Howsocial
mediacan
improveyour
marketing ROI
SOCIAL MEDIA
IS NO LONGER
AN OPTION
and those who already are, need to
consider ways to take it to the next level
in order to maximise their marketing ROI.
AL...
In today’s era of real time inbound marketing, social media has a central role to
play as a marketing channel. It allows t...
A recent study by Hubspot shows that business to business
companies that blog only one to two times a month generate
than ...
see improved sales from social media,
according to Social Media Examiner’s Social
Media Marketing Industry Report.
o f m a...
Meanwhile, as little as six hours spent on social media per week can result in an
increase in leads, the same study showed...
and provides a powerful platform for sharing
content - as LEGO’s recent LEGO Movie
strategy demonstrates.
Social media ena...
Social media also provides a powerful
information gathering and research
tool to better understand customers’
preferences ...
This is why a growing number of the world’s leading brands have put in place in-
house social media ‘command centres.’
10 Examples of Social Media
Command Centers
For example, Cisco.
And Dell.
has become the pillar of
inbound marketing and as a
result, social media has another
important role to play providing
orga...
of content marketing has become the new imperative.
of businesses now invest in eBooks,
videos, social media, blogging, content
hubs and other channels.Yet less than
half of ...
Others ways social media can improve any business’ marketing
ROI include:
Acquisition of customer knowledge - social media can provide a powerful gauge
of sentiment around your brand or products, ...
Gaining a competitive advantage - social listening can generate powerful insight
into your customers’ behaviours and their...
Monitoring business influencers - though many understand the importance of
listening to customers and competitors, it can ...
is that social media itself is now
becoming increasingly accountable in
its own right.
According to a study carried out by Social Media Explorer, companies reported
an 11% year on year increase in their own ab...
Gain more insight into using social tools by downloading:
How to use social tools to create
content which converts
Listeni...
OMG ROI! How Social Media Can Improve Your Marketing ROI
OMG ROI! How Social Media Can Improve Your Marketing ROI
OMG ROI! How Social Media Can Improve Your Marketing ROI
Upcoming SlideShare
Loading in...5
×

OMG ROI! How Social Media Can Improve Your Marketing ROI

2,478

Published on

Discover the important role social media can play in increasing your ROI.

Published in: Marketing
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,478
On Slideshare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
23
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "OMG ROI! How Social Media Can Improve Your Marketing ROI"

  1. 1. Howsocial mediacan improveyour marketing ROI
  2. 2. SOCIAL MEDIA IS NO LONGER AN OPTION
  3. 3. and those who already are, need to consider ways to take it to the next level in order to maximise their marketing ROI. ALL BUSINESSES SHOULD,
  4. 4. In today’s era of real time inbound marketing, social media has a central role to play as a marketing channel. It allows the communication of content and offers with customers and prospects.
  5. 5. A recent study by Hubspot shows that business to business companies that blog only one to two times a month generate than those who don’t blog. more leads
  6. 6. see improved sales from social media, according to Social Media Examiner’s Social Media Marketing Industry Report. o f m a r k e t e r s
  7. 7. Meanwhile, as little as six hours spent on social media per week can result in an increase in leads, the same study showed. ON
  8. 8. and provides a powerful platform for sharing content - as LEGO’s recent LEGO Movie strategy demonstrates. Social media enables organisations to
  9. 9. Social media also provides a powerful information gathering and research tool to better understand customers’ preferences and behaviour.
  10. 10. This is why a growing number of the world’s leading brands have put in place in- house social media ‘command centres.’
  11. 11. 10 Examples of Social Media Command Centers For example, Cisco.
  12. 12. And Dell.
  13. 13. has become the pillar of inbound marketing and as a result, social media has another important role to play providing organisations with critical insight into:
  14. 14. of content marketing has become the new imperative.
  15. 15. of businesses now invest in eBooks, videos, social media, blogging, content hubs and other channels.Yet less than half of these business know how to evaluate their efforts. The reason’s simple:
  16. 16. Others ways social media can improve any business’ marketing ROI include:
  17. 17. Acquisition of customer knowledge - social media can provide a powerful gauge of sentiment around your brand or products, identifying which features customers and prospects find most important.
  18. 18. Gaining a competitive advantage - social listening can generate powerful insight into your customers’ behaviours and their perceptions of your competitors.
  19. 19. Monitoring business influencers - though many understand the importance of listening to customers and competitors, it can be easy to overlook the value of another important group: influencers.To stay ahead of the curve, any business should also be listening to what the thought leaders in their sector are saying.
  20. 20. is that social media itself is now becoming increasingly accountable in its own right.
  21. 21. According to a study carried out by Social Media Explorer, companies reported an 11% year on year increase in their own ability to measure social media ROI. I N C R E A S E
  22. 22. Gain more insight into using social tools by downloading: How to use social tools to create content which converts Listening in: How to Use Social Tools to Create Content Which Converts Download your eGuide now
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×