Tommytrc Presentation Wis Literacy
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Tommytrc Presentation Wis Literacy

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Tommy speaks to the annual Wisconsin Literacy Conference in Appleton, WI....

Tommy speaks to the annual Wisconsin Literacy Conference in Appleton, WI.

Social media can be a scary pool to jump into. So many social media offerings and so little help on where to start! Tommy will help make demystify social media in a friendly, no-nonsense way, giving a clear path to begin your social media journey.

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Tommytrc Presentation Wis Literacy Tommytrc Presentation Wis Literacy Presentation Transcript

  • Thomas Clifford@tommytrc
    The Power of Social Media
    “It’s All About Relationships”
  • Social Media is Worldwide
  • Global Response??
  • So What is Social Media?
    Social media is content created bypeople using highly accessible and scalable publishing technologies. ...en.wikipedia.org/wiki/Social_media
  • Say What??
    A category of sites that is based on user participation and user-generated content. They include social networking sites like Twitter, LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.searchenginewatch.com/define
  • So What is Social Media?
  • How to Engage in SM?
    • Connect to your Audience
    • Ask Questions that Invite Discussion
    • Be transparent
    Be yourself
    Don’t pretend
    • Know your followers; keep in touch with them…
    • Highlight content generated by your followers
  • The Conversation is key
    Remember Social Media is a 2 WAY Conversation
    It’s not IM  This is KEY!!
  • MeaningfulConversation
    People may not respond immediately
    People can not see your facial expressions
    Social Media in many ways is like e-mail and can be abused
    THAT’S NOT WHAT I MEANT
  • 2-WAY Conversation
  • The Power of Social Media
    Who remembers this picture?
    Flight 1549
    Hudson River
    Twitter had the Scoop 1st
    NOT CNN, FOXMSNBC -MajorsNO ONE!!!
    Janis Krums who Twittered it from his iPhone, and posted via TwitPic.
  • Case Study 2
    Fort Hood Shooting
  • Where Did People Get Info?
    Real Time Information
  • Where do I start?
  • Start with a Website
  • Start with Videos
  • Start with a Blog
  • Start with a FaceBook
  • Start with a Twitter
  • Build Your Spot in Social Media
    Just Do it
    Start Slow
    Be Yourself
  • Just Do It
    • People think Social Media is Hard
    • Remember the “Social” In Social media
    • Who has used a guest book?
    THAT’S SOCIAL MEDIA
  • Just Do It (cont)
    • Stop Over thinking
    • Don’t Make Excuses
    • Make a Plan
    • Set a Goal
    • Follow-up
  • Start Slow
    • Take a Deep Breath –its not as bad as you think
    • Start with One
    • Find Success
    • THEN Try Another
  • Know Your Audience
    • Who are you reaching
    • What info are you sharing
  • Make it Happen…
    • Connect to your Audience
    • Invite Discussion
    • Be Yourself
    • Know your Followers
    • Spread Quality Info
  • Steps to Success
    • Start a Blog
    • Add Video content
    • Invite Feedback
    • Network
  • Getting Started
    Wordpress.com
    Blogger.com
    Youtube.com
    Facebook.com
    Twitter.com
    Mashable.com
    Sharethis.com
    Google.com/alerts
    Clients…
    Tweetminer.net
    Tweetdeck.com
  • It really isn’t about me…
  • It’s all about YOU!
  • THANK YOU!!!
    Thomas Clifford@tommytrctommytrc@gmail.com