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Concept-Brands
 

Concept-Brands

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Concept-brands are able to stretch into many product and service categories, so they can extend brand profitability without incurring much additional cost. It makes sense to review whether your brand ...

Concept-brands are able to stretch into many product and service categories, so they can extend brand profitability without incurring much additional cost. It makes sense to review whether your brand can become a concept-brand.

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