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Tommytrc Presentation Wis Literacy
 

Tommytrc Presentation Wis Literacy

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Tommy speaks to the annual Wisconsin Literacy Conference in Appleton, WI....

Tommy speaks to the annual Wisconsin Literacy Conference in Appleton, WI.

Social media can be a scary pool to jump into. So many social media offerings and so little help on where to start! Tommy will help make demystify social media in a friendly, no-nonsense way, giving a clear path to begin your social media journey.

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    Tommytrc Presentation Wis Literacy Tommytrc Presentation Wis Literacy Presentation Transcript

    • Thomas Clifford@tommytrc
      The Power of Social Media
      “It’s All About Relationships”
    • Social Media is Worldwide
    • Global Response??
    • So What is Social Media?
      Social media is content created bypeople using highly accessible and scalable publishing technologies. ...en.wikipedia.org/wiki/Social_media
    • Say What??
      A category of sites that is based on user participation and user-generated content. They include social networking sites like Twitter, LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.searchenginewatch.com/define
    • So What is Social Media?
    • How to Engage in SM?
      • Connect to your Audience
      • Ask Questions that Invite Discussion
      • Be transparent
      Be yourself
      Don’t pretend
      • Know your followers; keep in touch with them…
      • Highlight content generated by your followers
    • The Conversation is key
      Remember Social Media is a 2 WAY Conversation
      It’s not IM  This is KEY!!
    • MeaningfulConversation
      People may not respond immediately
      People can not see your facial expressions
      Social Media in many ways is like e-mail and can be abused
      THAT’S NOT WHAT I MEANT
    • 2-WAY Conversation
    • The Power of Social Media
      Who remembers this picture?
      Flight 1549
      Hudson River
      Twitter had the Scoop 1st
      NOT CNN, FOXMSNBC -MajorsNO ONE!!!
      Janis Krums who Twittered it from his iPhone, and posted via TwitPic.
    • Case Study 2
      Fort Hood Shooting
    • Where Did People Get Info?
      Real Time Information
    • Where do I start?
    • Start with a Website
    • Start with Videos
    • Start with a Blog
    • Start with a FaceBook
    • Start with a Twitter
    • Build Your Spot in Social Media
      Just Do it
      Start Slow
      Be Yourself
    • Just Do It
      • People think Social Media is Hard
      • Remember the “Social” In Social media
      • Who has used a guest book?
      THAT’S SOCIAL MEDIA
    • Just Do It (cont)
      • Stop Over thinking
      • Don’t Make Excuses
      • Make a Plan
      • Set a Goal
      • Follow-up
    • Start Slow
      • Take a Deep Breath –its not as bad as you think
      • Start with One
      • Find Success
      • THEN Try Another
    • Know Your Audience
      • Who are you reaching
      • What info are you sharing
    • Make it Happen…
      • Connect to your Audience
      • Invite Discussion
      • Be Yourself
      • Know your Followers
      • Spread Quality Info
    • Steps to Success
      • Start a Blog
      • Add Video content
      • Invite Feedback
      • Network
    • Getting Started
      Wordpress.com
      Blogger.com
      Youtube.com
      Facebook.com
      Twitter.com
      Mashable.com
      Sharethis.com
      Google.com/alerts
      Clients…
      Tweetminer.net
      Tweetdeck.com
    • It really isn’t about me…
    • It’s all about YOU!
    • THANK YOU!!!
      Thomas Clifford@tommytrctommytrc@gmail.com