Marketing has changed (Part 2)
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The social networks are here...
The social networks are here
The reason that social media marketing is so successful in today’s business environment is, as already outlined, down to the consumer mindset, rather than business strategists. Since the internet (and digital marketing in general) became common place, people have been working hard to avoid unwanted adverts. Things such as popup blockers and spam filters are rendering direct online advertising campaigns (such as email marketing) costly and useless.
The alternative is to identify what people are doing online, and adapt a business strategy to fit in with it, rather than sitting outside it. Fortunately, this isn’t hard to achieve. The key is to take a closer look at what makes social media so popular.
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