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Westfield London Website - Press Pack
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Westfield London Website - Press Pack

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Westfield London has called on the expert programming and development services of Tomorrow People to develop a web portal that would showcase the iconic shopping centre in West London. …

Westfield London has called on the expert programming and development services of Tomorrow People to develop a web portal that would showcase the iconic shopping centre in West London.

For more information, view the case study here:
www.tomorrow-people.com/westfield-shoppingtowns-case-study.php

Published in Design
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  • 1. WESTFIELD LONDON COURTESY OF TOMORROW PEOPLE
  • 2. 01 WHO WE ARE THINKING AbOuT THE FuTuRE? acumen that turns new technologies into new commercial opportunities. As you’ll see, we’re proud of our TAKE A LOOK AT HOW WE sEE IT. achievements. but we also pride ourselves on the quality of our relationships with our clients. Exciting new things often begin with a bolt from the blue. A new introduction or a chance meeting can signal the Why not take a look through our press pack or contact us start of something great. now to arrange a meeting? Like that bolt from the blue, it could be the start of something very special. but how do you make the move from a strong first impression to long lasting brand relationships? As an best regards, established design and marketing agency with services THINKING DIFFERENTLY + encompassing graphic design, print, website design and programming, video, interactive design and online marketing, we’re practised at creating and capturing customer interest – and transforming it into action. James Walters Our ten year pedigree of innovating for clients as diverse [Director] as Westfield shopping Towns, Crosby Homes, Highcross Leicester, QlikView, The Open university and Thomson 0121 753 4499 Holidays isn’t only about the here and now. It’s about james.walters@tomorrow-people.com. taking you where you want to go to next – in a way that is uniquely suited to your sector and your aspirations. Making that exciting journey demands the most cutting edge design and digital media talent to create brands fit for a challenging future. And exceptional marketing
  • 3. 02 “ IT Is EssENTIAL FOR TOMORROW PEOPLE TO CREATE INNOVATIVE AND VIsuALLY IMPACTFuL MARKETING THINKING DIFFERENTLY + MATERIAL” steven Walls, Creative Director, Tomorrow People
  • 4. 03 WEsTFIELD PREss RELEAsE TOMORROW PEOPLE bill Giouroukos, Director of Operations, Westfield, said: bOOsTs COMMERCIAL “In a hugely competitive market place it is essential to LEAsING OPPORTuNITIEs use innovative and visually impactful marketing material. The system, developed by Tomorrow People, allows us to FOR WEsTFIELD LONDON create bespoke presentations which feature interactive video, specifically targeted to each client to demonstrate Westfield London has called on the expert programming the opportunities which exist within our sales and and development services of Tomorrow People to develop commercialisation space.” a web portal that would showcase the iconic shopping centre in West London. Highlighting opportunities for event space, digital screens THINKING DIFFERENTLY + and suspended media, the CMs build gives Westfield Westfield London is already an undisputed retail and ultimate freedom to customise presentations specific to tourist destination in London, having attracted 23 million each client or sector. Each bespoke version is assigned a people in its first year alone. Home to over 275 shops and unique uRL, login and password, and has been designed over 50 restaurants, the commercial leasing opportunities to accommodate individual graphics, statistics, and case are enormous – and Westfield commissioned Tomorrow study information specific to each target client. In effect, People to create a bespoke online presentation that would each company can see the retail space exactly as it would showcase this architecturally stunning retail space to its appear with their branding. potential clients. Deep linking is set up to drive clients to specific sections Working in partnership with an agency that delivered of the presentation, and the Westfield sales team have the design and video, Tomorrow People built the online portal, option of providing the presentation on DVD and/ or developed all of the programming, and created a content making it viewable online. The build uses Flash, Action managed online presentation that could give Westfield’s script 3 and is fully XML database driven, and every page potential clients a comprehensive, virtual experience of on the site has full Google Analytics tracking to monitor the development. detailed visitor statistics.
  • 5. 04 “ THE sYsTEM, DEVELOPED bY TOMORROW PEOPLE, ALLOWs us TO CREATE bEsPOKE PREsENTATIONs WHICH FEATuRE INTERACTIVE VIDEO, sPECIFICALLY TARGETED TO EACH CLIENT TO THINKING DIFFERENTLY + DEMONsTRATE THE OPPORTuNITIEs WHICH EXIsT WITHIN OuR sALEs AND COMMERCIALIsATION sPACE” bill Giouroukos, Director of Operations, Westfield
  • 6. 05 WEsTFIELD PREss RELEAsE As visitors journey through the web portal, full details AbOuT TOMORROW PEOPLE of the commercialisation space are revealed, including interactive floor plans for the ground and first floor, video Tomorrow People is a design and marketing consultancy walkthroughs and interactive 360 panoramic videos. Each based in birmingham. The company specialises in video walkthrough has a sub navigation menu, which providing design, marketing, programming and allows user to see the whole view, or jump to a video development innovation for clients that include Westfield pause point to view a number of masked areas shopping Towns, Crosby Homes, Highcross Leicester, highlighting the specific commercialisation opportunities QlikView, The Open university and Thomson Holidays. available. tomorrow-people.com users can click on each masked area for more details, THINKING DIFFERENTLY + and a second slide provides technical information, costs and contact details, with a thumbnail image that they can double click to maximise. Adidas, Lego, Loreal, Jaguar, Marks & spencer, Marriott and sony Playstation are amongst the distinguished list of brands that have already leased commercial space at Westfield London, and given the powerful online sales tools Tomorrow People has helped to create for Westfield London, this world-class shopping centre is sure to attract many more retail savvy clients. Visit_ hTTP://UkbRaNDaLLIaNCE.WESTFIELD.COM/ to view the online portal.
  • 7. 06 FOR US ITS aLL abOUT CREaTING UNIQUE bRaND EXPERIENCES, ENGaGING ThE CUSTOMER aND MOVING ThEM TO aCTION. THINKING DIFFERENTLY + STEVEN WaLLS CREaTIVE DIRECTOR TOMORROW PEOPLE
  • 8. 07 PROJECT sPECIFICATION PROJECT WORK + CONCEPT CREATION + PROJECT PLANNING & CLIENT LIAIsON + PROGRAMMING & DEVELOPMENT OF bEsPOKE CONTENT MANAGEMENT sYsTEM + GRAPHIC DEsIGN + 3D MODELLING & ANIMATION + VIDEO POsT PRODuCTION THINKING DIFFERENTLY + + FLAsH ACTION sCRIPT 3 + XML + ADObE AIR
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  • 15. 14 WHAT NEXT... LOOKING FORWARD TO INsPIRING YOuR CusTOMERs AND RAIsING YOuR PROFILE? a brighter future for your brand starts here - with one phone call and a free consultation. We look forward to talking to you soon. THINKING DIFFERENTLY + Meet the people who recognise the need for tomorrow’s ideas, understand tomorrow’s thinking and help your business realise all of tomorrow’s possibilities. We are a digital design and marketing agency. We increase profit, revenue, and brand awareness for our clients by creating bespoke and innovative solutions for interactive design, web, video, print, and online marketing. James Walters [Director] james.walters@tomorrow-people.com T . 0121 753 4499 tomorrow-people.com
  • 16. 15 OFFERINGs OVER THE PAsT TEN Our aim is always to create powerful and effective marketing materials. That means, whatever channel you YEARs, WE’VE WORKED choose - print, web or video – we’ll make sure you get the WITH sOME OF THE uK’s very best result for your budget. LEADING COMPANIEs. Our offerings include: WE’RE PROuD OF THE + + Graphic Design Website Design OPEN, HONEsT, + Interactive Design RELATIONsHIPs WE’VE + + Ecommerce Video & Animation THINKING DIFFERENTLY + buILT ACROss A HuGE + 3D Visualisation RANGE OF INDusTRIEs, Advertising + + branding AND WE’RE PROuD OF THE + Online Marketing Pay Per Click Advertising WORK THAT WE’VE DONE + + search Engine Optimisation FOR THEsE VALuED + + social Media Marketing Email Marketing CLIENTs. + Direct Marketing + Copywriting We are a close-knit team of designers, writers, marketers, + Photography sEO specialists and web gurus, and together we deliver uniquely inspired solutions in design, web development, video, online marketing, search engine optimisation and pay-per-click advertising.
  • 17. OUR aIM aT TOMORROW PEOPLE IS TO CONTINUaLLY CREaTE VISUaLLY aRRESTING DESIGN ThaT COMMUNICaTES, EXCITES aND ENGaGES OUR aUDIENCE. STEVEN WaLLS CREaTIVE DIRECTOR TOMORROW PEOPLE