has become the pillar of
inbound marketing and as a
result, social media has another
important role to play providing
organisations with critical
of content marketing has become the new imperative.
of businesses now invest in eBooks,
videos, social media, blogging, content
hubs and other channels.Yet less than
half of these business know how to
evaluate their efforts.
The reason’s simple:
Others ways social media can improve any business’ marketing
Acquisition of customer knowledge - social media can provide a powerful gauge
of sentiment around your brand or products, identifying which features customers
and prospects find most important.
Gaining a competitive advantage - social listening can generate powerful insight
into your customers’ behaviours and their perceptions of your competitors.
Monitoring business influencers - though many understand the importance of
listening to customers and competitors, it can be easy to overlook the value of
another important group: influencers.To stay ahead of the curve, any business
should also be listening to what the thought leaders in their sector are saying.
is that social media itself is now
becoming increasingly accountable in
its own right.
According to a study carried out by Social Media Explorer, companies reported
an 11% year on year increase in their own ability to measure social media ROI.
I N C R E A S E
Gain more insight into using social tools by downloading:
How to use social tools to create
content which converts
Listening in: How to
Use Social Tools to
Create Content Which
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