The Business With No Salespeople – How It’s Done

The Business with no sales people No. You didn’t read that wrong.

how it’s doneHere at Tomorrow People, we have no need for asales team. We don’t even have a full-time salesperson;we just all do a bit of sales on the side. We don’t cold call,mailshoot or advertise. We’re a pretty hostile bunch whenit comes to tired, washed out and, frankly, quite uselessmarketing techniques such as those. Nevertheless,without wishing to blow the official Tomorrow Peopletrumpet, we’re keeping busy.

Why isn’t your marketinggetting the same results?Well, it’s all well and good having a website – everybody does nowadays.The issue lies in what you do with it. Like anybody drawing a salary –hosting doesn’t come free, after all – your website should be working foryou and earning its keep.At Tomorrow People, we adhere to the InboundMarketing ethos to generate high quality leads; combiningcontent marketing, SEO, social media and web analytics tocreate an environment that attracts targeted traffic.

You can do inbound marketing, too There’s no voodoo or arcane rites behind what we do. We just use the tools readily available to everyone and leverage them to suit.

Content marketingAlthough no single element of our online marketing can be described as amagic bullet, content marketing acts as the linchpin around which everythingelse revolves. Without great content, your website may as well be invisibleand, as far as the search engine rankings go, it pretty much will be. 61% People are more likely to buy from a company that generates relevant contentTherefore you should have a content strategy in place that delivers value ateach stage of a consumer’s buying cycle, along with different calls to actionthat are more than just demands to buy. We use a blend of articles, blogging,infographics and eGuides, as well as other types of content, to achieve thisaim and ensure the website is providing the answers to the questions ouraudience is asking.

Social mediaAnd how do we know what those questions are? Through themonitoring of various channels on relevant social media platforms and seeing justwhat consumers are talking about. We join in the conversation and use what welearn to formulate killer content. Social media is also a wonderful way to spread theword. If your content is strong enough and delivering real value, it will get talkedabout, attracting even more visitors to your website. 77% of consumers understand that the ultimate aim of a company’s content is to sell to them, but they don’t mind, so long as it provides value.

SEOYou want to be sure that the consumers actively searching for the products orservices you provide can find you on the web. Therefore your content needs to followthe basic rules of SEO and be optimised for the keywords that they are searching for. Increase of 89 million compared UK internet users to the same month of 2011. made 2.2 billion visits to search engines in AprilThis shows the extent to which Google and its lesser counterparts havebecome intrinsically woven into everyday life. SEO, combined with socialmedia, will increase awareness of your website, with high quality content attractinglinks from other sites, further helping to increase your search engine rankings.

Analytics From the start, we use analytics software to see where our traffic is coming from and what key words bring it to the website. Doing so allows us a greater understanding of our audience, providing the opportunity to not only track progress through the website but also further tailor content to meet demand.Free software such as Google Analytics gives you a wealth of featuresto discover how visitors interact with your website, allowing you tomonitor behaviour and see what content is working and what isn’t.

Calls to ActionWe incorporate calls to action at each stage of the nurturing process,providing triggers that ascertain when a lead is ready to buy. As werequest contact details prior to downloading our eGuides etc, we thenhave all we need to act upon the moment a lead has reached the endof the sales cycle and is set to become a customer. Try it nowLearn how you can use inbound What e What exactly is xactly ismarketing techniques to Inbois Inbound und hat e xactly Ma ound ketirketing Wincrease leads and boost sales Inb Mar g? ng? tin ? Marke Download our eGuide

http://www.linkedin.com	14
http://www.tomorrow-people.com	1
https://twitter.com	1

The Business With No Salespeople – How It’s Done

by Tomorrow People on Aug 29, 2012

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 16

Statistics

The Business With No Salespeople – How It’s Done Presentation Transcript