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Transcript

  • 1. BadgeHub Your online trophy cabinet A very early stage idea by @empika and @tomnixon
  • 2. Awards are everywhere online
    • Foursquare
    • Nikeplus
    • iPhone games
    • Farmville
    • Xbox Live
  • 3. Not to mention virtual goods
    • Facebook
    • Little World Gifts
  • 4. It’s part of a trend
    • Gaming mechanics built into user experience
    • Making the web ‘playful’
  • 5. But it’s fragmented
    • Each platform has its own ‘trophy room’
    • I can post notifcations to Twitter, Facebook
    • But…
  • 6. What links them all together?
    • How can I see all of my awards in one place?
    • How do I compare myself against friends?
    • How can I discover new awards or games?
    • How can I show off all of my achievements?
  • 7. Enter the BadgeHub API
    • Apps post awards to a BadgeHub profile using FB Connect, OAuth
    • User profile, widgets and other apps to view, share and compare awards
    • Push notifications to Twitter, Facebook
    • Get recommendations of things you might like
    • All functionality 100% free for everyone
  • 8. Five ways to monitize
    • Affiliates
    • Ad network
    • Virtual goods
    • Brand insights
    • Brand loyalty schemes
  • 9. Affiliates
    • If I collect Nikeplus trophies, show me ads for running shoes and apparel.
    • Earn a commission.
  • 10. Ad network
    • PPC advertising based on the awards that users collect.
  • 11. Virtual goods
    • Sell virtual goods made by third parties
  • 12. Brand insights
    • Sell insight dashboard to companies about what other awards their users are also collecting as market intelligence and partnership opportunity
    • Example: If Nikeplus users are also Farmville users, could they partner in some way?
  • 13. Brand loyalty schemes
    • A ready made loyalty platform for businesses large and small.
    • Brands can pay $0.01 to issue an ‘official’ award.