of parallel sessions Deutsche Bank; Chief Economist, Bank of Russia 14:00 Environmental footprint of retail operations and10:30 What is prohibited and what allowed in cooperation products: a European perspective between retail & FMCG companies in the course of Simone Mancini, Policy Officer, European Retail Round Table Federal Law of Protection of Competition in the light of latest ruling concerning retail & FMCG sector in 14:30 Legal, urban and planning barriers hindering the Russia development of retail chains in Russia Dmitry Tetushkin, Deputy Head, OFAS Russia in Moscow Dmitry Voznesensky, Deputy General Director, Business Development Director, Victoria Group11:00 Coffee break 15:00 Coffee break11:20 The quality of food products: crucial business practice for retailers and producers 15:20 The most important struggle: competition for location or Maria Ishkova, Development Director, Rusprodsoyuz competition for customer, what ought to be the prime focus11:50 panel discussion Igor Mariash, General Director, Home Center Strategies for the period of changes and adjustments to today’s market: priorities of Russian retail 15:50 Speed networking session: meetings of commercial chain companies representatives with Forum participants and exchange of Irina Arabyan, General Director, RegionMart business cards Aleksey Pavlov, General Director, SPAR Russia Frank Lochbaum, Sales EMEA, SAP 18:00 End of the first Summit day Chairman: Dmitry Potapenko 1st December, Thursday 9.00 Registration and morning coffee 11:30 Analysis of the effectiveness of sales and the reasons for their decline in 2011 – in the search for solutions 9:30 The Russian Economy – the macroeconomic forecast Kirill Tereschenko, Executive Director for Modern Trade, Kimberly-Clark for the coming year Aleksey Devyatov, Chief Economist, Uralsib Capital 12:00 The future shape of the retail & FMCG sector in Russia – expected evolution of its structure Oleg Bolychev, President of Managemenet Board, Vester10:00 Strategies of cooperation with food retailers 12:30 Lunch Dmitry Potapenko, Partner, Management Development 13:30 Quality vs. price: the most important elements in the Group Inc. struggle for the customer. How to combine them into one single source of success10:30 panel discussion Roman Avershin, General Director, CTM Group Consumer market of our times – how the rules of the 14:00 Independent retailers in Russia: the factors of game have been changed and what future changes development in todays retail market should we expect? Sergey Kuznetsov, Executive Director, Victor Lukanin, Vice-president of Commerce, Euroset Union of Independent Chains Russia Oleg Vysotsky, General Director of Discounter Format, 14:30 Increase of profitability through implementation of X5 Retail Group innovative product categories Oleg Bolychev, President of Managemenet Board, Vester Konstantin Samoylov, Founder, General Director, Health from Nature11:10 Coffee break, start of parallel sessions 15:00 End of the session
  • 5. More info: www.retail-conferences.com Chairman: Prof Maksim Niediakin PARALLEL SESSIONS Chairman: Evgeniy Dimitko SHOPPER MARKETING PURCHASING, SALES & CATEGORY MANAGEMENT 30th November, Wednesday & PRIVATE LABELS 14:00 How to create worldwide recognized brand 14:00 Positioning of private labels and products offered Yuriy Dolzhenko, Brand Manager AXE, Unilever under the manufacturers brand in respect of prices Dmitry Leonov, Sales and Trade Marketing Director, 14:30 The evolution of Category Management in Russia. Gallina Blanca Next steps. Trade & industry collaboration Maximilian Musselius, Executive Director, ECR Russia 14:30 Private label in the area of coffee - the specificity of 15:00 Coffee break the production process Ekaterina Kochetova, Private Labels Manager, ALMAFOOD 15:20 Latest global Shopper Marketing Trends, Best Francesco Corsetti, Commercial Department Director, Worldwide Shopper Marketing cases ALMAFOOD Dmitry Belonogov, Managing Director, Saatchi & Saatchi X 15:00 Coffee break 15:50 Application of efficient & effective promotional strategies addressed to the traditional channel, 15:20 On-line trade: future challenges execution & evaluation Vladislav Tikhomirov, Head of Brand Communication Evgeniy Tikhomirov, Operational and Commercial Director, Customer Management & Marketing, OZON.RU Metro Cash & Carry 15:50 LETS PLAY THE SAME GAME: common objectives, 16:20 A new life for old categories or maybe a non- tools and processes of retailer and FMCG standard approach to customer segmentation Olga Belkina, National Key Account Director, Baltika Anna Tkacheva, National Category Manager, Danone 16:50 End of the session, speed networking session 16:20 End of the session, speed networking session SHOPPER MARKETING PURCHASING, SALES & CATEGORY MANAGEMENT 1st December, Thursday & PRIVATE LABELS 11:30 Marketers and researchers – effectiveness and use of 11:30 panel discussion research techniques at the point of sale Why retailers should share sales data with FMCG panel discussion producers, who will benefit more, what are the main Nadezhda Butrimova, Unilever; Natalia Terekhova, obstacles? Coca-Cola HBC; Irina Markova, Coca-Cola HBC; Yulia Zagumennova, Head of Key Accounts Marketing Vladislav Tikhomirov, Metro Cash & Carry; Department, Coca-Cola HBC Elena Komina, Finn Flare Maksim Dvortsov, Sales Director, DKBakery Yuriy Semenov, Purchasing Director, Detskiy Mir 12:10 Customer Loyalty: how Tesco, Wal-Mart and other 12:10 Future development of private label products in retailers drive customer loyalty Metro Cash & Carry Milos Ryba, Senior CEE Retail Analyst, Planet Retail Ekaterina Eremenko, Private Label Director, Metro Cash and Carry 12:40 Lunch 12:40 Lunch 13:40 What are the main differences in promotion 13:40 Comparision of private label products in Real Russia approaches between modern and traditional channel to other countries Ekaterina Goova, Head of Trade Marketing, Annika Schumaher, Private Labels Development Manager, Schwarzkopf & Henkel Real 14:10 Shopper marketing in different sales channels 14:10 The role of the bakery department in the modern Yuri Broido, Trade Marketing Director, Reckitt Benckiser supermarket Maksim Dvortsov, Sales Director, DKBakery 14:40 Category management: how to make the system work not only on paper 14:40 The future and development directions of private Prof Maksim Niediakin – Head of Retail Department, labels in DIY sector MBS; Director, RetailLab Lev Tsukerman, Commercial Director, Home Center15:10 End of the session 15:10 End of the session
  • 6. More info: www.loyalty-conferences.com RUSSIA CUSTOMER LOYALTY SUMMIT 30th November, Wednesday 9:30 Registration and morning coffee 14:00 How to customise the loyalty programme to the companys needs – 360° loyalty10:00 Loyalty Marketing: Going beyond the program Anton Volodkin, Marketing Director, Pharmacy Chain 36.6 Phil Rubin, CEO, President, rDIALOGUE 14:25 Bonuses and couponing – how to combine the best10:40 Status and prospects for the development of loyalty features of the two mechanisms programmes in Russia Mikhail Zhigunov, Deputy General Manager for Strategy Sergey Khitrov, Analyst RBC.research, and Marketing, Svyaznoy Club RosBusinessConsulting 14:50 Is there a true loyalty in the b2b sector?11:05 Coffee break Arsen Dallakyan, Marketing and Development Director,11:35 New era of loyalty: Customer Loyalty Programmes AlfaStrah versus Couponing Engines 15:15 Coffee break Chris Jacobs, An international consultant in Customer Loyalty and CRM 15:35 Co-branding – effectiveness of partnership11:55 Developing customer insight through social CRM and co-operation community building Ivan Vladimirov, Сo-founder, CCO, Groupon Manaaz Akhtar, Marketing Director, 16:00 Co-branding: who benefits? panel discussion SUBWAY® Realty Limited Chairman: Konstantin Kharsky, Loyalty Expert12:25 How to develop an innovative program – practical Mikhail Zhigunov, Deputy General Manager for Strategy advice and Marketing, Svyaznoy Club Aleksey Churakov, Head of CRM and Business Analytics Oksana Seyko, Head of MTS-Bonus, MTS Department, M.Video Andrey Kravets, Strategic Patrnership and Loyalty Director,12:50 Lunch Alfa-Bank13:35 Latest European trends in Loyalty – Focus on Special 16:30 Tax issues related to customer loyalty programmes Projects Yana Proskurina, Director Legal Services, PWC Konstantin Gontmakher, July Group, Partner of SeriSystem / SeriGroup in Russia 16:55 End of the first Summit day 1st December, Thursday 9:00 Registration and morning coffee 12:20 Lunch 9:30 Mono-partner or coalition programme – what to 13:20 Loyalty Wars choose? Bartosz Demczuk, Consulting Director, Comarch Vyacheslav Yakhin, Vice President of Marketing, Euroset 13:50 How to assure effectiveness of a loyalty programme?10:00 How to change a loyalty programme strategy panel discussion – is it worth joining a coalition? Chairman: Konstantin Kharsky, Loyalty Expert Tatyana Konchagina, Trade Marketing Director, Rigla Alexandra Kirsanova, Loyalty Program Director, Detsky Mir Vyacheslav Yakhin, Vice President of Marketing, Euroset10:30 Pros and cons of loyalty programmes – organisation Maria Guzovskaya,Head of Development Loyalty Program, and effects X5 Retail Group Andrey Kravets, Strategic Patrnership and Loyalty Director, Alfa-Bank 14:20 Coffee break11:00 Coffee break 14:40 Satisfaction of customers and new business development opportunities11:20 Using Customer Insight to Increase Value for Retailers Irina Lebedeva, Customer Experience Director, MTS Nick John, International Commercial Director, dunnhumby 15:10 Ways of measuring loyalty Anastasiya Zakharkova, Loyalty Programs Development11:50 Consumer segmentation as a key factor determining Director CRM Department, VTB24 knowledge about it Maria Guzovskaya, Head of Development Loyalty 15:40 End of the Summit Program, X5 Retail Group
  • 7. PRELEGENTS Vladislav Tikhomirov, Head of Brand Communication Customer Irina Arabyan, General Director , RegionMart Management & Marketing, Metro Cash & Carry Russia Since 2009, she has worked in RegionMart, starting at the position of Commercial Has 10 years of experience in marketing. From 2005-2010, he was employed at Director. As the chief of the Commercial Department, she also directed the various positions in the Department of Marketing and Advertising of Detskiy Mir Administration Department and stores in hypermarket and maximarket. Before that, commercial chain. In 2010, he was employed as the Head of the Advertising she held the position of Executive Director in Sibirsky Bereg. Department in X5 Retail Group. He was then invited to Metro Cash& Carry to take on the position of the Head of Brand Communication Customer Management & Aleksey Devyatov, Chief Economist, Uralsib Capital Marketing. He has many years of experience in the field of media planning and the purchasing of advertisements, executing and assessing the effectiveness of He is the head of the macroeconomic analysis group in the Uralsib Capital promotional actions, marketing research, Internet-marketing and direct marketing. investment company. Before employment in Uralsib Capital, he was a scientist in the Centre for Economic and Financial Research and Development in the Russian School Anna Tkacheva, National Category Manager, Danone of Economy, where he was responsible for the scientific overseeing of projects and research works. He carried out projects of economic forecasting models and In 2006, she started her career in Danone and is currently the Head of the Category methodologies for Sberbank and the Ministry of Economic Development of RF. He Management Department, in which 15 people are employed. During the 4 years she was involved in projects for the Non-commercial Fund for the restructuring of has been working in that department, she has implemented projects in cooperation enterprises and for financial institution development and the TACIS program. with 20 sales networks in more than 300 stores. Since 2007, she has been a member and long-term participant in the Category Management Committee of ECR. She currently works on creating special category management software for local chains, Maria Ishkova, Development Director, Rusprodsoyuz which are to be deployed in the year 2011. Since 1993, she has been working in PR, political consulting and business consulting. She was the head of one of the departments in the Political Technology Centre (2000- Francesco Corsetti, Commercial Department Director, ALMAFOOD 2003) She worked in the PR Department in Kopeyka sales chain (2003-2007) and He has 15 years experience in business development in the coffee market in Russia directed the PR Department in Eksmo Publishing House (2007-2010). She is a and CIS. For 4 years, he was involved in the sales of green coffee and instant coffee in renowned expert in the field of the development of communication strategies. Since Sucafina SA, Switzerland. Within 5 years, he created and promoted the Ambassador the 2010, she has held the position of the Director for Development in the coffee brand in Sucafina, Moscow. He is one of the founders of ALMAFOOD. Association of Producers and Suppliers of FMCG Rusprodsoyuz. Ekaterina Kochetova, Private Labels Manager, ALMAFOOD Evgeniy Tikhomirov, Operational and Commercial Director, OZON.RU Before she started working for ALAMAFOOD in 2008, she worked for more than 6 In 2006, he started the work in OZON.ru online hypermarket in the branch in Tver. years in Ekoprojekt-2000, which was involved in the production of instant cocoa and Currently, he holds the position of Operational and Commercial Director in OZON.ru. chocolate drinks under the brand of Petrovskaya Sloboda. She has also worked for Siga, part of the MacCoffee brand. Olga Belkina, National Key Account Director,Baltika Aleksander Kuzin, Commercial Director, Rigla Started her career in 2001 in Coca-Cola. Between 2003 and 2010 she worked for He has 15 years experience in the pharmaceutical market in Russia. From 1996 to Baltika Breweries (Carlsberg group) in such areas as business intelligence, sales 2003, he held various positions in advertising and marketing in PROTEK. From 2004 development, project management and key accounts. In 2010 she joined Danone as to2009, he was the head of one of the largest marketing agencies in the National Key Account Channel Director. She has held her current position since pharmaceutical market - DSM Group. In 2009, he took the position of Deputy February 2011. Executive Director for Commerce in Rigla. He is a member of the European Society for Opinion and Marketing Research (ESOMAR). He is a member of the board of the РАФМ association, a member of the editorial committee of Novaya Apteka and a Roman Avershin, General Director, CTM Group member of the experts board of the Moskovskie Apteki periodical. He started his professional career in 1996 in Perekrestok sales chain as a store manager. Within 12 years, he became the deputy Commercial Director of Dmitry Leonov, Sales and Trade Marketing Director, Gallina Blanca Perekrestok – managing regional operations. In t 2008, he was employed in Kopeyka sales chain as the Marketing Director and was responsible for commercial activity in From 2002 to 2005, he worked as the Sales Director in Bolshevik-Danone. In 2005, branches of the chain. In 2009, he started his own business – CTM Group project. The he worked in Philip Morris as the Head of the Sales Department. In 2008, he was the company provides services in the field of production and the promotion of private Sales Director in Bunge. From 2009 to 2010, he held the position of the Executive label products for sales chains and “No name” goods. Director in Razgulay. Since 2010, he has held the position of the Director of the Sales and trade-Marketing Department in Gallina Blanca. Nadezhda Butrimova, Head Of Category Management Department, Unilever Kirill Tereschenko, Executive Director for Modern Trade, Kimberly-Clark For more than 4 years, she has been working in the field of category management. He is an independent Retail expert, a winner of the National State Award of the Her professional carrier started in a large pharmaceutical company, ROSTA, then she Russian Federation. In 2002, he became the manager of the year in trade and worked in Metro Cash&Carry and Danone. After that, she received an invitation from consumer cooperation category. He is a member of the Retail top Managers in Unilever to take the position of the Head Of Category Management Department. She Russia,and a member of the board of experts of the industry periodical Moyo Delo. has many years of experience in the field of category management, trade- Magazin. He is the author of the book Foundations of retail trade. He worked at marketing, marketing, procurement and carrying out various marketing studies. various senior management positions in Coca-Cola, and for 8 years worked in Cadbury Schweppes. He has 17 years experience in retail trade with major sales chains in Russia. Victor Lukanin, Vice-president of Commerce, Euroset He started employment in Euroset in 2006 as the head of the branch in Urale. In Ekaterina Eremenko, Private Label Director, Metro Cash and Carry 2004 he was the best Sales Director and in 2007, the best manager in Erosem company. In 2008, he took the position of Vice-president of Commerce in Euroset. She has worked in the field of sales in Wimm-Bill-Dann and Dr.Oetker. In 2006, she He is responsible for the operational management of the company, including moved to Metro Cash&Carry to the procurement department. Since 2009, she has logistics, procurement, HR, marketing, advertising and for the technological been the Division Manager Own brand in Metro Cash&Carry. development. Yaroslav Lisovolik, Head of the Analytical Department, Deutsche Bank; Chief Economist, Bank of Russia Sergey Kuznetsov, Executive Director, Union of Independent Chains Russia He started his work in Deutsche Bankin 2004, as the Chief Economist. In r 2009, he He has experience in foreign and organizational operations, the distribution and became the Head of the Analytical Department of the Russian branch of Deutsche promotion of top world brands in the Russian market. Prior to that, he worked in MIFI Bank. Two years later, in 2011, he joined the Management Board of Deutsche Bank Institute. He was the director of the foreign representative office in the Foreign trade Russia. From 2001 to 2004, he was the advisor to the Executive Director of the Federation of the Ministry of Foreign Affairs. He was the Sales and Marketing International Monetary Fund in Washington. He is a member of the Advisory Board Director in Georgia Pacific corporation, Development Director in T3C, as well as a of the President of the Bank of Russia, Director for internal and security policy, as well manager in Komus-Upakovka. In 2011, he took the position of the Administration as a member of the Bretton Woods Committee. He is the author of several books in Director in the Union of Independent Chains Russia, since September he has been the area of Russias joining WTO and the optimisation of Russia’s foreign policy. the Executive Director of the Union of Independent Chains Russia. Alexandra Nevskaya, Head of Consumer Insights and Market Intelligence, Ekaterina Goova, Head of Trade Marketing, Schwarzkopf & Henkel Nestle Russia
  • 8. PRELEGENTS Maksim Dvortsov, Sales Director, DKBakery Milos Ryba, Senior CEE Retail Analyst, Planet Retail He started his career in the field of sales, in Perekrestok in 1997, initially working as For many years, he has been engaged in the analysis of trade sector in CEE region. He the store manager, later becoming the Deputy Commercial Director for private label gives lectures at major conferences in Eastern Europe and is frequently invited by development. Since 2005, he has worked on private label development projects in journalists as an expert in the retail trade sector. He has a vast knowledge in, among such chains as Paterson, SPAR. In 2008, he took the position of Marketing and others, the Russian retail market and loyalty schemes. Purchases Director of Rus Food Management - the largest frozen food production and distribution holding. Currently, he is the Sales Director in DK Bakery Group. Maksim Niediakin, Prof, Head of Retail Department, MBS; Director, RetailLab He is the Director of Retail Laboratory – the first industry consulting centre in Russia, Yulia Zagumennova, Head of Key Accounts Marketing Department, which has its representative office in Europe. He is a strategic advisor to SPAR and Coca-Cola HBC other companies. He is a hands-on consultant and project leader. His largest clients include: Euroset, X5 Retail Group, OKey, Yuttera, SPAR, ESSEN, Maxima, Rimi, She has 10 years of experience in trade-marketing and customer marketing in Russian DROGAS,STATOIL, АТБ, EBA,VARUS, REAL, BILLA and others. and international companies – FMCG producers. She has implemented and led cross- functional projects aiming at improving the effectiveness of cooperation with partners and retailers and changing the behaviour of consumers in POS. Currently, she holds the Oleg Vysotsky, General Director of Discounter Format, X5 Retail Group position of Head of Key Accounts Marketing Department in Coca-Cola HBC. Since 2002, he was the head of the Pyaterochka chain in Petersburg. In r 2003, he took the position of the head of the Pyaterochka chain in Moscow. In r 2004, he was Natalia Terekhova, Head of Key Accounts Marketing Department, appointed CEO of Pyeterochka stores. In 2006, during the incorporation of X5 Retail Coca-Cola HBC Group, he was appointed General Director of Discounter Format (Pyaterochka chain of stores) and has held this position up till now. She has nine years of experience in trade marketing. She was primarily responsible for customer marketing. Currently, she holds the position of Head of Key Accounts Dmitry Tetushkin, Deputy Head, OFAS Russia in Moscow Marketing Department in HBC. From 2001 to 2008, he worked in various commercial organisations. In 2008, he was appointed the advisor to the Office of Public Utilities, Construction and Natural Irina Markova, Key Accounts Marketing Department Specialist, Resources Control FAS Russia. Since 2009, he held the position of Head of Analytical Coca-Cola HBC Department in OFAS Russia in Moscow. Since 2010, he has held the position of She has 6 years of experience in marketing. Currently, she is a Key Accounts Deputy Head of Analytical Department in OFAS Russia in Moscow. Marketing Department Specialist in Coca-Cola. She is primarily responsible for the development of business of such clients as Metro Group, Okey and Lenta. She is Maximilian Musselius, Executive Director, ECR Russia working on the sales and loyalty boosting programme, and also customises the national promotional programmes of individual clients. She leads joint partner Since 2011, a Board member of the advisory council "Electronic Documents - Efficient projects, participation exhibitions, which are organised with partners, charity events, Economy". Since 2010, Co-Chairman of ECR Europe National Initiatives and a customer behaviour knowledge sharing projects and controls the store space. Member of the Supervisory Board of ECR Asia Pacific. In 2009 - Founder of the global information resource ECRoPEDIA. Since 2004 - the Executive Director of ECR Russia. From 2003 to 2004 he was the Marketing Director, Senior Consultant, Kelis Oleg Bolychev, President of Managemenet Board, Vester Consulting, and from 2000 to 2003 - Marketing Director Gambro Sweden AB. In 1990, he started Vester company, which supplied technology and computers to the Kaliningrad Region. Later on, Vester started selling food and non-food products. Annika Schumacher, Own Brand Department, Real He is a member of the regional Association of Manufacturers and Entrepreneurs, as 2009 Own Brand Manager at real,- Hypermarket. In real,- Hypermarket working on well as the President of the Committee for the Support of Small Business and the the optimization of the development process of Own Brands and the general Private President of the Federation of Swimming and Sports in the Kaliningrad Region. Label assortment, strategic planning for future Private label development, positioning and increasing of PL share. Aleksey Pavlov, General Director, SPAR Russia In 2010, he took the position of the General Director in SPAR Russia. He is engaged in Elena Komina, Marketing and Advertisement Departament Director, Finn Flare executing the SPAR brand promotion strategy through the development of partners She worked as the Head of the Marketing Department in Econika, GP Batteries, all over the country till the year 2015 and the strategy of creating the largest Arktel, Gulliver. Since 2011, she has held the position of Marketing and purchasing association in the industry. He is the promoter of multi-segment Advertisement Department Director in FiNN FLARЕ. development of private labels Koen de Jong, Founding Director, IPLC Dmitry Voznesensky, Deputy General Director, Business Development He has held various posts in the field of commerce and management in different Director, Victoria Group leading companies – producers of private label products in Great Britain, Germany, He started his career in Victoria Group in 1997, as the head of the Flower Sales France and the Netherlands. He has been employed in such companies as Dailycer, Department. In 2005, he took the position of the Commercial Director in the United Coffee, Dalli Werke and Lamb Weston. Since 2003, he has worked as a Kaliningrad Division. Since 2010, he has held the position of the Commercial Director consultant for various Retail companies and producers in Europe and on other in Victoria Group and a Member of the Management Board. Since 2008, he has been continents. He has published 2 books: Private Labels in Europe, trends and the First Deputy General Director. He successfully implemented the concept of challenges for retailers and manufacturers (2007), and Private Label Uncovered, federal and strategic purchases, the concept of logistics management and the taking retailer brands to the next level (2011). development of own brand. Yuriy Dolzhenko, Brand Manager AXE, Unilever Igor Mariash, General Director, Home Center He has 7 years of experience in marketing. He has worked in the field of marketing in He started his professional career in 1994. In 1998, he worked in Fruierra Ukraine as Rosgosstrakh, Efes (beer producer). Since 2008, he has been employed in Unilever the Financial Director and Controller. In 2002, he held the position of the General and has successfully realised more than 10 projects related to AXE and Rexona Director in Filuet Group. Since 2005, he has been the General Director of Home brands. Center. Konstantin Samoylov, Founder, General Director, Health from Nature Simone Mancini, Policy Officer, European Retail Round Table He has 18 years of experience in the field of marketing in such companies as - Pepsi- Cola, Philip Morris, SABMiller, SEB Groupe. Previously, he worked as a marketing Since 2009, he has been a member of ERRT. Prior to that, he was the consultant in Director at Will Bill Dann. In 2008 he founded Health from Nature, the first Fleishman Hillard, working for clients from the retail, food & beverage and power manufacturer of functional beverages in Russia. sectors. He started his professional in the Chamber of Industry of Gazientep in Turkey, taking the responsibility for incorporating the Brussels office in the Carrefour Group. Frank Lochbaum – Executive Vice President Sales EMEA, SAF AG His career tookhim from IBM as Director of Manufacturing Industries to the largest Lev Tsukerman, Commercial Director, Home Center online group in Germany, Scout24. In his position asmember of the Executive Board of Directors at JobScout24, he was responsible for sales and marketing in EMEA. Since 2003, he was the category manager in Home Center, Israel, since 2005, he has During this time he joined Microlifes Board of Directors before he was appointed as been the Commercial Director in Home Center, Russia. CEO of Microlife EMEA Ltd. Yuri Broido, Trade Marketing Director, Reckitt Benckiser Yuriy Semenov, Purchasing Director, Detskiy Mir
  • 9. REGISTRATION FORM th 30 November – 1 December 2011 st Please, copy the registration form while registering more then two participants Hotel Holiday Inn Lesnaya 15 Lesnaya Street, Moscow 125047 Russia Retail Russia & Customer Loyalty Summit CONDITIONS OF PARTICIPATION: 1. The costs of participation of one person in the Summit amounts th I want to register for: Euro 1 195 net – registration before 4 November th Euro 1 495 net – registration after 4 November 2. Payment terms are 14 days from date of invoice. Russia Retail Summit* Russia Customer Loyalty Summit* Notwithstanding this, payment must be received prior to the Summit taking place. Kindly note the terms and Congress date: 30th of November – 1st of December 2011 conditions on our registration page. 3. The price includes lectures, congress materials, coffee breaks, The price: Euro 1195 net before 4th of November 2011 lunch. The price: Euro 1495 net after 4th of November 2011 4. 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