Tommytrc Presentation #Blsms
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Tommytrc Presentation #Blsms

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This is my presentation for the Bottom Line: Social media for business presentation for the Fox Cities Chamber of Commerce.

This is my presentation for the Bottom Line: Social media for business presentation for the Fox Cities Chamber of Commerce.

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Tommytrc Presentation #Blsms Presentation Transcript

  • 1. Thomas Clifford@tommytrc
    Bottom Line:
    Social Media for Business
  • 2.
  • 3. Twitter is Worldwide
  • 4. Global Response??
  • 5. How Did This Happen?
    How do you go from zero to top twitter’erin Wisconsin in 8 months?
    Engagement!!
  • 6. How to Engage Twitter
    • Connect to your Audience
    • Ask Questions that Invite Discussion
    • Be transparent
    Be yourself
    Don’t pretend
    • Know your followers; keep in touch with them…
    • Highlight content generated by your followers
  • 7. The Conversation is key
    Remember Twitter is a 2 WAY Conversation
    It’s not IM  This is KEY!!
  • 8. MeaningfulConversation
    People may not respond immediately
    People can not see your facial expressions
    Twitter in many ways is like e-mail and canbe abused
    THAT’S NOT WHAT I MEANT
  • 9. 2-WAY Conversation
  • 10. The Power of Twitter
    Who remembers this picture?
    Flight 1549
    Hudson River
    Twitter had the Scoop 1st
    NOT CNN, FOXMSNBC -MajorsNO ONE!!!
    Janis Krums who Twittered it from his iPhone, and posted via TwitPic.
  • 11. The Power of Twitter
    Earthquakes, Sporting Events
    Customer Service Issues!!!
    The SPEED of Twitter
  • 12. The Power of Twitter
    Veronica De La Cruz
    Brother Eric, who needs a heart transplant
    Red tape in getting on the transplant listing
    Working social media like crazy
    Enter twitter - hash tag #eric
    Case study 2
  • 13. The Power of Twitter
    The retweets worked their way around the twitterverse… Eric’s cause was being retweeted by Al Roker, Demi Moore, P. Diddy, Alyssa Milano, Kathy Ireland, Annie Duke, Kevin Smith, and Twitter celebs like Pete Cashmore and The Expert
    FYI Pete Cashmore AKA mashable Over 730,000 followers
  • 14. Enter Trent Reznor
    Offered pre-show sound check seats/meet & greet the band
    VIP backstage passes and dinner to his shows
    DAY 1 – Over $260,000
    To-date OVER $850,000 in donations
  • 15. Enter Tony Hawk
    • Donate $1,000 you get a limited edition signed Skateboard & a copy of NIN rare CD STILL signed by Trent himself.
  • 16. The Power of PEOPLE!
  • 17. Case Study 3
    VS
    Race to 1 Million Followers
  • 18. Cable News Network
    Billionaire, Ted Turner
    212 Countries
    93 Million US Households
  • 19. Ashton Kutcher
    Married Demi Moore
    MTV Punked
    A few movies no one watched
    Famous in his own mind…
    Internet sensation
  • 20. And the Winner Is….
  • 21. Again… How did this Happen?
    engagement
  • 22. Make it Happen…
    • Connect to your Audience
    • Invite Discussion
    • Be Yourself
    • Know your Followers
    • Spread the Wealth
  • 23. It really isn’t about me…
  • 24. It’s all about YOU!
  • 25. THANK YOU!!!
    Thomas Clifford@tommytrctommytrc@gmail.com