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What challenger brands are, how they work and how to become one. Illustrated though many global examples of challenger brands.

by on Dec 12, 2013

  • 375 views

An overview of what challenger brands are and what makes them work. Illustrated through extensive examples. How do you become one, what are the steps and strategies that works.

An overview of what challenger brands are and what makes them work. Illustrated through extensive examples. How do you become one, what are the steps and strategies that works.

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