OMG ROI! How Social Media Can Improve Your Marketing ROI

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Discover the important role social media can play in increasing your ROI.

Discover the important role social media can play in increasing your ROI.

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  • 1. Howsocial mediacan improveyour marketing ROI
  • 2. SOCIAL MEDIA IS NO LONGER AN OPTION
  • 3. and those who already are, need to consider ways to take it to the next level in order to maximise their marketing ROI. ALL BUSINESSES SHOULD,
  • 4. In today’s era of real time inbound marketing, social media has a central role to play as a marketing channel. It allows the communication of content and offers with customers and prospects.
  • 5. A recent study by Hubspot shows that business to business companies that blog only one to two times a month generate than those who don’t blog. more leads
  • 6. see improved sales from social media, according to Social Media Examiner’s Social Media Marketing Industry Report. o f m a r k e t e r s
  • 7. Meanwhile, as little as six hours spent on social media per week can result in an increase in leads, the same study showed. ON
  • 8. and provides a powerful platform for sharing content - as LEGO’s recent LEGO Movie strategy demonstrates. Social media enables organisations to
  • 9. Social media also provides a powerful information gathering and research tool to better understand customers’ preferences and behaviour.
  • 10. This is why a growing number of the world’s leading brands have put in place in- house social media ‘command centres.’
  • 11. 10 Examples of Social Media Command Centers For example, Cisco.
  • 12. And Dell.
  • 13. has become the pillar of inbound marketing and as a result, social media has another important role to play providing organisations with critical insight into:
  • 14. of content marketing has become the new imperative.
  • 15. of businesses now invest in eBooks, videos, social media, blogging, content hubs and other channels.Yet less than half of these business know how to evaluate their efforts. The reason’s simple:
  • 16. Others ways social media can improve any business’ marketing ROI include:
  • 17. Acquisition of customer knowledge - social media can provide a powerful gauge of sentiment around your brand or products, identifying which features customers and prospects find most important.
  • 18. Gaining a competitive advantage - social listening can generate powerful insight into your customers’ behaviours and their perceptions of your competitors.
  • 19. Monitoring business influencers - though many understand the importance of listening to customers and competitors, it can be easy to overlook the value of another important group: influencers.To stay ahead of the curve, any business should also be listening to what the thought leaders in their sector are saying.
  • 20. is that social media itself is now becoming increasingly accountable in its own right.
  • 21. According to a study carried out by Social Media Explorer, companies reported an 11% year on year increase in their own ability to measure social media ROI. I N C R E A S E
  • 22. Gain more insight into using social tools by downloading: How to use social tools to create content which converts Listening in: How to Use Social Tools to Create Content Which Converts Download your eGuide now