Badge hub

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Badge hub

  1. 1. BadgeHub Your online trophy cabinet A very early stage idea by @empika and @tomnixon
  2. 2. Awards are everywhere online <ul><li>Foursquare </li></ul><ul><li>Nikeplus </li></ul><ul><li>iPhone games </li></ul><ul><li>Farmville </li></ul><ul><li>Xbox Live </li></ul>
  3. 3. Not to mention virtual goods <ul><li>Facebook </li></ul><ul><li>Little World Gifts </li></ul>
  4. 4. It’s part of a trend <ul><li>Gaming mechanics built into user experience </li></ul><ul><li>Making the web ‘playful’ </li></ul>
  5. 5. But it’s fragmented <ul><li>Each platform has its own ‘trophy room’ </li></ul><ul><li>I can post notifcations to Twitter, Facebook </li></ul><ul><li>But… </li></ul>
  6. 6. What links them all together? <ul><li>How can I see all of my awards in one place? </li></ul><ul><li>How do I compare myself against friends? </li></ul><ul><li>How can I discover new awards or games? </li></ul><ul><li>How can I show off all of my achievements? </li></ul>
  7. 7. Enter the BadgeHub API <ul><li>Apps post awards to a BadgeHub profile using FB Connect, OAuth </li></ul><ul><li>User profile, widgets and other apps to view, share and compare awards </li></ul><ul><li>Push notifications to Twitter, Facebook </li></ul><ul><li>Get recommendations of things you might like </li></ul><ul><li>All functionality 100% free for everyone </li></ul>
  8. 8. Five ways to monitize <ul><li>Affiliates </li></ul><ul><li>Ad network </li></ul><ul><li>Virtual goods </li></ul><ul><li>Brand insights </li></ul><ul><li>Brand loyalty schemes </li></ul>
  9. 9. Affiliates <ul><li>If I collect Nikeplus trophies, show me ads for running shoes and apparel. </li></ul><ul><li>Earn a commission. </li></ul>
  10. 10. Ad network <ul><li>PPC advertising based on the awards that users collect. </li></ul>
  11. 11. Virtual goods <ul><li>Sell virtual goods made by third parties </li></ul>
  12. 12. Brand insights <ul><li>Sell insight dashboard to companies about what other awards their users are also collecting as market intelligence and partnership opportunity </li></ul><ul><li>Example: If Nikeplus users are also Farmville users, could they partner in some way? </li></ul>
  13. 13. Brand loyalty schemes <ul><li>A ready made loyalty platform for businesses large and small. </li></ul><ul><li>Brands can pay $0.01 to issue an ‘official’ award. </li></ul>

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