Tommytrc Presentation Wis Literacy

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Tommy speaks to the annual Wisconsin Literacy Conference in Appleton, WI.

Social media can be a scary pool to jump into. So many social media offerings and so little help on where to start! Tommy will help make demystify social media in a friendly, no-nonsense way, giving a clear path to begin your social media journey.

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Tommytrc Presentation Wis Literacy

  1. 1. Thomas Clifford@tommytrc<br />The Power of Social Media<br />“It’s All About Relationships”<br />
  2. 2.
  3. 3. Social Media is Worldwide<br />
  4. 4. Global Response??<br />
  5. 5. So What is Social Media?<br />Social media is content created bypeople using highly accessible and scalable publishing technologies. ...en.wikipedia.org/wiki/Social_media<br />
  6. 6. Say What??<br />A category of sites that is based on user participation and user-generated content. They include social networking sites like Twitter, LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.searchenginewatch.com/define<br />
  7. 7. So What is Social Media?<br />
  8. 8. How to Engage in SM?<br />• Connect to your Audience<br />• Ask Questions that Invite Discussion<br />• Be transparent<br />Be yourself<br />Don’t pretend<br />• Know your followers; keep in touch with them…<br />• Highlight content generated by your followers<br />
  9. 9. The Conversation is key<br />Remember Social Media is a 2 WAY Conversation<br />It’s not IM  This is KEY!!<br />
  10. 10. MeaningfulConversation<br />People may not respond immediately<br />People can not see your facial expressions<br />Social Media in many ways is like e-mail and can be abused<br />THAT’S NOT WHAT I MEANT<br />
  11. 11. 2-WAY Conversation<br />
  12. 12. The Power of Social Media<br />Who remembers this picture?<br />Flight 1549<br />Hudson River<br />Twitter had the Scoop 1st<br />NOT CNN, FOXMSNBC -MajorsNO ONE!!!<br />Janis Krums who Twittered it from his iPhone, and posted via TwitPic.<br />
  13. 13. Case Study 2<br />Fort Hood Shooting<br />
  14. 14. Where Did People Get Info?<br />Real Time Information<br />
  15. 15. Where do I start?<br />
  16. 16. Start with a Website<br />
  17. 17. Start with Videos<br />
  18. 18. Start with a Blog<br />
  19. 19. Start with a FaceBook<br />
  20. 20. Start with a Twitter<br />
  21. 21. Build Your Spot in Social Media<br />Just Do it<br />Start Slow<br />Be Yourself<br />
  22. 22. Just Do It<br /><ul><li>People think Social Media is Hard
  23. 23. Remember the “Social” In Social media
  24. 24. Who has used a guest book?</li></ul>THAT’S SOCIAL MEDIA<br />
  25. 25. Just Do It (cont)<br /><ul><li>Stop Over thinking
  26. 26. Don’t Make Excuses
  27. 27. Make a Plan
  28. 28. Set a Goal
  29. 29. Follow-up</li></li></ul><li>Start Slow<br /><ul><li>Take a Deep Breath –its not as bad as you think
  30. 30. Start with One
  31. 31. Find Success
  32. 32. THEN Try Another</li></li></ul><li>Know Your Audience<br /><ul><li>Who are you reaching
  33. 33. What info are you sharing</li></li></ul><li>Make it Happen…<br />• Connect to your Audience<br />• Invite Discussion<br />• Be Yourself<br />• Know your Followers<br />• Spread Quality Info<br />
  34. 34. Steps to Success<br />• Start a Blog<br />• Add Video content<br />• Invite Feedback<br />• Network<br />
  35. 35. Getting Started<br />Wordpress.com<br />Blogger.com<br />Youtube.com<br />Facebook.com<br />Twitter.com<br />Mashable.com<br />Sharethis.com<br />Google.com/alerts<br />Clients…<br />Tweetminer.net<br />Tweetdeck.com<br />
  36. 36. It really isn’t about me…<br />
  37. 37. It’s all about YOU!<br />
  38. 38. THANK YOU!!!<br />Thomas Clifford@tommytrctommytrc@gmail.com<br />

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