QlikView Press Release

Advanced marketing connects business intelligence experts with tomorrow’scustomersLeading business intelligence software company QlikTech recently commissioneddesign and marketing consultants Tomorrow People to create digital presentations tohelp them reach more customers.Already recognised as one of the most forward looking business intelligencesoftware vendors in the world, QlikTech has more than 12,000 customers in 95countries and over 800 partners worldwide. Its business analysis software, QlikViewmirrors the way the human mind works through memory and association to providefaster and easier access to data. QlikTech asked Tomorrow People to create aninteractive eBrochure and an interactive touchscreen presentation to strengthen itsmarketing portfolio for direct marketing, email promotions and exhibitions.Tomorrow People created a DVD eBrochure to allow users to access, view,download and print UK sector brochures and watch vox pop and interview videosfrom the latest QlikView launch events. Customers can also view detailedinformation on the most up to date version of the QlikView software and technicaland support documents. QlikTech distributes the eBrochure DVD at key businessintelligence events, through its direct marketing communications. Tomorrow Peoplealso produced a second version of the presentation which is used live on the internetand for email marketing. The design and marketing consultants developed a secondversion of the vox pop and interview videos specifically for use on an interactivetouch screen at exhibitions and business intelligence events. Both presentationswere produced using Flash.Business intelligence is proving to be an important resource for companies facing upto the after-effects of the recession and the demand for business intelligenceplatforms continues to grow.Rob McNeill, Marketing Communications Manager at QlikTech said:“We needed something compelling, interactive and simple to use – to reflect our corevalues and the advantages of QlikView. Tomorrow People became ‘tuned in’ to ourrequirement immediately, they presented innovative and creative suggestions andafter we made our choices - their project management skills and tireless ‘can do’attitude kicked in and delivered exactly what we wanted, on budget, on a tighttimescale.”

More information about QlikView is available at: www.tomorrow-people.com/QlikView-case-study.phpENDSAbout Tomorrow PeopleTomorrow People is a design and marketing consultancy based in Birmingham. Thecompany specialises in providing design, marketing, programming and developmentinnovation for clients that include Westfield Shoppingtowns, Crosby Homes,Highcross Leicester, The Open University, Thomson Holidays, and QlikView.www.tomorrow-people.com

QlikView Press Release

by Tomorrow People on Dec 01, 2010

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